Nov 24, 2011 3:36 AM
What You Should Not Forget When You Start Copywriting
If you're involved with online marketing, copywriting is a skill well worth acquiring. Contrary to the popular belief, creating a good copy is more about precision than talent. Here are a few points that will help you get started with copywriting easily-
Don't Make it Complex: One of your key objectives should be to make things simple for your potential customers. You should make sure that your copy is simple for them to read and decipher. Do not make things hard for your prospects by making the copy difficult to make yourself look good. This is because that approach never works. You should give your prospect a clear idea as to what you're offering to him/her and how she can get it. Basically, you must use easy language that you prospects can understand and not be confused. Do not Make the Ordering Process Difficult: One of the major mistakes that new copywriters make is that they actually make the whole order process complex. You have to make it as easy as possible for your prospect to go through the ordering process and place the order. Do not keep your potential clients waiting to know how they can order your product. This is because that way, you'll simply lose customers instead of gaining them. Your ordering process should be obvious and not hard to decipher. This is because if it is too complex, the average person will not spend any time looking for the order form. Nobody likes wasting time these days on the web. Everyone is trying to move very quickly. People hate trying to go through complex processes. So think about what a customer would think when it comes to the ordering process. Determine how you can make it much easier.
Maintain a Single Voice: Whether consciously or not, people are aware of the style of communication in any copy; if you change this around, it can make people uneasy. Your copy should all be written with a single voice so that readers aren't distracted by abrupt changes in tone.
So, do not use jargon in copy because it makes the prospects very confused. A person who is confused will never want to buy product. So, you must always see to it that your clients understand what you have to offer.
http://virtual-meetings.org/
Don't Make it Complex: One of your key objectives should be to make things simple for your potential customers. You should make sure that your copy is simple for them to read and decipher. Do not make things hard for your prospects by making the copy difficult to make yourself look good. This is because that approach never works. You should give your prospect a clear idea as to what you're offering to him/her and how she can get it. Basically, you must use easy language that you prospects can understand and not be confused. Do not Make the Ordering Process Difficult: One of the major mistakes that new copywriters make is that they actually make the whole order process complex. You have to make it as easy as possible for your prospect to go through the ordering process and place the order. Do not keep your potential clients waiting to know how they can order your product. This is because that way, you'll simply lose customers instead of gaining them. Your ordering process should be obvious and not hard to decipher. This is because if it is too complex, the average person will not spend any time looking for the order form. Nobody likes wasting time these days on the web. Everyone is trying to move very quickly. People hate trying to go through complex processes. So think about what a customer would think when it comes to the ordering process. Determine how you can make it much easier.
Maintain a Single Voice: Whether consciously or not, people are aware of the style of communication in any copy; if you change this around, it can make people uneasy. Your copy should all be written with a single voice so that readers aren't distracted by abrupt changes in tone.
So, do not use jargon in copy because it makes the prospects very confused. A person who is confused will never want to buy product. So, you must always see to it that your clients understand what you have to offer.
http://virtual-meetings.org/
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josebauer717
| Nov 24, 2011 3:36 AM |
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