Bu Mie Shen Wang

The Rich God is a reincarnation/isekai series where the main character (who was a business oriented person in the modern world) reincarnates into Wang Ke of the Wang Family in the Shenzhou star solar system. Wang Ke's goal in his new life is to start a family business and grow it to great lengths in the primitive world but he is overshadowed by his biggest competitor and rival, the Nie family who impose tariffs and unfair disruptions to Wang Lin's operations since the Wang family don't have any powerful backers like they do. In spite of this Wang Ke decides to begin his journey in ... climbing the hierarchy of society by taking advantage of an opportunity to save a royal Princess and guarantee him a spot in a powerful immortal sect.

Story & Characters: 5/10
The part I enjoyed about this series was its comedy but it also became the worst part of the series. The Rich God is one of those series where the premise isn't set in stone although it lingers in the background; Wang Ke's objective becomes skewed once he begins to mingle in the Jianghu with demonic and righteous practitioners. It's better to say that there is no story and Wang Ke travels aimlessly with no real objective to achieve except to troll and sabotage characters he doesn't favor. This becomes a common theme and is repeated in cycles where Wang Ke meets a new character, he begins to deceive them, his deceit is caught but somehow he is saved from a higher power and continues to a new location with new characters. As such, the characters become the main focus of the series and it does well to create and maintain such a large amount of characters among the demonic and righteous sect; Their names and factions are memorable thanks to the comedic impact Wang Ke has on them. Overall, if you are watching in hopes of a good plot this series may not be for you but if you value comedy and character development this has it all. (Although whether the comedy is actually funny is another story)

Art & sound: 6/10
The art is fairly high quality and it should be for a series released in 2023. The characters are detailed and their textures appear very realistic by CGI standard even the main characters have their own hair physics. This series uses lighting and shadows to create depth between the character and the foreground which I was surprised to see for such a small audience. They use lighting techniques like rim light, key lighting and fill light especially on extreme close ups of character faces which is a lot for a simple comedy series. The scenes even have their own light bloom from the background where the light spills into the foreground. The animation could be improved especially in the fight scenes where the keyframing becomes obvious, the fast pace animations are snappy and lack velocity but it's passable.

Sound is okay, the quality is good and the use of music for suspense is there. The series uses upbeat music to help with comedy and it works perfectly especially with sound effects like build ups, bells and other sfx. Voice acting is good quality and the expressions are convincing enough for each character.

Overall & Enjoyment: 5/10
This series was an entertaining watch, it didn't feel like a chore to watch the next episode because of it's unpredictability but it would have been nice to see some more serious plot development throughout. It didn't progress much at all - in terms of story progress - so there was a feeling of unfulfillment by the end of the series. I'm expecting the second season to hopefully begin development on the Wang family business or at least the Tianlang sect Master assisting with Wang Ke's cultivation. I do think the series isn't befitting of its name since Wang Ke is neither rich nor a god lol. Overall, it's hard to discern whether it's worth watching since it has different focuses other than its story and world building elements.