This is what SAO should've been. If you disliked it, then there's a high chance you'll like this instead. Same set of rules (video-game world, see No Game No Life type of world, though) but a much, much, much (repeat the word much at your will) better than SAO.
The story is pretty simple, though it doesn't try to be over complicated due to the nature of the show. It's just simple and to the point; there's no A, B or C into it. It's just... simple. It focuses mostly on comedic effect, though with some (I'd say very rare) serious or dramatic moments.
Art is gorgeous. There's nothing much to it, but sometimes the occasional "ecchi" artstyle to it. Given the nature of the show, that "ecchi" artstyle might just improve on the satirical representations of the characters. That said, everything is pretty fluent and flows according to the situation at hand. Same can be said about the Music and Sound, they're in the right places and the music accurately represents the situation at hand. There's a few iconic pieces here and there (see: 30 Everyday Delusion A.K.A. Darkness' theme song). Voice Actors are on spot. Especially Aqua's (you'll see what I mean). Voice actors tend to be on spot in this anime and prepare to have a great experience in that regard.
Overall this is a very good anime with all its right stuff in the right places. It's a very funny anime and definitely overshadows its competitors in the 'game world'. Try it out for a spin, the show's only 10 episodes long and if you don't like it in the first few episodes (I'd say give it 3-4 episodes before the characters start to grow on you) then the show isn't really going to change and you can mostly forget about it.