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Global Anime Fans Want Stronger Female Leads & Adult Protagonists, New Research Finds

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Jun 14, 8:45 AM

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Oct 2017
4915
Reply to Deathko
ForgotEyeWasHere said:
This is very bad for anime, and leads to a decline in quality. If people want animated shows aimed towards Westerners, they should just watch Western cartoons.

"citation needed" moment. Other countries throwing money at japanese studios to make shows is obviously better than japanese studios slowly starving their animation sector to death by outsourcing to China, the previous trend.
@Deathko I think for a lot of posters, on here that would be preferable to them. They want their stagnant industry, or nothing at all. They are fine with the industry stagnating and slowing dying to China, in order to avoid any outside influence (which the medium has tons of) because they are worried about the "woke". Most of these people barely actually interact with anything but anime, and don't know anything about "Western media' beyond big Hollywood blockbusters.

Anyway to respond to the thread, is really any of this actually a problem? Why do people immediately assume always bad faith when people propose or want these kinds of things? I will say "indigenous" is kinda a weird thing to want within anime, without any context. I mean if fans want more Golden Kamuy, not going to go against that but whatever.

Still what's wrong with more shows that feature adult protags? While I don't think it would guarantee more non YA writing, the fact the industry is so YA has been putting a damper on my interest of late. Do people really want less fun female MCs, that don't stand in the background? Queer rep in this industry, isn't a new thing as Death pointed out. Why does it matter?

At the end of the day, these works have to sell, anime studios run too thin on margins to have failures. You need financial success, and therefore acceptance from fans, for any of this stuff to take off anyway.

WaterMage said:
Anime has more strong independent women character than most of recent hollywood garbage. I dare to find better written women character of their taste than Maomao in their inclusive liberal murican trash.

On average, female character writing is better in a lot of Western SF/F I read....Mao Mao gets a lot of praise, however, on the aggregate, female characters aren't usually the draw for a lot of anime, outside of waifu war stuff. It helps that Diaries is from the seinen demographic which tends to be better about female writing, and also seemed to be also targeted to women. While, I do think Shonen manga/anime has had many recent successes with female character writing, that demographic was long overdue for actual well written female characters. If you take a similar work, aimed at YA men, like Misborn, a character like Vin is much better written than any character you are going to find in shonen battle shonen or slice of life work.

If we actually saw more varied adaptions, and less focus on isekai (though otome isekai are changing things), battle shonen, and shonen romcoms/SOL works, we probably would get better writing however, every female character isn't a Holo or Motoko Kusanagi. Even when it comes to female targeted fiction, the amount of female characters, that draw me as much as say a Yona or Oscar aren't common. In shojo romances, it often is the male leads who are the more interesting characters.

WaterMage said:
And NO absolutely no racial equality please no. Japanese are white stay it that. No need black character just for the sake of "equality".
....Literally why does it matter? Is it wrong for fans to want different settings, even characters that look like them? Where is the mandate here, it's just asking fans hey what would be cool to see. Like I haven't seen enough pre digital anime, however from my experiance anime used to be more diverse, than they are now, due to the sci fi focus of the medium. This isn't out of order.

WaterMage said:
. Lgbt representation are also plenty.
How many LGBT characters do you see outside of BL/GL? How many of those shows do you even get in the first place? It's not very common, and you do have a wealth of works to adapt. I say this as someone who largely doesn't care about BL/GL outside of the hentai scene (which also gets literally almost nothing).

WaterMage said:
And also no to grown up characters. I rather enjoy my escapism in peace.
Literally how does this interfere with escapism lol.

WaterMage said:
. I don't want to see how old man's fart and shits in anime nor old hag replacing JKs.
Yeah a 25 year old women is an old hag lol....Some of the best shows in this medium, feature older MCs. Most of the hottest women are not your boring moe characters that never age. Your loss.

