Nov 23, 2011 1:01 AM
The ten Basic Rules of Social Media Marketing
Social Media Marketing is the act of utilizing social media (i.e. Facebook, Twitter, YouTube, etc.) to be able to promote a business.
A lot of companies will want to start their very own social internet marketing campaign and make up a Facebook page or Twitter account. The problem with is that they don't have an idea on how to run a successful social media marketing campaign. Here, I have listed 10 of the biggest rules when it comes to social media marketing. Follow these rules in order to have successful accounts with Facebook, Twitter, etc.
http://www.instantsocialfans.com/facebook.html
The 10 [basic] rules of Social Media Marketing
1. Update! I shouldn't even need to list this as a rule, but many forget how important it's. You should try increase daily, because when consumers go to your page and contains not been upgraded in on the month, they'll assume it's inactive and choose not to follow your company. Also, they might easily go with your competitor as their page is really active they think that business will give them better service. You don't want that to happen, so update your social media accounts regularly!
2. No pitching! You aren't Billy Mays. Therefore, you do not need to yell at consumers telling them to purchase your product or use your business. Social media is supposed to connect, not pitch. In case your consumers feel there is a reference to your company through your Facebook page or Twitter feed, they're more likely to use you over another business that doesn't make an earnest effort to connect.
http://www.instantsocialfans.com/twitter.html
3. Talk with your audience. If you don't feel it's important to reply to comments, answer questions, or participate in on conversations on your page, then social media isn't for you. You have to be a part of the conversations on your page. If not, you will lose touch together with your customers and what they want.
4. Choose Wisely. That which you say will forevermore remain public record on the web. Choose what you post on your page wisely. I am unable to stress that enough. Should you hire a roofer to post for you, be sure to hire someone you can trust. And, remember, if you manage your social networking outlets yourself only post what you would need to see on the top of the page of the New York Times (or the Huffington Post).
5. Handle angry customers with class. Some customers will just have a poor day and want to remove it on your page and blame you for everything. Do not delete any negative comments. Instead, ignore it whether it's only one comment (unless the comment has foul language and is completely inappropriate). If you are inside a predicament like Nestle was about a year ago where everyone protested on their Facebook page, post an update saying your company is making moves to fix the issue. Never directly react to one individual, you won't ever win. Also, never make promises you cannot keep.
6. Connect to others. If you find something interesting (and relevant) on the internet, link it on your Facebook or Twitter. Explain why you find it interesting (and relevant) and ask for their input. Connect to other companies, articles, cool websites, whatever. Be sure that you think about before posting, is relevant to my business?
http://www.greatshop.com/
7. Share! You shouldn't be afraid to show your consumers what your company's employees are doing when they're not at work. Take photos of your office picnic, philanthropic event, or perhaps a run/walk for a good cause. These photos produce a positive image regarding your company for your consumers. They would like to know you're human and do not wear ties constantly. Whether it's casual Friday in the office, take a group photo of everyone wearing the organization polo and post it immediately so others know what is going on in your office instantly.
8. Begin a weekly trend. If you do something once per week, on the same day each week, your followers will likely come back that day each week. For example, if you own a shoe store, every Monday you can post the shoe each week. Include an image along with a promotion for the shoe, such as a percentage off that week only. Should you posted every Monday, consumers are bound to check every Monday to determine what pair is being promoted that week and are available into your store to buy. It is a great way to get customers on your social media pages in addition to to your store.
9. Link to your site. You put a lot effort into writing that awesome post about trendy heels for that spring, but no one ever reads your blog. Link it in your Facebook, Twitter, etc. Don't do it constantly, because if that is the only thing you do to improve your social networking outlets, individuals will get bored with you very quickly. But at the same time, you shouldn't be afraid to link to your site. You place lots of hard work and energy in it, and you want people to read it!
10. Spread the term! For those who have a Facebook, Twitter, blog, YouTube channel, etc. you will need to tell people. They aren't just going to assume you've them. Put them on your company website, in your business cards, put an indication up in your store saying "Add us!" with the little logos for every site next to the copy. You shouldn't be afraid to inform your visitors you're on Facebook. If they like you as well as your product, they will to share it on the Facebook and say, "Hey, I'm a fan of Sally's Shoes and that i want everyone to know!"
