Japan's Weekly Manga Rankings for Aug 3 - 9

Yay(!) for AoT, Haikyuu!, Shokugeki no Souma, Kimi ni Todoke, Trinity Seven, SAO Progressive, and others lol. Tho Trinity Seven, SAO Progressive, Blood Lad, and Akame Ga Kill! should be much higher!! errr.

ohhh...eren and friends look like farmers in the cover....hahaha
i stopped reading the manga but i guess I'll try a comeback for it

Actually, I'm surprised that One Punch-Man sells so well. Was it the same to begin with?

@Ichii_1

Note that the 2.4 of Fake Karakura Arc 2 is ratings during the arc, not just the end of it.
Bleach viewership have been decreasing since Hueco Mundo Arc 1. So while the end of Aizen can be the reason it got even less ratings and that in the end forced Pierrot to end the series, is still the case that a lot of people was displeased, or not pleased enough, to keep watching the series through all that time(Hueco Mundo to Fake Karakura).

While revenue is good, it probably isn't good enough to keep the anime series running. Don't forget that what a company is after is profit, and profit = revenue - costs. If by not running the series you cancel almost any source of costs, but still get revenue(even if less than when the series was running).

Note that the production committee for Bleach is
-Dentsu Inc. (Advertisiment)
-Pierrot (Animation Studio)
-Shueisha (Manga Publisher)
-TV Tokyo (TV STation)

So it wasn't only in the hands of TV Tokyo if the series would end or not. Is interesting to know that the series that substituted Bleach didn't got Dentsu Inc. backing it up.

You underestimate the filthy casuals.
They already washed their hands off with bleach so they didn't bother coming back.
Movie were stopped because warner bros conned them out of the movie rights and are holding it hostage.

The revenue is still good for tv tokyo, other companies doesn't matter.
The anime being off will hurt merch sales too, so even if gets lower ratings letting the anime air is better, there are spots at the several dozen ep where it jumps back past 2.0, so people are interested.

They keep watching naruto out of obligation, I guarantee you the ratings would be higher if aizen wasn't defeated and the whole thing didn't feel like it ended after they said goodbye.

What has one thing to do with the other? Are you saying that Pierrot doesn't do a lot of fillers? Are you saying that the consecutive 1.5 years of Fillers of Naruto was a normal and good idea?
What with this "if you talk bad of X and don't talk bad of Y, means that you a tard of Y" kind of argument?

Also I wasn't shitting on Pierrot! I was just saying that giving the way Pierrot Works the " they didn't want to do more fillers" argument makes no sense.

*1.　771,157　*,771,157　Shingeki no Kyojin Vol.17
<3

I like how you are shitting on perriot for fillers but sucking Toei dick despite their insanely garbage pacing of one piece. What a one piece tard.

"Stopped following bleach altogether because they thought it was over."

Are you calling the watchers retarded? Because it really seems like. Tell me how a series without any ending promotion and where the series normally continues in the following weeks, loosses so many watchers, because they thought the story was over? And why didn't they returned back when they noticed that the story was still continuing?


The only reason Bleach is a TV Tokyo Top seller is because licensing and merchandise, both in Japan and overseas. Bleach is basically in the same situation as Studio Ghibli. They stopped doing movies, because they aren't getting any profit from them, but losses. The studio still earning big bucks from the franchises due to licensing and merchandise. Conclusion, is better to earn money without doing new content!
Also note that the TV Tokyo Anime revenue isn't big at all. One Piece and just the licensing aspect of it alone in 2013 gave Toei 5,750 Million yen, that is 82% of the entire TV Tokyo revenue. I don't know if TV stations get only a little fraction from the anime franchise earnings or is just TV Tokyo titles that aren't that profitable, but the fact his that what Bleach is earning for TV Tokyo isn't much.

"better animation quality"

Have you thought that better animation doesn't mean bigger budget? Probably, given that the animation team didn't had more episodes to make then they had a lot more time to work on each individual episode. Also I have to look at this so called "better animation quality" for the fullbring arc(right now in the Hueco Mundo first part in the anime).


"Also they didn't want to do more fillers which is highly frowned on in today's age compared to ten years ago (bount arc)"

This is totally wrong and false!

First, we are talking of Studio Pierrot, a studio that loves to do fillers.
Do you know why did Naruto had more than 1.5 years of filler arc? Because they wanted to start the Timeskip with the same gap in chapters as when they started Naruto adaptation. Yep, for such a stupid reason they made people suffer 1.5 years of fillers. Kishimoto only got 1 month of hiatus for the time-skip(around 4 episodes), anime watchers? 85 episodes. Is this kind of studio we're talking about here.
Still don't believe me and think is something only of the past? Right now Naruto Shippuden as ton of fillers in the middle of canon totally ruining the flow of the series, and the manga already ended! The anime should have ended around 3 to 5 months after the manga ended. This anime is continuing for more than 7 months after the end of the manga.

Second, by the ratings you have the Zanpakutou Filler arc, in 2009-2010, that increased the overall ratings by 0.2 points and where the canon after it decreased the overall ratings by 0.9 points. While the Bount arc decreased the ratings by 0.7 and the canon after it got an increase of 0.2 points. Even the last filler got better results than the Bount arc. Gotei 13 filler arc got a decrease of 0.7 like the Bount arc, but the canon after it didn't increase the ratings, but decreased it even more by 0.1 points.
Is obvious that the Fillers weren't the problem, even if in fact they normally decrease a little the popularity of a series overtime.

