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Japan's DVD Sales Ranking TOP 100 For 2008

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#1
Dec 24, 2008 1:36 AM

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Here is Japan's Oricon Anime DVD Sales Ranking TOP 112 for Dec 24th, 2007 - Dec 21st, 2008. The numbers are the sales of the first volume in the first week after the release.

1st - 30th
**1, 219,315 Rebuild of Evangelion: 1.0 YOU ARE (NOT) ALONE
**2, *58,779 Kara no Kyoukai 1: Fukan Fuukei
**3, *31,706 Lucky ☆ Star OVA
**4, *25,955 Code Geass - Hangyaku no Lelouch R2
**5, *25,534 Bleach - The DiamondDust Rebellion
**6, *22,847 Mobile Suit Gundam 00
**7, *17,548 Macross Frontier
**8, *17,521 Clannad ~After Story~
**9, *16,978 .hack//G.U. Trilogy
*10, *16,740 Gintama Season 3

*11, *14,598 Naruto Shippuuden: Gekijouban Naruto Shippuuden
*12, *13,336 Vexille - 2077 Nihon Sakoku Normal Edition
*13, *12,391 Dragon Ball Movie 1: Curse of the Blood Rubies
*14, *12,090 Appleseed Saga Ex Machina Standard Edition
*15, *11,869 Kannagi
*16, *11,261 Natsume Yuujinchou
*17, *11,144 Goku Sayonara Zetsubou Sensei vol.2
*18, *10,733 Aria the Origination
*19, **9,146 Shakugan no Shana II
*20, **8,720 Strike Witches

*21, **8,663 Lupin III: Green vs. Red
*22, **8,563 Hidamari Sketch x 365
*23, **8,535 Toshokan Sensou
*24, **8,406 Junjo Romantica
*25, **8,212 Sekirei
*26, **8,057 Minami-ke
*27, **7,829 Hakaba Kitarou
*28, **7,429 One Piece: Episode of Chopper Plus - Fuyu ni Saku, Kiseki no Sakura Limited Edition
*29, **7,390 Ikkitousen: Great Guardians
*30, **7,374 Spice and Wolf

31st - 60th

61st - 90th

91st - 112th

Titles whose data were not available due to the small number of sales.


Note:
1, The OVA bundled with manga books (i.e. OAD) were excluded because the sales estimation algorithm for manga is different from that for DVD.
2. If there are Limited Edition and Normal Edition of the DVD in the ranking, the volume with larger sales was selected.
3, If the first volume was released in 2007, the anime was excluded even if the following newer volumes were released in 2008.


Source: Oricon YouTaiju Service *account required
Source: DVD Sales Data Base
Source: JBBS Anime DVD Sales Data Storage Thread

ref.
Sales Ranking Top 135 for 2007
Failed Anime in terms of DVD sales in 2007
Modified by dtshyk, Dec 25, 2008 9:53 PM
 
#2
Dec 24, 2008 2:10 AM

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Additional Info:
The break -even-point for most of anime DVDs is about 5,000 copies per volume. If the first week sales doesn't reach 3,000 - 3,500 copies, the anime companies fail to make profit from the anime. In other words, if the first week sales are below 2,500 copies, they will have a debt.
Modified by dtshyk, Dec 24, 2008 7:44 AM
 
#3
Dec 24, 2008 5:03 AM

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lol Nijuu Mensou no Musume failed.
 
#4
Dec 24, 2008 5:59 AM

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Boo, Itazura na Kiss only at #109. On a lighter note, good to see CG R2 on the Top 10.


Current Avatar: Sawako from Kimi ni Todoke
 
#5
Dec 24, 2008 6:04 AM

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KrylonBlue said:
lol Nijuu Mensou no Musume failed.


Poor BONES, even Sword of the Stranger didn't do well. I thought that would have done good.

 
#6
Dec 24, 2008 6:04 AM

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dtshyk said:
Additional Info:
The break -even-point for most of anime DVDs is about 5,000 copies. If the first week sales doesn't reach 3,000 - 3,500 copies, the anime companies fail to make profit from the anime. In other words, if the first week sales are below 2,500 copies, they will have a debt.
What about sponsors? Are sponsors paying for the anime or just loaning the money? I'm specifically thinking about Zettai Karen Children which is sponsored by McDonald's, I believe.
 