A lot of companies will want to start their very own social internet marketing campaign and make up a Facebook page or Twitter account. The problem with is that they don't have an idea on how to run a successful social media marketing campaign. Here, I have listed 10 of the biggest rules when it comes to social media marketing. Follow these rules in order to have successful accounts with Facebook, Twitter, etc.
http://www.instantsocialfans.com/facebook.html
The 10 [basic] rules of Social Media Marketing
1. Update! I shouldn't even need to list this as a rule, but many forget how important it's. You should try increase daily, because when consumers go to your page and contains not been upgraded in on the month, they'll assume it's inactive and choose not to follow your company. Also, they might easily go with your competitor as their page is really active they think that business will give them better service. You don't want that to happen, so update your social media accounts regularly!
2. No pitching! You aren't Billy Mays. Therefore, you do not need to yell at consumers telling them to purchase your product or use your business. Social media is supposed to connect, not pitch. In case your consumers feel there is a reference to your company through your Facebook page or Twitter feed, they're more likely to use you over another business that doesn't make an earnest effort to connect.
http://www.instantsocialfans.com/twitter.html
3. Talk with your audience. If you don't feel it's important to reply to comments, answer questions, or participate in on conversations on your page, then social media isn't for you. You have to be a part of the conversations on your page. If not, you will lose touch together with your customers and what they want.
4. Choose Wisely. That which you say will forevermore remain public record on the web. Choose what you post on your page wisely. I am unable to stress that enough. Should you hire a roofer to post for you, be sure to hire someone you can trust. And, remember, if you manage your social networking outlets yourself only post what you would need to see on the top of the page of the New York Times (or the Huffington Post).
5. Handle angry customers with class. Some customers will just have a poor day and want to remove it on your page and blame you for everything. Do not delete any negative comments. Instead, ignore it whether it's only one comment (unless the comment has foul language and is completely inappropriate). If you are inside a predicament like Nestle was about a year ago where everyone protested on their Facebook page, post an update saying your company is making moves to fix the issue. Never directly react to one individual, you won't ever win. Also, never make promises you cannot keep.
6. Connect to others. If you find something interesting (and relevant) on the internet, link it on your Facebook or Twitter. Explain why you find it interesting (and relevant) and ask for their input. Connect to other companies, articles, cool websites, whatever. Be sure that you think about before posting, is relevant to my business?
http://www.greatshop.com/
7. Share! You shouldn't be afraid to show your consumers what your company's employees are doing when they're not at work. Take photos of your office picnic, philanthropic event, or perhaps a run/walk for a good cause. These photos produce a positive image regarding your company for your consumers. They would like to know you're human and do not wear ties constantly. Whether it's casual Friday in the office, take a group photo of everyone wearing the organization polo and post it immediately so others know what is going on in your office instantly.
8. Begin a weekly trend. If you do something once per week, on the same day each week, your followers will likely come back that day each week. For example, if you own a shoe store, every Monday you can post the shoe each week. Include an image along with a promotion for the shoe, such as a percentage off that week only. Should you posted every Monday, consumers are bound to check every Monday to determine what pair is being promoted that week and are available into your store to buy. It is a great way to get customers on your social media pages in addition to to your store.
9. Link to your site. You put a lot effort into writing that awesome post about trendy heels for that spring, but no one ever reads your blog. Link it in your Facebook, Twitter, etc. Don't do it constantly, because if that is the only thing you do to improve your social networking outlets, individuals will get bored with you very quickly. But at the same time, you shouldn't be afraid to link to your site. You place lots of hard work and energy in it, and you want people to read it!
10. Spread the term! For those who have a Facebook, Twitter, blog, YouTube channel, etc. you will need to tell people. They aren't just going to assume you've them. Put them on your company website, in your business cards, put an indication up in your store saying "Add us!" with the little logos for every site next to the copy. You shouldn't be afraid to inform your visitors you're on Facebook. If they like you as well as your product, they will to share it on the Facebook and say, "Hey, I'm a fan of Sally's Shoes and that i want everyone to know!"
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gabrielladobson3
| Nov 23, 2011 1:01 AM |
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