This commercial, on the other hand, is memorable, adorable, and visually trippy.
For those who don't have three sisters who shop like I do, Louis Vilton is a well-known designer brand that sells designer bags and other fashion accessories. The commercial is intended to attract teenage girls to the brand, so in some ways, it is like a shojo anime. Thus, it is bright and colorful.
However, it goes one step further. It begins with a girl being swallowed by a walking panda and she travels into another dimension; the visuals are remarkably similar to some scenes in the Digimon series, a work the key animators are very familiar with. However, instead of gritty cyberpunk visuals, the work went the Mawaru Penguindrum way by just being spectacularly pink and stylish. The work is literally a five minute mouthwatering project for people who love artsy things.
There is no concrete story. Instead, the story is based on conveying emotions through visuals, which creates themes and ideas. Basically, this commercial asks you to check out Louis Vilton because it's not just trendy, but really family-friendly; that is a no-brainer, of course, but the way it is presented is beautiful. The music complements the story and it's a catchy experimental tune. This is what I call effective storytelling and it's pretty damn amazing to see a commercial to be this top-notch.
This is of course a commercial and it's no Neon Genesis Evangelion. People looking for a concrete story will definitely not enjoy it, but if you are willing to spare your five minutes and go on an acid trip, check out this commercial. This is a great commercial without a doubt.
