Anime & Manga News

MADHOUSE Studios Sold to Nihon TV

by dtshyk
Feb 8, 2011 5:13 AM | 41 Comments
According to MyCom Journal, Japanese major TV company Nihon TV has acquired all the one billion yen of the new stock shares of Madhouse Studios and incorporated the studio as its subsidiary. The former parent company Index Holdings will concentrate their resources on mobile games.

Madhouse Studios has been in financial difficulty since the Lehman Shock in 2008 and having a deficit in two consecutive quarters. The studio's third-quarter deficit in 2010 was two billion yen. Nihon TV will send managing directors to Madhouse and reconstruct the studio using their content management tactics.

Sources: MyCom Journal, IR of Nihon TV

20 of 41 Comments Recent Comments

Monad said:
ios said:
TJR said:
Black Lagoon sells fine. As far as TV anime is concerned, it's in Madhouse's top ten. It's their other shows (a multitude of them) that have flopped, such as Rideback, Kaiba, Casshern Sins, etc.

Madhouse isn't averse to otaku shows either. For instance, they put out series like Chaos;Head, Ichigo 100%, and Strawberry Panic in the past. However, as their president admits, they've since been blacklisted by many of the financiers due to the poor quality of several otaku-oriented efforts (in short, they'd work on more moe shows if they could, but no one wants to ask them. Companies highly respect Madhouse, but they don't trust the studio to do a good job with otaku shows).


if this is true then that is in the past now, because with Nihon TV owning them they may start making moe moe shit anime in the future


Is that really good though? Doesn't it show how limited the market is if you can only survive by trying to fulfill the fetishes of those obsessed otaku instead of just anime fans that want to see a good anime? As i said this shows that normal people that could watch anime as anime fans and not as crazy obsessed otaku seem to be rare for companies having to go the moe moe way to survive.


Its all in the eye of the beholder. For me, good animes are the types like Haruhi, K-On, Lucky Star, Toradora, Code Geass, Fullmetal Alchemist, stuff like that. I got bored to tears by Madhouse shows like Trigun, Claymore and Death Note. And sadly for fans of Madhouse, people like me are the norm these days.

Plus a big part of it is also merchandise sales... you'd have a really tough time selling figurines and posters for a lot of the stuff that Madhouse makes, but shows that focus on characters over plots, like a good amount of otaku shows, are just easier to sell merchandise of, and thus more profit.

Feb 9, 2011 1:58 PM by RyanSaotome

ios said:
Nihon TV owning them they may start making moe moe shit anime in the future

Can you possibly be any more ignorant?

Feb 9, 2011 8:43 AM by TreF

ios said:
TJR said:
Black Lagoon sells fine. As far as TV anime is concerned, it's in Madhouse's top ten. It's their other shows (a multitude of them) that have flopped, such as Rideback, Kaiba, Casshern Sins, etc.

Madhouse isn't averse to otaku shows either. For instance, they put out series like Chaos;Head, Ichigo 100%, and Strawberry Panic in the past. However, as their president admits, they've since been blacklisted by many of the financiers due to the poor quality of several otaku-oriented efforts (in short, they'd work on more moe shows if they could, but no one wants to ask them. Companies highly respect Madhouse, but they don't trust the studio to do a good job with otaku shows).


if this is true then that is in the past now, because with Nihon TV owning them they may start making moe moe shit anime in the future


Is that really good though? Doesn't it show how limited the market is if you can only survive by trying to fulfill the fetishes of those obsessed otaku instead of just anime fans that want to see a good anime? As i said this shows that normal people that could watch anime as anime fans and not as crazy obsessed otaku seem to be rare for companies having to go the moe moe way to survive.

Feb 9, 2011 8:41 AM by Monad

TJR said:
Black Lagoon sells fine. As far as TV anime is concerned, it's in Madhouse's top ten. It's their other shows (a multitude of them) that have flopped, such as Rideback, Kaiba, Casshern Sins, etc.

