Kashimashi: Girl Meets Girl, Sasameki Koto Recommendations
Although they might not be similar in pace, and Kashimashi involves a boy changing into a girl, they both contain soft and nice artwork with cute characters you're bound to fall in love with.
In both anime, the characters start from simply being just ordinary friends, then come to a point of misunderstanding which separates them and/or links them together in one way or another. In both series, there's a sense that the main story characters do love each other but won't express it until either one of them expresses ones love towards the other, or builds it up over time. In both anime, there is a competition going on between at least three characters, which are all about who they really love or if they even do so.
There are, though, two things that you might find disturbing...