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Ed Catmull is a pioneer of computer animation and one of the co-founders of Pixar. The agency is at the apex of technology and entertainment and, whilst making movies, its merchandise depend upon the ideal interlocking of all of the teams operating in coordination. Therefore, Creatividad SA focuses in particular on the value of teamwork and the features that a leader ought to have —humility, particularly— for projects to be successful. Although Catmull is aware of that it is not clean to renew himself in the creativity enterprise, he has succeeded. How? The key is locked within the pages of this e-book for marketers.
“Give an excellent idea to a mediocre team, and they may screw it up. Give a great team a mediocre idea, and they may enhance it or come up with something better. If you're making the right group, they'll probable have the right ideas. "
Steve Jobs

Yes, it's miles the biography of Steve Jobs, which anyone already is aware of in vast strokes. But the value is inside the details. Jobs turned into a genius in income, advertising, control, innovation, technology, and Walter Isaacson had privileged get entry to to interview him and his near humans — Steve Jobs himself gave him first-hand information. Beyond the tales, which make for an enjoyable examine, any entrepreneur will discover right here a number of classes that may be implemented to their specific issues and occasions, because it is approximately gaining knowledge of from the greats.

“Jobs stands as the remaining model of inventiveness, creativeness, and sustained innovation. I knew that the first-rate way to create fee within the 21st century was through connecting creativity with technology ...

Create or Die! The desire of Latin America and the five keys to innovation

Unlike previous entrepreneurial books, which are translations from English, this e-book written in Spanish is essential to understanding the Latin American dimension. Journalist Andrés Oppenheimer places the points on the i's when he questions the desperately sluggish tempo of innovation in Latin America or the purpose why our Spanish-speakme tradition does not produce world-class innovation and technology revolutionaries. By reading various wonderful characters, Oppenheimer opens the door to expose us in individual that, no matter the difficulties, there are Latino marketers who're doing things well, and from whom we are able to study. If the Latin American capacity is latent, this book is a call to motion to wake up.

“The maximum a hit countries aren't people with more oil or greater water reserves or more copper or soybeans, but those that expand the exceptional minds and export products with the best introduced price. "
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