TL;DR
+ cute story/characters
+ heart-warming
- dragged ending
- short
Story
Revolves around girl called Inari and a god Uka. One day Inari wishes at shrine to become someone else, good-willed Uka wants to help her, so she transforms her. Inari soon regrets this, Uka feels guilty, magic happens and now Inari can transform to anyone she wants. This is main story in nutshell, with cute little romance growing in the background. Not amazing, but still decent.
It is worth mentioning that ending warries a bit from manga, in a sense that it felt dragged out.
Art
Characters and vistas pretty average overall, animation maybe little above but still nothing to drool over. Bonus point for nice design though.
Sound
While opening and ending songs were nothing special, soundtract itself is nice and pleasant to listen to. Pretty good job.
Character
All characters are good. Even when someone is bad for 5 minutes, they apologize and become best friends. Inari is one of those too-good kind of character, Uka just wants to play games with friends, Inari's brother is tsundere.
Anime is pretty short and relationships between characters develop fairly quickly, as Inari makes friends easily. Personally I'd love to see more development between Inari's bro and Uka, but guess I'll have to read manga for that.
Enjoyment
This may be a little biased. I realy like japanese mythology, therefore I enjoyed watching this a lot. Also Inari's way of dealing with problems kept pleasing my heart. Only things I didn't like were Uka's brother and slightly dragged ending. (which sounds weird considering it was pretty short anime)
Overall
Great show if you like japanese mythology and heart-warming and relaxing story.