Safety razor's brand Schick has announced a collaboration campaign with Evangelion: 3.0 You Can (Not) Redo. Parody videos of Eva about shaving of Ikari Gendou and Kaji Ryouji have been posted on Youtube.
"Gendo's Decision" (Youtube)
"I decided to shave my beard."
"It will please everyone."
"Do you have anything to say? We cannot move back."
"Do you hear me? I'll shave myself!"
"Misato's feeling" (Youtube)
"What the hell happened to Commander Ikari?"
"He suddenly shaved his beard completely."
"He (Kaji) also cleared his beard."
"What on earth are those men thinking about?"
"They've begun to care about sex appeals all of sudden…."
"I almost get to like them!"