#7
Dec 24, 2008 7:28 AM

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kuroshiroi said:
dtshyk said:
Additional Info:
The break -even-point for most of anime DVDs is about 5,000 copies. If the first week sales doesn't reach 3,000 - 3,500 copies, the anime companies fail to make profit from the anime. In other words, if the first week sales are below 2,500 copies, they will have a debt.
What about sponsors? Are sponsors paying for the anime or just loaning the money? I'm specifically thinking about Zettai Karen Children which is sponsored by McDonald's, I believe.


There are two kinds of TV ads (CM). One is sponsors' and the other is what is called "Spot CM". It's an airing block for CM purchased by a company directly from the TV company. There is no financial relationship between the "Spot CM" company and the anime programs. So McDonald has nothing to do with ZetsuKare.

Most of the TV ads you see in the anime programs belong to the production committee companies of the anime itself (eg. Kadokawa's anime has CM of Kadokawa's magazines.). The rest of the ads are unrelated "Spot CM".

Edit: I think I need to quote this from Shrinking Anime Market: To be or not to be?.

Most of the Japanese anime are NOT supported by the intervening TV ads. Anime companies purchase the right of airing from TV companies and put their own DVD release ads or related magazine/manga ads. The airing of anime on TV is considered to be an advertisement of its DVD. DO NOT complain that Japanese fans are enjoying anime for free by the financial support from sponsors. There are no such generous sponsors. Our expenses on DVD directly support the anime industry.
Modified by dtshyk, Dec 24, 2008 7:42 AM
 
#8
Dec 24, 2008 7:56 AM

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So what does the "This anime is sponsered by the following companies..." which usually follows the OP mean? Nothing? Seems kind of odd to have something like that if they're not paying for anything.

I thought McDonald's in Japan was maybe doing a ZKC tie-in, like having ZKC toys in their happy meals or something like that.

TV in Japan is too complicated ;)
 
#9
Dec 24, 2008 8:06 AM

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kuroshiroi said:
So what does the "This anime is sponsered by the following companies..." which usually follows the OP mean? Nothing? Seems kind of odd to have something like that if they're not paying for anything.

I thought McDonald's in Japan was maybe doing a ZKC tie-in, like having ZKC toys in their happy meals or something like that.

TV in Japan is too complicated ;)


oops, sorry. I googled to find McDonard's is one of the committee companies of Zettai Karen Children along with Geneon, Konami, Shougaku-kan. It's quite rare a food company participates in anime production. Zettai Karen Children anime is targeting at kids, so there maybe a tie-up as you think.

A "production committee" of an anime is a group of companies which invested money for the production of the anime. The system disperses the risk of the failure of the anime. The debt will be dispersed but the profit will also be divided among the companies. It's a "low risk, low return" business.
Modified by dtshyk, Dec 24, 2008 8:14 AM
 
Dec 24, 2008 8:08 AM

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dtshyk said:

**2, *58,779 Kara no Kyoukai 1: Fukan Fuukei
**4, *25,955 Code Geass - Hangyaku no Lelouch R2
**6, *22,847 Mobile Suit Gundam 00
**7, *17,548 Macross Frontier
*12, *13,336 Vexille - 2077 Nihon Sakoku Normal Edition
*14, *12,090 Appleseed Saga Ex Machina Standard Edition
*17, *11,144 Goku Sayonara Zetsubou Sensei vol.2



Yes fir these...especially KnK :3

Modified by Ahenshihael, Dec 24, 2008 8:32 AM
 
Dec 24, 2008 8:14 AM

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KrylonBlue said:
lol Nijuu Mensou no Musume failed.


This and Allison to Lillia makes me sad. And irtiza... D: (Okay, not even I would buy all of allison, but I'd donate if they'd make more anime in such a style...)



dtshyk said:

Edit: I think I need to quote this from Shrinking Anime Market: To be or not to be?.

