*Character
All the characters are still the same with Akko being our guide/eyes into the world of LWA. We actually see more development from each of the main girls including Diana, the rival. We see the build up of friendship outside of the school rather than "this is a group of friends" as introduced in the movies. Each girl still has her distinct personality and talents, which are explored more. Character development is always a good thing, especially relationships. Even the girls, Amanda and the other two, who first only appeared in the second movie (who apparently been around since the first but went unseen), are seen prominently in the series in the background as well as active roles, building up their relationship with the main trio unlike suddenly being introduced in the second movie.
~Akko: A Japanese girl who saw the witch performer Shiny Chariot when she was younger and wishes to be a witch like her idol. However she comes from a non-witch lineage which puts her at a disadvantage since she doesn't know the fundamentals witches learn growing up and her magic potential sometimes comes out in spurts. She does not give up easily and is a bit of a chatter box who hates being looked down upon and is excited to learn magic, not studying.
~Sucy: A witch who hails from an implied Filipino background who is a lover of all things poisonous. She can come across as creepy and a bit obsessive when it comes to her noxious brews and research. At first she was off put by Akko's chattiness but since they're roommates she learns to tune her out or humor her or even use her as her test subject.
~Lotte: A young witch who's been attending the Academy longer than her two roommates. Rather patient, studious and well meaning, Lotte is supportive of her friends even if Akko can get into some trouble.
~Diana: An esteemed witch from a long line of witches who is the top student in knowledge and magic practice. She can be a bit of a refined show off, though not like the movie-version of herself who is a bit more snooty and direct rival to Akko through her dismissiveness. We see more dimension to her in the series. However she is willing to put her haughtiness aside for the good of all as she means well to be true to magic and its knowledge. She is poised and mostly gives facts bluntly without personal attack while her groupies do the sassing for her but Diana is honest and not excessive; when she realizes she was wrong about Akko and the Rod not being a fake, she tries to tell what happened but everyone believes that Diana the prodigy is the only one who could worked such great magic. There is obvious 'redemption' to her character in how she acts, as she is simply trying to do her best to make her family proud with the best of her abilities by going above and beyond, but the main cast think she's prideful, snooty and overly worshiped.
*Story
The story starts off with the beginning of the first movie and then moves to events that took place before Akko enrolled at the school or rather was TRYING to, to past the entry ceremony involving events seen in the movies as well as new ones due to some change in events. It starts off with Akko entering as a freshman for first term while Lotte has already been attending for a while, and Sucy enters the same time as Akko. As with the movies it shows for Akko to discover the power she has inside herself and to not stop believing and trying to do her best. Teamwork with her friends is also emphasized through the trials of life as a witch and a student between trying to master spells and encountering actual challenges and dangers. Humor and drama balances the flow of the episodes nicely. It also ties Akko's connection with Shiny Chariot much more, namely the Shiny Rod which in the movie was mysteriously at school despite Chariot's apparent disgrace as a true witch and being only an entertainer yet being the owner the powerful staff. It also establishes the fact the story takes place in our world, Akko being from Japan and Sucy implied being from the Philippines (her broom type and her last name). The tv series might reveal what happened to Chariot and where she is now, as she disappeared 10 years ago and Akko discovers her Rod in a forest. The main focus is Akko's adventures trying to learn magic and her mishaps and adventures at school and out of school, but also her goal to find Chariot and be a witch just like her.
*Art
The art style and quality is the same as the two movies. There is more showcasing of the world and magic that is in LWA. The creature designs are still memorable and fitting to the art style and the girls are still distinctive in their personal wear as well their school uniforms. The environments are rather enjoyable from the town, to leyline tower to forest to the school and more. Very enjoyable.
*Enjoyment
The tv series looks promising so far. The feel from the first two movies is not missed at all, it feels natural and well tied in with the expansion from events already seen in the movies. The new scenes are well done, including the diverting from the original film though it might get back to that point sometime via new connecting scenes (how the Rod ended up in the tower in the movie or is Akko going to hold onto it for the whole series, hence some change in events?) More development of characters, more exploration of the world, more Little Witch Academia's art, characters, and story for everyone! Watching the first episode alone is worth it if you've already seen the movies, but there are more adventures to be had!
