Anime & Manga News

Kadokawa To Put Ads To User-uploaded Anime Videos On Youtube

by dtshyk
May 25, 2008 11:20 PM | 15 Comments
According to Nikkei Newspaper May 26, Kadokawa will examine all the anime videos related to their products and put ads to the videos which meet conditions below:
1. The video has a moderate length ("few minutes" they said).
2. The DVD of the anime has not been released.
3. The video does not contain other copyright holder's material.
4. The video does not insult the anime.
Mixing different anime videos are also allowed as long as all the titles are Kadokawa anime. Improper videos will be deleted.
If the uploaders show up in the video or edit it elaborately, Kadokawa will share the profits from the ads with them. For the time being, they will send a free ticket of Kadokawa movies to the contributors.

Nikkei newspaper
Some information are copied from the offline newspaper.

15 Comments Recent Comments

The obvious solution is to add a few second clip of yourself to whatever videos you show.

Jun 5, 2008 11:20 PM by Plate

playskull said:
alx222000 said:
dtshyk said:

3. The video does not contain other copyright holder's material.
I believe that rules out most AMVs.


it does,do they want us to make our own songs for the amv's?


Youtube is making inclusive contracts with music copyright agencies. So some songs can be used and Youtube has to handle how to divide the profits between Kadokawa and musicians. I understand the mechanism, but it's extremely complicated when it comes to involving money.

Warll said:
dtshyk said:

4. The video does not insult the anime.

I take this is because said video would fall under fair use due to parody? Or are they just going to delete it?


Within the range of common sense, I think. It's an ambiguous condition, anyway.

May 26, 2008 5:18 PM by dtshyk

See this is why i dont use youtube anymore. I use veoh to watch amv's plus u can download them too from the website and it has a higher quality videos than youtube.

May 26, 2008 5:17 PM by ColdAssassin

It would be nice if this was used on episodes so the rightful owners of the series could get some clear benefit from fansubs and such. On the other hand, it would get quite irritating in AMVs and other short videos.

May 26, 2008 10:30 AM by Anomalous

Just one more reason not to watch your AMVs on Youtube or any other steaming site. Aside from the quality being s***, now this. Download them from Animemusicvideos.org people, you'll be better off.

May 26, 2008 10:27 AM by Roketsu

dtshyk said:

4. The video does not insult the anime.

I take this is because said video would fall under fair use due to parody? Or are they just going to delete it?

May 26, 2008 9:20 AM by Warll

alx222000 said:
dtshyk said:

3. The video does not contain other copyright holder's material.
I believe that rules out most AMVs.


it does,do they want us to make our own songs for the amv's?

May 26, 2008 9:12 AM by playskull

It's at least a novel approach to advertising. Although, it might be a bit too intrusive for a lot of AMV makers.

May 26, 2008 2:48 AM by GForce

dtshyk said:

3. The video does not contain other copyright holder's material.
I believe that rules out most AMVs.

May 26, 2008 2:46 AM by alx222000

thats a little strict. &i wonder if it'll even work either way..

May 26, 2008 1:05 AM by sifma

AMVs help promote anime sales. Sometimes I wonder what some people are thinking. Yeah, I'm so done with video hosting sites. lol. ~ Nya! ^o^

May 26, 2008 12:31 AM by AnimeGirl1990

I basically agree with their approach, but I wonder how many vids meet these strict conditions.
Youtube and Kadokawa developed a new copyright infringement detection system. They claim they can detect all the vids containing Kadokawa anime and they will examine them one by one. It's still unclear Kadokawa accepts fansubs of the whole episode. How long do they mean by "few minutes"? Youtube already has a 10min restriction.

May 26, 2008 12:27 AM by dtshyk

shouldn't they be doing this to full length eps and not AMVs? Somehow I don't think putting ads at the beginning or end of an AMV is going to persuade me to buy anything. Now if it was an episode, then maybe, just maybe id buy whatever it was they where selling. It's doubtful though.

May 26, 2008 12:18 AM by DeathfireD

A new...approach...I guess.

May 26, 2008 12:12 AM by Niacinamide

so does this basically mean that they mean to stick adds into AMV's instead of deleting them? if so, then i think that many if not most of the AMV makers will self delete and reupload rather than have their videos treated like that.

not that i don't understand the counter argument here ofc, i just don't think it'll go over well.

May 26, 2008 12:08 AM by jacobpaige