Most of the Japanese anime are NOT supported by the intervening TV ads. Anime companies purchase the right of airing from TV companies and put their own DVD release ads or related magazine/manga ads. The airing of anime on TV is considered to be an advertisement of its DVD. DO NOT complain that Japanese fans are enjoying anime for free by the financial support from sponsors. There are no such generous sponsors. Our expenses on DVD directly support the anime industry.


And yeah, a lot of people fail to realise this. I think more should know.

And thanks a lot for this data <3
 
Dec 24, 2008 8:15 AM

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lol, Scarecrowman? What in the world?...
Hello!
 
Dec 24, 2008 9:01 AM

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waa..... why holic kei is on 30-60... :,(
 
Dec 24, 2008 9:16 AM

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DMC is at number 66? The most brilliant anime comedy ever sells a pathetic 3700 copies, barely breaking even?

Wow. Japanese people have truly shitty taste, and that's a horrible sign for the possibility of a second season.
 
Dec 24, 2008 11:22 AM

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dtshyk said:
*20, **8,720 Strike Witches
Yay. Does this mean US license?
 
Dec 24, 2008 1:52 PM

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I didnt see soul eater on the list at all...
 
Dec 24, 2008 2:37 PM

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yarvenclog said:
I didnt see soul eater on the list at all...

soul eater ranked on 40th position...
 
Dec 24, 2008 2:54 PM

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Where is Vampire Knight o_o?
 
Dec 24, 2008 3:06 PM

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Miyuki said:
Where is Vampire Knight o_o?


It was missing. Thanks.
*82.5, 2,477 Vampire Knight
 
Dec 24, 2008 3:21 PM

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Dx

is it me, or most of spring 2008 was fail?
 
Dec 24, 2008 3:58 PM

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MiKu214 said:
dtshyk said:
*20, **8,720 Strike Witches
Yay. Does this mean US license?


Doubt there's enough interest in the western market. Though I hope for a second season.
 
Dec 24, 2008 4:26 PM

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Maora said:
Dx

is it me, or most of spring 2008 was fail?


**4, *25,955 Code Geass - Hangyaku no Lelouch R2
**7, *17,548 Macross Frontier
*31, **7,195 To-LOVE-Ru
*36, **6,175 Kanokon
*54, **4,864 xxxHOLiC - Kei
*62, **3,943 Saint Seiya: The Hades Chapter - Elysion
*63, **3,926 Da Capo II Second Season
*72, **3,278 Chi's Sweet Home
*74, **3,040 Kamen no Maid Guy
*82, **2,588 Zettai Karen Children
========failed titles==========
*90, **2,106 Kure-nai
*91, **2,081 Gyagu Manga Biyori 3
*92, **2,012 Wagaya no Oinari-sama.
*97, **1,830 Amatsuki
108, **1,278 Blassreiter
109, ***,961 Itazura na Kiss
110, ***,858 Kyou Kara Maou! 3rd Series
112, ***,738 Bus Gamer
Allison & Lillia
Nabari no Ou
Special A

The production cost of Gyagu Manga Biyori 3 is relatively small compared to other anime, so it may be successful, I guess.
 
Dec 24, 2008 4:27 PM

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Interesting that Kaiba sold less than 738 copies...clearly, the director is working in the wrong industry.
 
Dec 24, 2008 4:51 PM

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excuse me
Special A DVD not yet sales on japan, or really fail on number of sale?
 
Dec 24, 2008 4:53 PM

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hahaha @ nabari and amatsuki >___<
 
Dec 24, 2008 4:57 PM

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fertygo said:
excuse me
Special A DVD not yet sales on japan, or really fail on number of sale?


It was released on Aug 6th, 2008.
Special A DVD volume 1 on Amazon
 
Dec 24, 2008 5:02 PM

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i see...
it's really surprise, the big name of the seiyuu... can't raise the number of sales
n it's good serie houghs, but failed still failed.
i think it''s already closed for possibility for sequel
 
Dec 24, 2008 5:05 PM

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*10, *16,740 Gintama Season 3

fuck yea!
 
