This series surprised me from the very begin with cuteness and adorable characters. I didn't expected something like that when I found this but when I started watching and hearing the OP, I knew it would be spectacular.
[Art]
Doga Kobo really made an incredible artwork. All the details are done beautifully so that I can't stop myself cringing all the time. The way they make adorable emotions is awesome, especially Aoba and Hifumi. They are too cute and childish even in a serious company, bring warmth to everyone's heart.
Most of the time you can see that the characters wear the same suit day by day, but I don't think it affects too much to the rating in my opinion, but shows their own characteristic. Because of that, when they change their style, you still can realize who they are, even find something cute, witty, lovely and maybe make you surprise a little bit. There are some 'fan service' in here but not too much, so that they can highlight the cuteness of the girls without graceless and suitable for everyone
[Story]
It's just great to see everyone in Eagle Jump, the company responsible for making Fairies story 3, or at least in Aoba's characters design team, happy and try hard for their works to make the best game ever.
They not just follow orders but also fulfill their dreams. You can clearly see that through Aoba, a girl who has loved the Fairies Story game series, particularly the character designs since childhood, so when she graduates from high school, she immediately join Eagle Jump, despite the fact that she's just 18 years old: young, inexperienced. But with the confidence she has, the road she has chosen is wide. Because of that, this series has both imaginary and reality.
In other words, the authors molded New game! into a great anime which shows cuteness, childish, happy, extraordinary but still keep the most important sides of every companies in the real world. Life may be tough, but if you chase your dream persistently, you will realize that life is worth living.
[Sound]
Soundtrack is okay. But I'm really impressive with OST and seiyuu, especially Umiko's (Chitose Morinaga) and Nene's (Madoka Asahina). It's so hard to make sound like a little squirrel from Nenecchi and Umiko's deep voice but that doesn't mean the other ones aren't good. Each character has an own voice that shows successfully their characteristics. You can easily point out whose voice it is just with hearing.
OST is the one you surely remember after you has finished all 12 episodes. When I was starting the first minutes, music, sound, characters, art impressed me a lot, like a beautiful, big gate welcome you, so that you can't help enjoying it without pausing.
[Characters]
Like I said before, these characters are extraordinary. They enjoy working, wear different styles of clothes, collecting fun stuffs and have fun with each other. Maybe the amount of characters who are described in detail in this series isn't large for a company, but focusing on a group and some important spots is still effective and interesting. We can slowly understand more and more about our protagonists throughout 12 episodes, so that we will find cute characteristics in each member. Without any male characters, this series doesn't contain boy-girl romance for sure, but still has love: friendship, motherhood and more (just a little bit yuri in here but not too clear). Each of them has different characteristics, but they have the same dream, the same job and the cuteness which is showed in every sides of our girls.
[Enjoyment]
For a company type, the series isn't dry at all, but fresh and very happy. The company decorated with a lot of colors make it extraordinary. Even their emotions are diversity and abundant, makes watching them worth every minutes, especially to the fans of moe characters. Instead of experiencing stressful hours of work, this series brings us peace, happiness, and relaxing time after a busy day.
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