Reiji Hakuba has a genetic condition that makes girls go crazy for him. It's called the Ubermale Gene, and whoever has it appears like the hottest guy ever to all the girls he meets. This may sound like a dream come true, but too much of something you love can become a nightmare. And things really get complicated when non-human girls start chasing him around. Specifically, a Cupid Princess from the Divine Realm!
As a part of the JUMP START initiative, the first three chapters of Love Rush! were published in English in VIZ Media's digital Weekly Shonen Jump on the same day as the Japanese release. After, the series was added to VIZ Media's Weekly Shonen Jump lineup.