For starters, I wouldn't suggest anyone watch 'I"s' without first having read the manga or watched "I"s Pure." I"s is a great OVA because it takes our normal characters (Ichitaka, Iori, Itsuki, ect.) and places them in a rather bizarre, epic, and totally tense situation. It'd say a little more but it'd totally ruin the shock vaule of the OVA. However, I will tell the audience to be ready for anything, and I mean anything.
Art wise, everything is done pretty well. It's very fluent rather than being flashy like other shoujo anime. The colors are very pale and natural looking and it reallt sets you at ease. I feel it really fits the tone of the story. The soundtrack is descent, not bad but nothing that really grabs you from the start either.