Smile Smile Ship Start!

OH MY GOSH MY EYES WHO LOOKED AT THIS AND DECIDED TO HIT RENDER?

After the conclusion of Love Live Sunshine, Bandai-Namco and Lantis have been trying to squeeze as much content out of Aqours as humanly possible before their contract ends. With this in mind, the quality of the media coming out widely varies. At the top we have Genjitsu no Yohane and Ku-Ru-Ku-Ru Cruller. On the bottom we have...this...
Putting aside the fact that the animation in this is worse than:
1- Animated music videos in the PHONE game
2- The previous music video (Kokoro Magic A to Z)
3- Fan animations of the series
this music video ... is still awful because of the simple fact that the song sucks. There's an obnoxious horn arrangement in the song, the singing is off-key, it's somehow forgettable even though the song is bad, and Aikyan's voice (which is generally the best in the group) is genuinely cringe-inducing.
The only memorable thing about this music video is the yuri bait with Mari and Kanan.
Kazuo Sakai, if you want to make Love Live fanfiction, start a youtube channel.

And whoever greenlit this, please never work on Love Live again.
2/10 because I've heard worse Love Live songs. Also horribly rendered Yohane falling into the camera was funny.