BilboBaggins365Jun 14, 9:00 AM
Jun 14, 8:46 AM

Offline
Mar 2008
52321
Reply to Lucifrost
traed said:
Brought to you by Crunchyroll....Obvious case of selection bias and open ended questions where they can be interpreted in multiple ways.

They provide the statistic that "over half of respondents aware of Crunchyroll (54%) strongly agreeing that it's an essential part of the anime ecosystem, well ahead of other major streaming services," and reinterpret it as "Crunchyroll isn’t just viewed as a distributor, but as a trusted pillar of the anime community."
@Lucifrost
There is still issue of the size of the pollsters who said they like anime being only 3,500 but that is across several completely different countries and we dont know the distribution. That would be enough for one country but not a bunch of them with completely different cultures.
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Jun 14, 9:00 AM

Offline
Mar 2008
52321
Reply to Deathko
ForgotEyeWasHere said:
This is very bad for anime, and leads to a decline in quality. If people want animated shows aimed towards Westerners, they should just watch Western cartoons.

"citation needed" moment. Other countries throwing money at japanese studios to make shows is obviously better than japanese studios slowly starving their animation sector to death by outsourcing to China, the previous trend.
@Deathko
Previous trend? They still do it when under foreign investment. Just read the credits. The reason they get overworked to begin with is because foreign influence constantly demanding a higher frame rate and more shows every season. Way too much is being made every season and a lot of focus is being placed on just playing a numbers game where get a lot of incomplete adaptations, things that arent good or popular being adapted just because they fit a niche, and half baked originals.
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Jun 14, 9:08 AM

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Jul 2015
13697
Reply to traed
@Deathko
Previous trend? They still do it when under foreign investment. Just read the credits. The reason they get overworked to begin with is because foreign influence constantly demanding a higher frame rate and more shows every season. Way too much is being made every season and a lot of focus is being placed on just playing a numbers game where get a lot of incomplete adaptations, things that arent good or popular being adapted just because they fit a niche, and half baked originals.
@traed no matter how you look at it, using foreign money to fiance your ow economy is better than using your own money to do it. Blaming animators being overworked on western investors is a precarious stance given that it's been going on for way longer than Crunchy/Netflix have been producing anime. Regarding the amount of anime produced, it's been going on all over the entertainment industry, regardless of the presence of foreign investors. French comics are completely overproducing too, no one outside of France reads them.
Prophetess of the Golden Era
Jun 14, 9:10 AM

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May 2025
53
Isn't the bottom line profit? If a manga doesn't sell well, it’s unlikely to get an anime adaptation, anime is expensive to produce. You also have to consider related factors, like merchandise sales (figures, Blu-rays, etc.) and which demographics are buying. For example, men may be more likely to buy high-priced items for certain anime, while women might buy a broader variety of merchandise.

There’s also data showing that Gen Z watches more anime through pirated services compared to older generations, though that could change over time.

I also wonder if the people surveyed only watch one type of anime. A lot of manga is created with a specific target audience in mind, which influences what gets adapted into anime later.
Jun 14, 9:11 AM
lagom
Online
Jan 2009
105605
Reply to traed
@Deathko
Previous trend? They still do it when under foreign investment. Just read the credits. The reason they get overworked to begin with is because foreign influence constantly demanding a higher frame rate and more shows every season. Way too much is being made every season and a lot of focus is being placed on just playing a numbers game where get a lot of incomplete adaptations, things that arent good or popular being adapted just because they fit a niche, and half baked originals.
@traed isnt thats just the flaw of capitalism? and if there is more demand then obviously there will be more supply? i mean anime might be in another economic bubble right now and also chinese anime is starting to become good like "to be hero x"

the old higher up managements of the anime industry do not want any improvements anyway and they do not want to lower their output for sure
Jun 14, 9:12 AM

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Jan 2024
3107
BilboBaggins365 said:
why does it matter

Right back at you why does it matter I am not white either I am closer to black than white. But I won't scream we need brown representation blah blah. It doesn't fucking matter. It's written by white japs for japs you gonna whine then whine. And in turn blackwash actual white characters. Nice hypocrisy...
BilboBaggins365 said:
How many LGBT characters do you see outside of BL/GL?

