I have only read the first available chapters and you can already think about the story. First off, the artwork is beautiful. By that, I mean "kawaii" with a hint of lolita fashion due to the outfit transformation. It just adds elegance into the story.
There has already been a lot of "alices" going around the anime/manga world, so I wouldn't say that this was a new thing, except for the dreams of course.
Honestly, the beginning didn't have too much of a build-up, or climax, resulting in not too much excitement. Slight humor adds into the story, making it an interesting read. (But of course, the
dream alice makes it more interesting) If you enjoy magical girls, consider reading this manga. Overall: pretty, kawaii, interesting.