Etotama is a lot of fun to watch and very cute, I'd highly recommend it to someone looking for a cute high spirited show, half of the show is also done in a different style using CGI which I've found to be a turn off for a lot of people based on the fact that in the past CGI has had a pretty rough run but this show pulls it off nicely and the animation quality is great in the fighting scenes and it's super colourful.
The characters are pretty great for the most part, they all get a pretty good spread of time and they are all relevant at some point or another if not the whole way through, one of the two main characters is pretty irrelevant unfortunately and his interactions with the other characters are far less entertaining then the interactions between the Zodiacs which ranges greatly depending on character.
The soundtrack for the show was good, nothing special but it fitted the show nicely, the opening is great particularly the video.
Etotama also panders heavily to my particular interest in cute fun shows with cute fun characters.
Story: 6/10
Visual: 8/10
Sound: 7/10
Characters: 8/10
Pandering: 10/10
Overall: 8/10