About equivalent ratio to number of LGBT people in Asian continent. There just isn't that many gay folks out there in other places except west(mainly Murican). And these is good supply of Yuri/Yaoi
BilboBaggins365 said:
Literally how does this interfere with escapism lol

People like youth more than than their boring adulthood.......
BilboBaggins365 said:
Yeah a 25 year old women is an old hag lol....Some of the best shows in this medium, feature older MCs. Most of the hottest women are not your boring moe characters that never age. Your loss.

Never said that I meant hag as hag like over 50. Grown up doens't mean 18-25/30 range. It more like 18-80.
Yeah people have their taste. Moe>>>
Jun 14, 9:25 AM

Offline
Mar 2008
52321
Reply to Deathko
@traed no matter how you look at it, using foreign money to fiance your ow economy is better than using your own money to do it. Blaming animators being overworked on western investors is a precarious stance given that it's been going on for way longer than Crunchy/Netflix have been producing anime. Regarding the amount of anime produced, it's been going on all over the entertainment industry, regardless of the presence of foreign investors. French comics are completely overproducing too, no one outside of France reads them.
@Deathko
That is a big part of why Japan is doing bad because some bankers pulled their money on them if I recall correctly. Id have to look into it again.

It's not the only reason, just saying it exacerbates it. Just look at the seasonal charts for every year there is far more being made all the time now and it aligns with the global market increase. Animators in the US have issues too like wage theft and I recall watching some video someone explained how they made a specific design on how production is done to make it so people cant unionize. So it's not like Japan is unique there. Also it varies kind of difficult to generalize with so many studios now. You talked about outsourcing but that's what is being done instead of countries like the US improving and expanding their animation industry they jump in on someone else to do it and using Japan as a mascot marketing ploy, and makes it so animators in the US cant as easily get work. I imagine France would face similar issues if under those conditions. It is an imperialist act to impose on other countries exploiting their labour for goals if that goes against the interests of the people of the nation it comes from and I dont mean money but the end result itself. If it becomes Americanized and if Japanese people dont like it as much is it even anime anymore? It loses it's identity. Then some other country will be the next, probably China.
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Jun 14, 9:34 AM
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Apr 2023
107
deg said:
Nearly 6-in-10 US anime fans want


Holy cow, is this yet another absurdly stupid "research" where usa = whole world?
Jun 14, 9:53 AM
lagom
Online
Jan 2009
105605
Reply to Stanis150
deg said:
Nearly 6-in-10 US anime fans want


Holy cow, is this yet another absurdly stupid "research" where usa = whole world?
@Stanis150 no just read the opening talks of the research

also usa is the top consumers of the world anyway and crunchyroll subscribers are mainly from usa

the anime industry will not listen to pirates too that are the majority of the fandom
Jun 14, 10:38 AM

Offline
Feb 2016
14080
Reply to BilboBaggins365
@Deathko I think for a lot of posters, on here that would be preferable to them. They want their stagnant industry, or nothing at all. They are fine with the industry stagnating and slowing dying to China, in order to avoid any outside influence (which the medium has tons of) because they are worried about the "woke". Most of these people barely actually interact with anything but anime, and don't know anything about "Western media' beyond big Hollywood blockbusters.

Anyway to respond to the thread, is really any of this actually a problem? Why do people immediately assume always bad faith when people propose or want these kinds of things? I will say "indigenous" is kinda a weird thing to want within anime, without any context. I mean if fans want more Golden Kamuy, not going to go against that but whatever.

Still what's wrong with more shows that feature adult protags? While I don't think it would guarantee more non YA writing, the fact the industry is so YA has been putting a damper on my interest of late. Do people really want less fun female MCs, that don't stand in the background? Queer rep in this industry, isn't a new thing as Death pointed out. Why does it matter?

