I saw Rebuild 3.0 about a month ago, and during that time I didn't think much of it. It was just another movie in the series, and I didn't analyze it to any significant extent. The action was intense, the plot seemed interesting at the time, the animation quality was superb.
Recently however (coinciding with the UTW BD subs release), there has been an influx of discussion posts about 3.0, and I figured that there had to be a reason for such a community reaction to the movie; there must be more to think about. So I went to re-watch the movie again with a bit more acuity and that's when I came to a conclusion:
The movie was a huge cop-out.
Evangelion 3.0 answered no questions. I am in no way exaggerating when I say that the movie was better at taking away things that we previously knew rather than clarifying anything for us in the Rebuild series. This is itself is not a bad aspect of the movie, as it can be attributed to two things
a) Studio Khara wants us to ask a lot of questions and get curious so that we'll buy 4.0
b) Anno is trying to be clever and allow the viewers to emulate Shinji's confusion after 14 years in sleep by giving the viewers that same confusion.
The second option seems much more likely, and in such a case I could say that it was executed well. Shinji probably had no idea what in the world was going on during the entire movie, and I can reciprocate that feeling. If I had to make a list of everything that was left unanswered or simply pulled out of Khara's ass, it would have to be:
1. Why did there have to be a 14 year time skip? The teaser at the end of 2.0 did not imply a time skip in any way and I don't think there was even a need for such a long one. I expected the story to pick up immediately after Kaworu speared Shinji and it could have easily done so with much less clumsy exposition ("Hey Shinji, let's play play Shogi. Oh yeah by the way your mom is the soul of Unit 01 and all Reis are clones of your mom. Oh, and you suck at Shogi.")
2. Why was everyone a dick to Shinji when at the end of 2.0 it seemed like everyone was fine with him going all out and even egged him on? It was also clear at the end of 2.0 that Shinji did not cause enough damage to obliterate the Geofront as shown in 3.0, as Kaworu stopped him beforehand and everyone had evacuated to a shelter of some sort. The desolate wastelands and weird spinning moons and chalices were never explained and were most certainly not Shinji's fault (as the teaser in the end of 2.0 shows a clear afternoon sky and a calm Geofront shortly after Shinji gets speared).
3. Why did WILLE need to break from NERV? It was not NERV's fault that Shinji's supposed Third Impact happened, and it's not like anyone knew of Gendo's Human Instrumentality plan (which I assume was already on the way, because Kaworu seemed prepared enough). There's doesn't seem to have been a need for Misato to have broken from NERV, as NERV wasn't doing anything wrong. It feels like the existence of WILLE in 3.0 is just there to give a conflict without any real depth.
4.What's the significance of having the two spears be Longinus types? How does that even happen and why in the world did that make a difference?
5. Was there any reason to have Unit 06 to contain the Twelfth Angel? I thought Kaworu was pretty comfortable using Unit 06 and I'm not sure why the Twelfth Angel would even be needed to start Instrumentality. Also, how did Kaworu "fall" from the first Angel (which is supposed to be Adam) to the Twelfth Angel and why did that make a difference? Heck, I'll go as far as to say that the entire scene at the bottom of the Geofront was just pulled out of Khara's ass, there was literally no context for anything (Lilith is dead for some reason. Just go with it, we're not going to explain.)
Those are just five big ones that I named off the top of my head, but I'm sure there are plenty of other plot holes and unexplained things that I'm missing. 3.0 definitely had the well-choreographed fight scenes and beautiful animation to surpass it's predecessors in spectacle, but it was just that: spectacle. Every significant plot device (WILLE and Wunder, two Lances of Longinus, Adam's Vessel, etc.) just appeared out of thin air and was force-fed into our minds at a lightning-fast rate.
Of course I don't go into anything in the Evangelion franchise expecting answers. In fact, answers are the opposite of what I usually expect from anything Evangelion. However, there is a difference between using unanswered questions in context with previously known facts to generate suspense and curiosity and just taking a bunch of haphazard ideas, animating them, and throwing them in no particular order or significance into a movie that was three years in the making. In fact, I walked into 3.0 fully anticipating a high level of suspense and ambiguity. I would have left satisfied, but instead all I got was Studio Khara telling me, "Hey, everything that we told you before doesn't mean shit. Now here, take all of these incidental plot lines and characters that we just came up with and expect you to care about with no context and go enjoy yourself a movie."
In fact, none of these things would even have effected me if it weren't for my biggest peeve with the movie: the way Rei was treated. Okay, sure I can buy that original Rei wasn't salvaged from Unit 01. But don't try to play off this new Rei clone as being developed in some way and expect us to care about her or feel anything when she makes the supposedly miraculous decision and decides to eject from Unit 09. No Hideaki Anno, we've spent two movies geting to know the first Rei and seeing her develop from the stoic white-haired nonchalant to a character that can actually warm up and make Shinji happy. It's perfectly fine if she gets killed off for shock factor and for another burden on Shinji's conscience, but that in no way works if you simply introduce another stoic white-haired nonchalant and try to develop her in the same way. Let me guess, this Rei dies/disintegrates/becomes an Instrumentality Trigger too? Big deal.
Maybe I had too many expectations of the movie. Maybe I shouldn't have gone into 3.0 with security in my thoughts. Maybe I'm simply not watching it properly or maybe I even missed everything important in the movie (What more can there be? We already know that the all the imagery and symbolism is just there to look flashy). But even if I had a complete and 100% understanding of everything that could have led up to and been in the movie (which is not really the intention of the Evangelion series, and is probably not possible), 3.0 still had a lazy and bullshit execution of a plot. Sure, anyone can go ahead and tell me that I am meant to be confused all I want, but a line must be drawn between confusing your viewers intentionally and failing to make a cohesive and coherent storyline.
TL;DR: Hideaki Anno pulled 3.0 out of Khara's ambiguous (albeit well-animated) ass.
