Story: The story was pretty serviceable, interesting enough to keep me interested, not so interesting that my mind was blown. I don't think the story is the real subject of this show however, so I'm willing to let this slide. It's also worth noting that as this is only the first season we're not necessarily going to get THAT much key plot developments, i personally think it's nice to see a show take it's time with it.
Art: I'm not so experienced in anime that i can tell too much about the art, what I do know is that if it's enough to make me think 'wow that's some pretty good art' it must be ok. That's about all I have to say on that.
Sounds: Opening track is pretty good, OST was somewhat forgettable. The sound never really added to the show but never took away either.
Character: The characters for me we're the most interesting part of the show. The main female lead is quite an interesting take on the traditional heroine, although it's not been done before (See The World God Only Knows). The show really plays this to its strength and the juxtaposition between Megumi on the one hand and the exaggerated archetypes of Eriri and Utaha is a lot of fun to watch. The characters also play off of each other in a comedic way really well. This show is a lot smarter than it really deserves to be with some of the gags.
Enjoyment: This show is a lot of fun, it brings laughs and the occasional funny feeling. You don't hate any of the characters and no-ones really annoying enough at any point to grate on the nerves. It's light, it's harmless, it's probably fluff, but isn't there a certain charm to that?
Overal: Really enjoyed it, looking forward to season 2. It's difficult to really judge when not placed in the context of what comes after it but I think if this show keeps pushing the same kind of buttons and further developing the characters, we could be in for a fun ride. A solid, but not totally exceptional 8/10