At the end of the day, these works have to sell, anime studios run too thin on margins to have failures. You need financial success, and therefore acceptance from fans, for any of this stuff to take off anyway.

WaterMage said:
Anime has more strong independent women character than most of recent hollywood garbage. I dare to find better written women character of their taste than Maomao in their inclusive liberal murican trash.

On average, female character writing is better in a lot of Western SF/F I read....Mao Mao gets a lot of praise, however, on the aggregate, female characters aren't usually the draw for a lot of anime, outside of waifu war stuff. It helps that Diaries is from the seinen demographic which tends to be better about female writing, and also seemed to be also targeted to women. While, I do think Shonen manga/anime has had many recent successes with female character writing, that demographic was long overdue for actual well written female characters. If you take a similar work, aimed at YA men, like Misborn, a character like Vin is much better written than any character you are going to find in shonen battle shonen or slice of life work.

If we actually saw more varied adaptions, and less focus on isekai (though otome isekai are changing things), battle shonen, and shonen romcoms/SOL works, we probably would get better writing however, every female character isn't a Holo or Motoko Kusanagi. Even when it comes to female targeted fiction, the amount of female characters, that draw me as much as say a Yona or Oscar aren't common. In shojo romances, it often is the male leads who are the more interesting characters.

WaterMage said:
And NO absolutely no racial equality please no. Japanese are white stay it that. No need black character just for the sake of "equality".
....Literally why does it matter? Is it wrong for fans to want different settings, even characters that look like them? Where is the mandate here, it's just asking fans hey what would be cool to see. Like I haven't seen enough pre digital anime, however from my experiance anime used to be more diverse, than they are now, due to the sci fi focus of the medium. This isn't out of order.

WaterMage said:
. Lgbt representation are also plenty.
How many LGBT characters do you see outside of BL/GL? How many of those shows do you even get in the first place? It's not very common, and you do have a wealth of works to adapt. I say this as someone who largely doesn't care about BL/GL outside of the hentai scene (which also gets literally almost nothing).

WaterMage said:
And also no to grown up characters. I rather enjoy my escapism in peace.
Literally how does this interfere with escapism lol.

WaterMage said:
. I don't want to see how old man's fart and shits in anime nor old hag replacing JKs.
Yeah a 25 year old women is an old hag lol....Some of the best shows in this medium, feature older MCs. Most of the hottest women are not your boring moe characters that never age. Your loss.

BilboBaggins365 said:
On average, female character writing is better in a lot of Western SF/F I read....Mao Mao gets a lot of praise, however, on the aggregate, female characters aren't usually the draw for a lot of anime, outside of waifu war stuff. It helps that Diaries is from the seinen demographic which tends to be better about female writing, and also seemed to be also targeted to women. While, I do think Shonen manga/anime has had many recent successes with female character writing, that demographic was long overdue for actual well written female characters. If you take a similar work, aimed at YA men, like Misborn, a character like Vin is much better written than any character you are going to find in shonen battle shonen or slice of life work.

If we actually saw more varied adaptions, and less focus on isekai (though otome isekai are changing things), battle shonen, and shonen romcoms/SOL works, we probably would get better writing however, every female character isn't a Holo or Motoko Kusanagi. Even when it comes to female targeted fiction, the amount of female characters, that draw me as much as say a Yona or Oscar aren't common. In shojo romances, it often is the male leads who are the more interesting characters.

This reads like, "If you exclude all the anime with good women, anime doesn't have good women."
その目だれの目?
Jun 14, 10:45 AM