Madhouse isn't averse to otaku shows either. For instance, they put out series like Chaos;Head, Ichigo 100%, and Strawberry Panic in the past. However, as their president admits, they've since been blacklisted by many of the financiers due to the poor quality of several otaku-oriented efforts (in short, they'd work on more moe shows if they could, but no one wants to ask them. Companies highly respect Madhouse, but they don't trust the studio to do a good job with otaku shows).


if this is true then that is in the past now, because with Nihon TV owning them they may start making moe moe shit anime in the future

Feb 9, 2011 7:36 AM by isekai

Black Lagoon sells fine. As far as TV anime is concerned, it's in Madhouse's top ten. It's their other shows (a multitude of them) that have flopped, such as Rideback, Kaiba, Casshern Sins, etc.

Madhouse isn't averse to otaku shows either. For instance, they put out series like Chaos;Head, Ichigo 100%, and Strawberry Panic in the past. However, as their president admits, they've since been blacklisted by many of the financiers due to the poor quality of several otaku-oriented efforts (in short, they'd work on more moe shows if they could, but no one wants to ask them. Companies highly respect Madhouse, but they don't trust the studio to do a good job with otaku shows).

Feb 8, 2011 9:44 PM by TJR

Monad said:
FOE-tan said:
SuperSaiyen said:
Wow considering Madhouse does the best anime in the history of anime history... I'm really surprised. Just look at their score list on MAL, 2 pages and their anime have mean score higher than 8/10
Unfortunately, this isn't reflected in Japanese sales of their anime. They have had a lot of commercial flops in recent years with anime including Kaiba, Kaiji, Kobato (note that this is a CLAMP series), Aoi Bungaku etc. Even Roberta's Blood Trail is unpopular in Japan (only a couple thousand sales per volume at most)

In fact, the only Madhouse anime that have sold decently well lately are Summer Wars (their Mamoru Hosada-directed blockbuster movie) and, by NoitaminA standards, Yojouhan Shinwa Taikei, but even that only sold at around the 7,500 mark. Note that Noitamina anime generally don't sell well on DVD, but there are a few exceptions (I think that Moyashimon and Mononoke did pretty well)


It so sad when shows like Black Lagoon can't sell. Japanese seem to be split between three categories. Ether crazy otaku that only care about crazy moe staff, people who avoid anime like a plague and children/teenagers that watch shounen and pokemon staff. There doesn't seem to be much of a category of people that just want to watch a show in the way normal people want to watch a good movie. Almost no normal people watch anime.


So that's why Black Lagoon is underrated in Japan. =(

Feb 8, 2011 6:45 PM by TerrorH3ctor

FOE-tan said:
SuperSaiyen said:
Wow considering Madhouse does the best anime in the history of anime history... I'm really surprised. Just look at their score list on MAL, 2 pages and their anime have mean score higher than 8/10
Unfortunately, this isn't reflected in Japanese sales of their anime. They have had a lot of commercial flops in recent years with anime including Kaiba, Kaiji, Kobato (note that this is a CLAMP series), Aoi Bungaku etc. Even Roberta's Blood Trail is unpopular in Japan (only a couple thousand sales per volume at most)

In fact, the only Madhouse anime that have sold decently well lately are Summer Wars (their Mamoru Hosada-directed blockbuster movie) and, by NoitaminA standards, Yojouhan Shinwa Taikei, but even that only sold at around the 7,500 mark. Note that Noitamina anime generally don't sell well on DVD, but there are a few exceptions (I think that Moyashimon and Mononoke did pretty well)


It so sad when shows like Black Lagoon can't sell. Japanese seem to be split between three categories. Ether crazy otaku that only care about crazy moe staff, people who avoid anime like a plague and children/teenagers that watch shounen and pokemon staff. There doesn't seem to be much of a category of people that just want to watch a show in the way normal people want to watch a good movie. Almost no normal people watch anime.