Yep, my bad :P

I should have added the stopped following bleach altogether because they thought it was over.
The manga dropped off after 2011, but has been around 600K since (after a year of sales)

And the anime still is a top seller even after one year off the air.
http://www.crunchyroll.com/anime-news/2013/06/03-1/overseas-sales-help-maker-naruto-tv-tokyos-top-earner-for-2013
And why the animation boost for the last arcs if it was gonna get cancelled? yeah because investing a higher budget into a sht ton of episodes for something that doesn't sell makes sense right?

Also they didn't want to do more fillers which is highly frowned on in today's age compared to ten years ago (bount arc)

Being pedantic, but your data shows a slightly bigger drop in the lowest volume from 2013 to 2014 than from 2009 to 2010.

Bleach decline started way before the anime ended! In reality the anime ended because of that decline.
No Advertisement has little to do with the decrease either. Bleach was a mega successful franchise for more than 8 years, the fanbase was super established, so advertisement means little to nothing. Majority of the people that were buying it didn't need advertisement to keep doing it, and advertisement wasn't bringing that much people.

TV Ratings By Arc

(2004-2005)Agent of the Shinigami Arc - 4.6
(2005-2005)Soul Society Arc - 5.0
(2005-2007)Bount Filler Arc - 4.3
(2007-2007)Arrancar Arc - 4.5
(2007-2008)Hueco Mundo Arc 1 - 3.6
(2008-2008)New Captain Filler Arc - 3.0
(2008-2009)Hueco Mundo Arc 2 - 3.1
(2009-2009)The Past Arc - 3.4
(2009-2009)Fake Karakura Arc 1 - 3.1
(2009-2010)Zanpakuto Filler Arc - 3.3
(2010-2011)Fake Karakura Arc 2 - 2.4
(2011-2011)Gotei 13 Filler Arc - 1.7
(2011-2012)Fullbring Arc - 1.6

Highest TV Rating(Bleach episode 55) - 6.7
Lowest TV Rating(Bleach episode 323) - 0.9
Source -> http://www.bleachasylum.com/showthread.php?1702-Bleach-TV-Ratings

The Fullbring Arc was the worst rated arc of Bleach and compared with the best it had 3.1 times less people watching.



Highest and Lowest Volume sales reported in Oricon each year
2008 - Bleach #34 874,153; Bleach #32 519,631
2009 - Bleach #36 955,085; Bleach #41 738,404
2010 - Bleach #42 822,401; Bleach #47 690,119
2011 - Bleach #48 845,791; Bleach #52 574,504
2012 - Bleach #55 742,823; Bleach #56 600,915
--- End of Anime ---
2013 - Bleach #57 660,646; Bleach #60 581,422
2014 - Bleach #61 624,403; Bleach #64 532,356

Relative to best sold
(Highest volumes)
91.5- 2008
100 - 2009(+8.5 from last year)
86.1- 2010(-13.9)
88.6- 2011(+2.5)
77.8- 2012(-10.8)
--- End of Anime ---
69.2- 2013(-8.6)
65.4- 2014(-3.8)

(Lowest volumes)
70.4- 2008
100 - 2009(+29.6 from last year)
93.5- 2010(-6.5)
77.8- 2011(-15.7)
81.4- 2012(+3.6)
--- End of Anime ---
78.7- 2013(-2.7)
72.1- 2014(-6.6)

Source: http://myanimelist.net/forum/?clubid=65525

As you can see the biggest decline Bleach manga suffered was in 2010 and 2012 for the best selling volume, and 2010 and 2011 for the lowest volumes reported. Either way that was always before the end of the anime.

Obviously Bleach decline is the main reason it stopped being as promoted as it was before, not the other way around.
With Nighttime level ratings when in reality airs in prime-time is obvious why Bleach ended. If Bleach returns probably will be as a nighttime anime.

Well volume 1 was on 22k sales before w/c 13th July - which is after the anime boost had already started. Now it's on 86k.

I wonder how big of a boost Gakko Gurashi manga had. People talked about 10x one but I want some real number per volume.

I guess characterization means nothing now, the Ichigo scene when he lost everything was one of the best moments in bleach, the aizen arc ended so what build up are you talking about?
And those new characters and things introduced are still relevant in the bloodwar arc.
If you don't like it cool, but don't make bogus claims.

Okay, I know that this is your personal opinion, but Fullbring arc was one arc with the weaker narrative in all the manga, the lack of respect/coherence to the build-up present in all the series, saturation of Ichigo in becoming a Shinigami/Hollow/Fullbring/whatever race or class in the manga, and nowadays also a quincy (and who knows what more). And specially, presenting characters that have some development, and are discarded few chapters after.

Like already said, I was a big Bleach fan, but since the Fake Karakura Town arc and Aizen Final Battle, the manga fell very much in quality. Then, even that still have very fans in the world, and to have good sales, will have lost space for new exciting works. It is the normal in any entertainment industry.

I think quality has something to do with it when this volume selling way worse than than the volume that was released in just January of this year.

No it didn't, the full bring arc was amazing only the action junkies and sheep hate it.

-anime ended
-nearly no advertisement
-the digital market growing and taking a chunk out of the psychical release making it seem like it's lower.
-all the hate online by the popular series haters, and the sheep who follow them (they don't even have a good reason to hate it)
-ignorance, they assumed it was like naruto/one piece with one clear goal (hokage/pirate king), casuals were surprised when it went continued past aizen.
That's why s2 is necessary.

The quality of the series also probably played an important role.dontget me wrong i like bleach but i can say the quality fell these last years