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Feb 2016
14080
Reply to deg
@traed isnt thats just the flaw of capitalism? and if there is more demand then obviously there will be more supply? i mean anime might be in another economic bubble right now and also chinese anime is starting to become good like "to be hero x"

the old higher up managements of the anime industry do not want any improvements anyway and they do not want to lower their output for sure
@deg
Capitalism dictates that supply will be made to match demand. traed is saying that current supply is exceeding demand.
その目だれの目?
Jun 14, 10:56 AM
lagom
Online
Jan 2009
105605
Reply to Lucifrost
@deg
Capitalism dictates that supply will be made to match demand. traed is saying that current supply is exceeding demand.
@Lucifrost the thing about supply exceeding demand is mostly because producers or capitalists do not know what is the next big thing so a lot tend to avoid too much risk by riding the current trend or popular shows like how many copies of battle shonen or how many moe anime or etc they need to flood the market in order for this capitalists to survive same with video gaming right now with too much soulslike games
Jun 14, 11:05 AM

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Feb 2024
295
deg said:
Modern fans are seeking diverse protagonists, deeper representation, and fresh narrative perspectives. Nearly 6-in-10 US anime fans want to see more racial diversity in anime, and many are also asking for greater inclusion of LGBTQ+ characters, people with disabilities, and Indigenous cultures.

The fact is that since anime became popular, it has become one of the ways politicians influence society. This is a completely natural process, including globalization. The propaganda of medical organizations and leftist politicians, hidden behind the "free" choice of an LGBT person, the gradual decline in the birth rate due to the deliberate destruction of the institution of the family, and the agenda of Western countries are already trying to influence such an original and unique product as Japanese animation. But in general, the Japanese stick to their position, unlike the morally decaying Western community, and I hope that anime will not change much in the future.
Jun 14, 11:10 AM

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Sep 2018
13524
I do not advocate gaslighting entire populations to push what you think they want. Anime is full of different people with different desires. Men and women like different things. You can not tell me men would be OK with all men being bishounen pretty boys, or all women are fine with ecchi/cute popular girls.

The term "strong female leads" varies in meaning just like the term "nice guys."

Being a independent women is not always a likable trait.
Being powerful is not always a good thing.
Women do not have to emulate men.
Jun 14, 11:14 AM

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Feb 2024
295
Reply to niconiconii27
@Deathko eh, i like yuri, yaoi, genderbend series, crossdressing, and other stuff all in good fun etc but i would never associate with that.
There are a very few series that try to push a serious message and even when they do the perception is still different from the west and less negative/evil imo, since it isn't designed to force you to capitulate and get crushed under their boots.



Mod Edit: Removed baiting.
niconiconii27 said:
eh, i like yuri, yaoi, genderbend series, crossdressing, and other stuff all in good fun etc but i would never associate it with that nutjob cult.
There are a very few series that try to push a serious message and even when they do the perception is still different from the west and less negative/evil imo, since it isn't designed to force you to capitulate and get crushed under their boots.

This. Besides, non-traditional relationships, if I'm not mistaken, were in Japanese culture even before anime.
Jun 14, 12:13 PM

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Feb 2024
295
Reply to BilboBaggins365
@Deathko I think for a lot of posters, on here that would be preferable to them. They want their stagnant industry, or nothing at all. They are fine with the industry stagnating and slowing dying to China, in order to avoid any outside influence (which the medium has tons of) because they are worried about the "woke". Most of these people barely actually interact with anything but anime, and don't know anything about "Western media' beyond big Hollywood blockbusters.

Anyway to respond to the thread, is really any of this actually a problem? Why do people immediately assume always bad faith when people propose or want these kinds of things? I will say "indigenous" is kinda a weird thing to want within anime, without any context. I mean if fans want more Golden Kamuy, not going to go against that but whatever.

Still what's wrong with more shows that feature adult protags? While I don't think it would guarantee more non YA writing, the fact the industry is so YA has been putting a damper on my interest of late. Do people really want less fun female MCs, that don't stand in the background? Queer rep in this industry, isn't a new thing as Death pointed out. Why does it matter?

At the end of the day, these works have to sell, anime studios run too thin on margins to have failures. You need financial success, and therefore acceptance from fans, for any of this stuff to take off anyway.

WaterMage said:
Anime has more strong independent women character than most of recent hollywood garbage. I dare to find better written women character of their taste than Maomao in their inclusive liberal murican trash.

