The main cast members are all in love with camping in the great outdoors. it isn't exactly a cheap nor popular hobby. To them the experience is worth the hassle.
And this is what the show exists to do. It frames their relationships as comforting, their desperate efforts to collect money to fund their hobby as something worth admiring and the final outcome of their efforts, the time they spend on their trip, as an experience worthy of envy. This is supported by the visuals. Most interpersonal moments are portrayed in a super deformed style to convey intimacy and a sense of comfort. Meanwhile the hard work, the effort required for such a hobby is shown in a relatively realistic style so that the viewers associate it with reality. This is backed by a soundtrack that is reminisce of folk tunes, to usher in memories of the great outdoors.
The show is technically impressive and showcases just what can be done in a standard TV budget if the creators pour in enough passion. But the main draw to Yuru Camp is the emotions it inspires in it's viewers and not the sum of it's parts.
Watch it, especially if you need something akin to a pick me up, so that you can feel just a bit better.
