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The Weird Time Warner's LogoThe infamous Time Warner Logo was released years ago and still is still making a buzz even up to know. Whenever some designers and writers on the Web would talk about something that is dashingly eerie yet plausible and effective in terms of marketing and branding, the logo would always be its main example of the topic.According to those expert designers, nothing is really very special about the logo. But what it is really is just a simple version of a hieroglyphic character derived from an Egyptian deity. Unlikely, others still think of it as an innovative take representing something that is overused. Many experts believe that when pictographically combined, the 'eye' and 'ear' has no innovation at all. But, there is a great step to uniqueness when deriving something from an infamously eerie figure to modify two barely original entities (eye and ear).Those weary writers and erudite designers will always have a good topic everytime there will be something new to exist.The creation of a trademark Being able to establish a trademark is really one concern that most merging companies like Time Incorporated and Warner communications always undergo.To this example, retaining their names is a great option. The need to reintroduce a new brand with this kind of merged will not be a problem to them since they were both independently popular and have already made a name for themselves even before the much-talked about merged that they will have. Indeed, having able to establish that trademark is what most businesses and companies aim for. But in a merger, then the trademark is a different issue. You see, the trademark here must be represent an exact common denominator between the two companies' identities, and that it should also be able to relay a specific message, which tells their audience about the merge.Time focuses more on journalism, Warner focuses with entertainment The announcement they made talked simply about Time and Warner just literally merging. They also said that it did not involved dropping out of any of their existing priorities. This means both will continue each companies' endeavors. The new merged company therefore will remain to be focused on Warner's commitment on delivering entertainment and Time's dominance to journalism, but this time, (like any merging clichés) much better.And when they said better, this means it will be broader. That is why it was a bit surprising and astonishing that their branding team focused only on two entities to brand themselves: looking and listening/ eye and ear. Moreover, there were some early predictions by some experts. These predictions has something to do with a combination of the film reel with LSR cameras and quill; while some imagined Typefaces "T" and "W" would be artistically deviated to form something that would convey "newspaper" and "movies". All these predictions were mere failures and nothing went out expected. The world was surprised to moment they saw the branding team with a hieroglyphically inspired logo, a surprise that stirred logo-uproar all over the Web.After years of the released, Tom Geismar, he is the man behind Mobil, Xerox, and Viacaom, proved the public wrong. Basically, the hieroglyphic logo of him became extremely popular, not just because of the artistic controversies it brought to the design world but to the efficacy it gave Time Warner as well. http://monicaferg5.livejournal.com/1357.html http://monicaferg5.livejournal.com/1744.html