According to Nikkei MJ, the rating of Mobile Suit Gundam AGE
has been hovering around the 2% level. Although the main target of the TV series is preteen boys, the rating among the kids sometimes goes down to zero. Bandai has been aware of the unpopularity of Gundam AGE among kids and have tried to identify the reason by conducting a questionnaire. What they found from the survey was that kids today are unfamiliar with wars and space colonies. To draw the attentions of those kids, Bandai featured scenes at school in Asem's Arc, but their attempt failed to obtain the expected result.
Despite the failure of Gundam AGE, Ueno Kazunori, the President of Bandai Namco HD, has been keeping his composure with the business. At the beginning of this year, Ueno encouraged the disheartened staff of Gundam AGE by saying, "Don't be in panic." The reason for his calmness is the favorable status of the whole Gundam sales, which has grown by 18% year-on-year. The increase is mainly attributed to the success of Gundam Unicorn
. Bandai Namco HD will expand the business by coordinating the subsidiary companies taking advantage of the popularity of Gundam Unicorn among fans in their 30-40s.
According to Nijigen Shinbun, a film project of Gundam AGE has been surfaced. The authenticity of the report is uncertain.
Sources: Nikkei MJ
, Nijigen Shinbun