On average, female character writing is better in a lot of Western SF/F I read....Mao Mao gets a lot of praise, however, on the aggregate, female characters aren't usually the draw for a lot of anime, outside of waifu war stuff. It helps that Diaries is from the seinen demographic which tends to be better about female writing, and also seemed to be also targeted to women. While, I do think Shonen manga/anime has had many recent successes with female character writing, that demographic was long overdue for actual well written female characters. If you take a similar work, aimed at YA men, like Misborn, a character like Vin is much better written than any character you are going to find in shonen battle shonen or slice of life work.

If we actually saw more varied adaptions, and less focus on isekai (though otome isekai are changing things), battle shonen, and shonen romcoms/SOL works, we probably would get better writing however, every female character isn't a Holo or Motoko Kusanagi. Even when it comes to female targeted fiction, the amount of female characters, that draw me as much as say a Yona or Oscar aren't common. In shojo romances, it often is the male leads who are the more interesting characters.

WaterMage said:
And NO absolutely no racial equality please no. Japanese are white stay it that. No need black character just for the sake of "equality".
....Literally why does it matter? Is it wrong for fans to want different settings, even characters that look like them? Where is the mandate here, it's just asking fans hey what would be cool to see. Like I haven't seen enough pre digital anime, however from my experiance anime used to be more diverse, than they are now, due to the sci fi focus of the medium. This isn't out of order.

WaterMage said:
. Lgbt representation are also plenty.
How many LGBT characters do you see outside of BL/GL? How many of those shows do you even get in the first place? It's not very common, and you do have a wealth of works to adapt. I say this as someone who largely doesn't care about BL/GL outside of the hentai scene (which also gets literally almost nothing).

WaterMage said:
And also no to grown up characters. I rather enjoy my escapism in peace.
Literally how does this interfere with escapism lol.

WaterMage said:
. I don't want to see how old man's fart and shits in anime nor old hag replacing JKs.
Yeah a 25 year old women is an old hag lol....Some of the best shows in this medium, feature older MCs. Most of the hottest women are not your boring moe characters that never age. Your loss.

BilboBaggins365 said:
Literally how does this interfere with escapism lol.

Adult characters in most cases must match their age. With schoolchildren or teenagers, it's easier to portray a romantic comedy, a slice of life with cute girls eating cakes, etc. Does it really need to be explained?
Jun 14, 12:14 PM

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Jul 2013
10517
Let me guess, they are going to start banning minor anime characters from now on?
Here is my Pixiv account of my hentai drawings.....

https://www.pixiv.net/en/users/104739065
Jun 14, 12:52 PM

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Dec 2022
5675
Makes sense that the National Research Corporation would report such data. Their major shareholders include BlackRock Advisors LLC, Vanguard Fiduciary Trust Co and Eaton Vance Managemen (a donor to Chatham House). Though, regarding the ever-impressionable youth of the USA—the foremost testing site for social engineering in the west—said data might not be entirely inaccurate.

It is poignant though, because Japan has paid considerable investment to the apparent whims of the "global audience" (i.e., the American market) in recent years, however fickle they may be. Recent seasonal anime have already become much more brazen in displaying flagrant social commentary through a predominantly politically correct lens, without the usual degree of interpretive abstraction of sociopolitics that anime has historically been praised for.

Fully expect anime's fundamental appeal to be comprehensively buried within the next two decades, once its industry practices have been fully assimilated into the same globohomo zeitgeist of standards that have so thoroughly corroded the Anglosphere.
Archean-ReturnJun 14, 1:03 PM


╔⏤═⏤╝ ╚⏤═⏤╗
Shaded Horizon


Jun 14, 1:12 PM
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631
I really wouldn't mind this..... if the USA managed to establish their own anime creating culture.

If everyone is thinking this will create more Gunsmith Cats, Noirs, Dirty Pairs, Slayers, Metroids, hahaha, no, this won't. There's a stark difference between the 1990s allowing for creative efforts of going out into the world and putting your nose into a book and researching with all passion and sincerity and today's desperate on the edge economic blind denial.