Feb 8, 2011 5:18 PM by Monad

McRib said:
I hate to say it, Madhouse needs to make a pointless otaku pandering show to get some money so they can at least make a few of their great, but unprofitable shows. It's a sad day when their #1 selling show in recent history is High School of the Dead.

It was only a matter of time before they went off to the chopping block with their shows that sold a few hundred DVDs/BDs per volume. You can't run a business on that.


This is sad but true. They need to have a couple otaku shows a year to keep their profits up, since these days they won't be able to survive only making their typical types of shows. Since even though they make very high quality animes, those aren't the type of animes that will sell.

Its like I remember a quote once made by George Clooney... he would rather do all kinds of artsy films and all, but he needs to do the blockbusters to make up the money he loses from doing movies that won't make money (like Michael Clayton)

Feb 8, 2011 3:02 PM by RyanSaotome

Touka said:
Onibokusu said:
I wonder if this means we'll get to see a Blu-Ray release of Red Line now?

That's already on the way.
I'll believe it when I see it. I've been wanting to watch it for a fair while.

Feb 8, 2011 2:59 PM by no-thanks

It was bond to happen. Considering most of their anime almost never sells well. It's not surprising at all that Madhouse was sold to Nihon TV

Feb 8, 2011 2:38 PM by TadloS

Honestly, I'm just interested to see what Madhouse is going to be up to next.

After all, I'm really not too fond of the American comic book adaptations they're producing as of late, and I'm guessing Japan's anime market isn't, either, considering this news.

Feb 8, 2011 12:53 PM by BL2W

underMebius said:
This was actually a big surprise for me. I'd expect this from GONZO or Studio Deen, but not Mad House.
Why would this happen to DEEN? This year alone they have had bestsellers in the form of Hakuouki and Unlimited Blade works. Deen have enough popular franchises to ensure that they are not going anywhere any time soon.

As for what Madhouse could produce to bring in buyers without losing their edge, I have a solution.

Feb 8, 2011 11:31 AM by Rosa_FOEtida

Hopefully there won't be any problems or changes in their projects/works.

But
"content management tactics"
is rather disturbing...

Feb 8, 2011 10:38 AM by Aozure

dtshyk said:
Nihon TV will send managing directors to Madhouse and reconstruct the studio using their content management tactics.
Bye-bye MADHOUSE. I loved you.

Feb 8, 2011 10:19 AM by Kvakond

this is not good. one of my favorite studios is having problems.

Feb 8, 2011 9:44 AM by Algazero

I hate to say it, Madhouse needs to make a pointless otaku pandering show to get some money so they can at least make a few of their great, but unprofitable shows. It's a sad day when their #1 selling show in recent history is High School of the Dead.

It was only a matter of time before they went off to the chopping block with their shows that sold a few hundred DVDs/BDs per volume. You can't run a business on that.

Feb 8, 2011 9:23 AM by McRib

I wonder if they would start a Claymore 2 Season :s

Feb 8, 2011 9:09 AM by Nimed

;-----; DON'T DIE MADHOUSE

Feb 8, 2011 8:32 AM by selective_yellow

MADHOUSE doesn't need profit in order to produce more awesome anime. That's how they roll.

Feb 8, 2011 8:17 AM by TreF

Banu-chan said:
TreF said:
Nihon TV aired stuff like Aoi Bungaku, Berserk, Claymore, Death Note, Kaiji, etc. That, and considering MADHOUSE is finally animating Kaiji 2, this can't possibly be a bad thing.

Oh guy, you saved me! After your post I actually believe in best future!


i dont think that fact is a indicator that those anime of MAD House is profitable,
Sale Report like DVD and BluRay Sales are more important indicator of profit for anime studios

tell me if those anime you quoted are giving them enough profit then they wont be on a crisis right now right?

Feb 8, 2011 8:13 AM by isekai