Uta∽Kata

This review comes from a guy who really hasn't watched any Mahou Shoujo anime other than Puni Puni Poemi, which by most would be placed in "Comedy/Parody" anyway. So you could say I have no idea what makes a Mahou Shoujo anime good.
At least I didn't find anything that I really liked with Uta Kata.

Story - The story is neither bad nor good. It's merely a tale of summer break miracles , friendship and love (enjoyment is sold separately). While it's not the worst crap someone has ever produced, it mainly feels like a smoothed-out, over-produced generic mass of magic teenage despair. Just reading the ... synopsis made me feel a bit uncomfortable with it.
The main's, Ichika's, issues with love and friendship feel exaggeratedly serious and makes it all seem like the world is nearing its end, but soon resolves a few episodes later just to make you think "Why all the fuss?".
When I think about it, many series that I like are like this, but I don't know why I notice it so clearly in this one.
The ending is about the only thing that is touching.
Too bad that it really needed much smoother character development to support it.

Art - Quite smooth actually. The girls are cute, the guys are stiff and hansome and colored in a palette mainly composed of grey, green, purple and blue with a splat of brown. In some episodes it varies though. I once mistook one of the guys for a giraffe due to his long neck, but now afterwards I think this was meant to make him even more stiff and handsome. Oh well..
Animation-wise Uta Kata is quite good. Nothing impressive but it fills its purpose.
The backgrounds are well-made pieces of art, and sometimes I actually considered having a screenshot put up in my room with a neat frame or something. It doesn't beat Mushishi on this point, but hey, what does?

Sound - The soundtracks are all standard Mahou Shoujo I guess, since this is basically what I remember from Puni Puni Poemi. The dramatic music starts really suddenly and sometimes even too soon for the right emotional impact. It's strange rather than bad.
No music besides the ED is really memorable in this one, sadly.
The voice acting is quite good, but I frequently got tricked by the sometimes strange and unnatural dialogue.

Character - Weak girls with a weakwilled facade has never really appealed to me. And yeah, it seemed to me like all the girls in the series were copies of each other besides this one girl who was particularly slutty (can't remember her generic name though).
Watching this bunch of stiff guys and girls really reminded me of animal channel. And I really don't like animal channel. Animal channel get's 4/10, and so does the characters in Uta Kata. They don't develop much. Mainly they just change their mind about certain stuff, not that deep if you ask me.
I'm quite bugged with the fact that the main sometimes (not that often) felt like a mere plot-device.

Enjoyment - I'm a sucker of drama and romance anime. But thanks to the stiff characters strange mood changes and due to the sudden music changes without ramps nothing really got to me emotionally. And even though this is supposed to be a summer break miracle story they actually had whole episodes dedicated to slice of life events like going to the beach going apeshit over some lost watch.
Some wasted episodes in such a short anime if you ask me.
Well, it shaped up at the end but still failed to deliver enough for me to chew on.
Oh, and then there were very obvious panty flashes every now and then..
Though the art was good, it all felt unecessary, and once again, too obvious.
Not really something I enjoyed.

Overall - I wouldn't really recommend this series to anyone who wants to see "some good anime". But if you're into Mahou Shoujo, smooth art and odd fan service then maybe this could satisfy some of your needs. Similar to me, who will watch anything with romance, some people might want to watch anything with Mahou Shoujo, erotic transformations and cute girls galore.
I give this piece of overcooked pancakes 6 out of 10 tosters.
Not goodl, but not horrible.

I am not usually one to write reviews for things, but based on the other reviews for this show, I feel like I NEED to right this review. If you don't want to read the full review, the thing to take away is that if you are looking for a Dark Mahou Shoujo show similar to Madoka Magica, Magical Girl Site, Magical Girl Raising Project, Yuki Yuna is a Hero, Day Break Illusion, and anime like that, THIS IS NOT THE ANIME FOR YOU!

I'd previously watched those anime, and based on the reviews, I thought that was what I was getting into, but this ... show is like those shows, in the same that an apple and an organ are both fruits. Does this show have magical girls? Sort of. Does it have a dark twist? I guess. Does it deal with dark and mature themes? a bit. But that's just kind of it, besides that this show is more of a slice of life/coming of age story, with a girl who happens to have magical powers.

I'll admit that the plot did keep me coming back, because the show does do a good job of alluding to the darker twist, but that's just it. If I had to describe an average episode, I'd say it's about 80-90% slice of life, and at the end of the episode it alludes to the darker and greater plot, but it does this for almost the entire series. For example, you'll find yourself on episode 9 or so, and the writers are still just dangling the whole "There's something bad about using the Djinn's power", but the do that for the entire series! From episode 1-9, I'd like to know more than just "using the power of the Djinn is bad". I guess my complaint comes down to pacing, the pace of this show is slower than a snail crowing.

I think what also adds to the slow pacing of the story is that unlike other Mahou Shoujo shows, the main character isn't fighting evil others, or even similar to Magical Girl Raising Project, where in the beginning the goal is to collect candies. This premise of this show is literally that the main character gets super powers, and there's no real evil threat anything, she just uses her Magical Girl powers to, fly through the sky, look for a watch, help her friends find lost items, and other things of that nature. I am not kidding, I literally just spoiled the "conflict" for half of the episodes, sorry. But as you can see, the show just gives the character powers for no real reason. The powers do add to the whole coming of age portion of the story, which is why I would again describe this show as a slice of life/coming of age story, where the character happens to have powers. Also another spoilers, I keep saying "powers" but let me clarify, for more than half the show, she only uses two powers 1) Flight and 2) The eye sight of the Djinn, which allows the main character to see further distances and complete view of the world (which the show never really goes into, but they're Gods so just role with it), which usually helps her on her fetch quest for the day.

If you're looking for a slice of life show, a show where the main character has a love interest and is unsure how they fell, or a show about teenage girls trying to enjoy their summer, then this is the show for you. But if you're looking for a Dark Mahou Shoujo show with violence, death, action, depth, fantasy, etc, then this show is not for you, and you'll like be bored out of your mind, but you'll get to episode 9 and realized you've invested this much time in this show, might as well finish it. By the end of this show, I was skipping through about 60% of the episodes because I was so over the slice of life BS. I think this show wouldn't have been bad if it was advertised as a slice of life show, but instead it was advertised as this dark and twisted anime, which it is far from.

It was an ok anime. The concept was good and is like a coming of age story.

Though the show is a magical girl genre, I feel it was different from the typical. It show the good and bad of having the special abilities. There isn't any bad guys that she fights against. The story is more of a character analysis of some sort.

The main character learns about herself and the world around her through the usage of her powers, the good and bad.

I will say that I only watch the first 6eps. and the ending 12th ep. I couldn't stand watching the ecchi panty ... shots and fan services and I didn't really know where it was going since their was no battling. I really don't know who the creators were trying to target the magical girl and ecchi genre.

Overall, the show is very good in seeing the thoughts and struggles that the main protagonist goes through as she learns about the good and bad that exist in human nature and that includes her, if you can stand the ecchi.