Local Consumer Conversion
What happens when you get a local consumer to your website? While the flurry of website visits is surely welcome, it is the ability to turn that traffic into actual customers that will generate revenue that counts. In order to effectively do this, a good SEO strategy from
paperhelp review will also consider another aspect of conversion called Conversion Rate Optimization (CRO). Here are a few considerations when undertaking CRO.
Simple Website Improvements
From a small study conducted that involved local consumers, 28% of consumers believed that a smart website gives more credibility to a local website. In addition, 26% of consumers are more likely to contact a local business if it has a website. Keeping the site clean and professional by regularly updating it and making it look active can help in this aspect of CRO.
Provide the Most valuable Information First
What is the most valuable information that local consumers need from your local website? Simply put, it’s the
papermart reviewsService You Provide. They want to know what you are offering, how much it costs and how they can contact you. Once you have these in mind, provide this information upfront and don’t let them have to dig for it on your site. The sooner or faster you can provide your visitors with this information on your site, the sooner or faster they will respond.
In the same survey mentioned, consumers mentioned the list of prices as the most important information on a website followed by the list of services, easy to find contact details and the physical address respectively. Interestingly, links to social media profiles came last. This is because local consumers have an immediate need for your services. When you have Clear Prices and a “Special Offer” on the first page, this will entice your consumers more to contact you rather than bother sharing what you have to offer.
Have a Physical Address
Lack of a physical address on your website puts off over 40% of your local website visitors followed by a slow site, a badly designed website and finally a website with no pictures. Even where you offer home services, try to demonstrate your local-ness by attaching some address on the site. A local address gives consumers the confidence that you are a genuine reliable and local business. What is more,
Google Places takes your physical address as an important ranking factor.
A popular website that offers local SEO tools for local businesses sums it nicely: “I think it’s odd when local businesses don’t have their physical addresses on their websites. It seems suspicious to us; are they really ‘local’ to us or what have they got to hide?”
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