According to Chunichi Newspaper, the first movie of Mahou Shoujo Madoka★Magica will be premiered in autumn. In the article, director Shinbo Akiyuki said he was worried that anime has been out of mainstream entertainment and hoped Madoka will attract the attention of the general public.
Update Apr 2nd
Aniplex has announced at Anime Contents Expo 2012 that the first two parts of Madoka Magica Trilogy movie will be shown in tandem. The tiles of the two parts are "Hajimari no Monogatari" and "Eien no Monogatari".
Shinbo's a good director and this should be a great watch per usual.
He never said he was going to change the anime so it's for the general public; he just said he hopes they notice the anime. You guys should really decrease the amount of things you inject into your bodies. It's unhealthy.
VioLink said: Magical girl animu? Attracting general public? Hahahahhaha this guy.
one word: Precure
they not only make money in cinema (like 10 million dolars from Pretty Cure All Stars DX3)
but also gives loads of cash from toys and whatnot (here we have nice sum of 160 milion dolars)
so yeah it may work
problem is that it's easy to use child as an excuse to go for Precure movie... but doing it the same with Madoka, it may be a bit difficult plus attracting some non-interested people to go for it (K-On! didn't seem to have such problems)