Dec 24, 2008 5:55 PM

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dtshyk said:
Maora said:
Dx

is it me, or most of spring 2008 was fail?


**4, *25,955 Code Geass - Hangyaku no Lelouch R2
**7, *17,548 Macross Frontier
*31, **7,195 To-LOVE-Ru
*36, **6,175 Kanokon
*54, **4,864 xxxHOLiC - Kei
*62, **3,943 Saint Seiya: The Hades Chapter - Elysion
*63, **3,926 Da Capo II Second Season
*72, **3,278 Chi's Sweet Home
*74, **3,040 Kamen no Maid Guy
*82, **2,588 Zettai Karen Children
========failed titles==========
*90, **2,106 Kure-nai
*91, **2,081 Gyagu Manga Biyori 3
*92, **2,012 Wagaya no Oinari-sama.
*97, **1,830 Amatsuki
108, **1,278 Blassreiter
109, ***,961 Itazura na Kiss
110, ***,858 Kyou Kara Maou! 3rd Series
112, ***,738 Bus Gamer
Allison & Lillia
Nabari no Ou
Special A

The production cost of Gyagu Manga Biyori 3 is relatively small compared to other anime, so it may be successful, I guess.


10 vs 10
:x

at least CG R2 was the most successful. Lulu must have done something. >.>
 
Dec 24, 2008 6:06 PM

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I'm rather sad Amatsuki and Kurenai failed, but I can't help but laugh at Blade of the Immortal, that's BeeTrain for you.
 
Dec 24, 2008 9:02 PM

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Maora said:
10 vs 10
:x

at least CG R2 was the most successful. Lulu must have done something. >.>


Gundam 00, Geass R2 and Macross are the three best selling TV anime shows, just depends on how much each sold on blueray for the proper order.. with macross selling the most.. vol 1 being the best selling Blueray title of the year for Japan, anime and live action.
 
Dec 25, 2008 12:10 AM

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fertygo said:
i see...
it's really surprise, the big name of the seiyuu... can't raise the number of sales
n it's good serie houghs, but failed still failed.
i think it''s already closed for possibility for sequel


Taniguchi Goro (the director of Code Geass) said:
"Seven out of ten titles make debts. Profits from small number of successful anime barely compensate us for the debt. That's how we manage the anime business."

Source: Nikkei BP Interview
 
Dec 25, 2008 5:31 AM

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Rebuild and Kara no Kyoukai on the first 2 places ^^ SUGOI NAAA~ :D

My Anime Lists: AniDB & MAL
 
Dec 25, 2008 6:31 PM

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damn, evangelion beat everyone else by miles...
good to see lucky star is up there



Sumeragi Kururu - Pledge Queen of Tool Toul To

 
Dec 25, 2008 6:53 PM

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Dec 25, 2008 7:42 PM

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Also, was a Kaiji DVD ever released?
 
Dec 25, 2008 9:54 PM

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ShaolinRibiero said:
Also, was a Kaiji DVD ever released?


Yes, but it failed. No data available.
 
Dec 26, 2008 1:31 PM

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dtshyk said:


Yes, but it failed. No data available.


Wow....just wow. Seriously? It failed? I'm in shock right now. One of the most exciting, fantastic anime ever made, easily the most original, creative work since Cowboy Bebop...and it didn't even sell 700 DVD copies?

Whereas the fluff at the top made significant profits? Man, even live action films reward quality at the box office better than this.
 
Dec 26, 2008 11:12 PM

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idk, a lot of the shit that failed i ended up dropping anyway. when you have such a saturated market as japan, its not hard to see why a lot of things fail.... and hard. unlike me state side, and the rest of the world for the most part. we "western societies" eat up just about anything anime since it is a somewhat scarce commodity
 
Dec 29, 2008 1:26 PM

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Why is Kaiba and Kaiji in the failure section, whereas Code Geass and other shits are in the top. Why do japfags go for the look? T_T Guys, something is wrong here!
 
Dec 29, 2008 3:01 PM

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Code Geass R2 hit 4th spot, not bad..

Macross Frontier got 7th.
 
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