Before I start I'll admit I'm fairly limited in the overall Pretty Rhythm/PriPara sphere as I've only seen Pretty Rhythm: Rainbow Live and s1 of Pripara. So take what I have to say with a grain of salt. I do know the reasoning behind this franchise which is to sell Japanese girls cheap merch that is on par with the merch Japanese boys get pushed with in regards to Kamen Rider and Super Sentai. There's the hugely popular arcade game(mainly with older people, not kidding you) that is aimed towards girls.
Story 6: Where I'm at currently which is 11 of the 13 episodes current available as I write this, the story is just setting up for the first main the FreshFest and it's been pretty episodic with the story just setting up who characters are as a whole. At min I'm guessing this is to be a 50+ series so it's going to take time for the actual story to go anywhere. As is right now? It's fine enough, nothing really unique they do but execute it in a good enough way.
Art 8: What really did me in for PirPara and why I never got past the first 38 ep was honestly the art. PriMagi moved a bit back towards the Rainbow Live art, not sure how previous entries were but that was more of what I find pleasing at least. It's like they made a compromise between Rainbow Lives style and PriPara's style and it honestly comes out nice I think.
Sound 7: This is where I'm going to be more generous than most on this. I had initially picked up this franchise to fill the void of Aikatsu that was left when the poor excuse of a series Aikatsu Planet came to be. All of Aikatsu used a good amount of reusing songs(early series were a bit more varied but still), then Rainbow Live and the first 38 ep of PriPara were no different. When almost all episodes in a 50+ ep series airs it's expect to be this amount of repetition to be honest. Trying to compare it to something that is 13 like Love Live Superstar(didn't watch) and Selection Project(did watch) is pretty stupid. SP had 5 or maybe 6 total songs in 13, LL not sure but probably par for course based off the first 2 series. Out of all the songs we've heard from the cast so far I've only disliked 1 and hope they do add more song variety in the near future.
Character 7.5: I'd say the most contentious character of them all is Myamu. Always the ADHD ridden character in this type of franchise and Myamu is this one. Less grating some of the Precure characters we've had with this personality but still. Outside of that all the other characters so far that are key figures have been great. Slow on the growth but it's steady growth we see within the cast realizing they've been too lazy about PriMagi and slowly getting more serious or the seriousness of another and seeing how far she's willing to go.
Overall 7.5: Too early at the moment to tell if I'll continue to like the series or not but so far I have as I've watched 11/13 available ep so far. Tempering your expectations is something one must do with this franchise as it's here to sell Japanese girls on merch and a money wasting arcade game but for what it is this entry is enjoyable without all that too.