Beyblade Burst Gachi

It is normal for toy based anime to promote their latest product using anime as medium. Beyblade is about toys and it always be.

But when the proportion itself is larger than the overall story, it will reduce the enjoyment of the anime itself, make it no more than advertising medium with mediocre storyline. That's the current trend of modern Beyblade franchise.

In contrast, the best series so far, Bakuten Shoot G-Revolution, never heavily emphasized on promoting product, but focusing on interesting story and enough character development. Without implicitly stating "Boys only toys" in the story, that proved by the absence of competitive female bladers ... in this recent series, the earlier version of Beyblade was indeed has no gender equality issue. Even if I've watched until final episode, nothing changed at all. Not to mention its several repetitive last episodes that only show nothing except focusing on Gwen's hatred and unstable emotion make it even more boring to watch.

After considering those factors, this is the detail of my assessment;

Story 3
Art 6
Sound 5
Character 3
Enjoyment 3

Overall 4

If Takara is truly targeting larger market that encompass wide range of age and gender, then they have to improve their strategy. Plastic generation, even though never heavily advertised, in fact still popular and give a great remark for Beyblade fans due to its memorable story, this will eventually result in long term selling products that will give better profit for the company itself.

The average score of latest generation was always less than its predecessors, I hope Beyblade will get better in the future in order to break its downgrade tradition.

Animations are still pretty peak for being an advertisement-based animation.
Story feels like a copypasta mix of Season 2 and Season 3.
Characters seems like copypastas of past iconic characters of the first two seasons.
Protagonist seems like a Valt ripoff again (even more so than Aiger was). Nothing against him but his story seems a bit more thrown around, development seemed to be rushed and tried to shown off as part of his personality (clever, sure, but still a bit meh. Hard try at comedy if so), and voicelines somehow more imminently and obviously cringe like they reuse the same recording for some things?
After three ... seasons of this, the bad storywriting has become much more imminent.
Despite writing this bad review, however, I will still continue to watch out of love for the OGs of the first two seasons like Valt, Shu, and hopefully Honcho and Free. Also for Beyblade~