Reviews

Jan 4, 2012
This commercial is created to celebrate the 6 year long relationship of Murakami and Louis Vilton and is the successor to Superflat Monogram.

It's very likely to be made with drugs again. However, the drugs used seemed to be weaker.

What made the previous commercial great was its outlandish use of wacky designs and visuals. This commercial repeats it. However, comparing it to the previous work is too much of a comparison; the scenes seemed lacking in what made the previous commercial good.

Instead, it tries for a new approach. It ventures into a small part of Louis Vilton's history and that's about it. The sudden change in approach is awkward as a commercial that works best without concrete stories; why add one when you're supposed to mystify us with visuals? Thus, this sudden step into history is jarring and make the commercial kinda "meh".

There is also the use of CGI instead of the Digimon-styled character designs. I felt this "improvement" was unnecessary and I preferred the older character designs; the newer designs feel clunky and ugly. It did not sit well with me throughout the three minute show.

The background music is similar to the previous one, but it didn't feel as enjoyable. There is too much repetition and the experimental parts seemed toned down, which is a big minus in the sound department.

For a 3 minute commercial, it's somewhat memorable. However, it loses to its predecessor in visual aspects and memorability. The 3 minutes isn't a waste of time, but there is that feeling of lacking. This commercial could have been great, but it is no attention-grabber.
Reviewer’s Rating: 7
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