The fact that the majority of debaters and contributors to this topic are most likely of western European ethnicity also doesn't surprise me.
Jun 14, 1:14 PM

Online
Feb 2014
4353
I would take this seriously if the source wasn't FUCKING CRUNCHYROLL.
In that case: Into the trash it goes.

Now, if you take a look at my list, you'll see that I'm not against the ideas of strong female leads, adult protagonists and queer themes — quite the opposite, in fact — my problem comes if those come from a place of "Ehrm, this seems problematic? Can't they, like, be college age or something?", in which case I actually want violent things to happen to people who hold such opinions.
Jun 14, 1:15 PM

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Sep 2016
18379
Sounds good, I like powerful females, and there's a lack of middle-aged protagonists.
Jun 14, 1:50 PM

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Apr 2015
3564
Ah, gotta love the "6 in 10" thing with people wanting more "diversity". Why the fuck does race always have to be an issue for people? "Oh a Japanese thing, it needs more Non-Japanese people!" Of course it's CR though so the whole thing is stupid.
"Well, she's flatter than a pancake"
-Mimi Alpacas
Jun 14, 1:51 PM
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Jan 2025
631
Reply to Archean-Return
Makes sense that the National Research Corporation would report such data. Their major shareholders include BlackRock Advisors LLC, Vanguard Fiduciary Trust Co and Eaton Vance Managemen (a donor to Chatham House). Though, regarding the ever-impressionable youth of the USA—the foremost testing site for social engineering in the west—said data might not be entirely inaccurate.

It is poignant though, because Japan has paid considerable investment to the apparent whims of the "global audience" (i.e., the American market) in recent years, however fickle they may be. Recent seasonal anime have already become much more brazen in displaying flagrant social commentary through a predominantly politically correct lens, without the usual degree of interpretive abstraction of sociopolitics that anime has historically been praised for.

Fully expect anime's fundamental appeal to be comprehensively buried within the next two decades, once its industry practices have been fully assimilated into the same globohomo zeitgeist of standards that have so thoroughly corroded the Anglosphere.
Archean-Return said:
Makes sense that the National Research Corporation would report such data. Their major shareholders include BlackRock Advisors LLC, Vanguard Fiduciary Trust Co and Eaton Vance Managemen (a donor to Chatham House). Though, regarding the ever-impressionable youth of the USA—the foremost testing site for social engineering in the west—said data might not be entirely inaccurate.

It is poignant though, because Japan has paid considerable investment to the apparent whims of the "global audience" (i.e., the American market) in recent years, however fickle they may be. Recent seasonal anime have already become much more brazen in displaying flagrant social commentary through a predominantly politically correct lens, without the usual degree of interpretive abstraction of sociopolitics that anime has historically been praised for.

Fully expect anime's fundamental appeal to be comprehensively buried within the next two decades, once its industry practices have been fully assimilated into the same globohomo zeitgeist of standards that have so thoroughly corroded the Anglosphere.

That's the other thing that doesn't sit well with me. Anime has always been a "nerd fringe counterculture", even in Japan, and no matter how popular it is around the world right now.

The fact that these pencilpushers think that anime is another territory ready to be taken because they've horribly exhausted live action cinema and music really don't know what they're in for.
Jun 14, 1:59 PM
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Jun 2022
168
then these people can watch something like gintama, lupin the 3rd, perfect blue, kingdom, berserk, case closed, vinland saga and a lot of other anime. Anime is an medium and in this medium there are so many anime that has strong female character writing and also there are series with great female lead as well, they have to watch more anime from other genres and demographics.
Jun 14, 2:02 PM
Mesmerizing

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Dec 2023
190
Obviously the mainstream sh*t is all male characters like every medium in the States, no one is talking about 'deep'-er thinking boys' anime that has some natural girl with a gun.
In love with myself...
Jun 14, 2:02 PM
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Jan 2025
631
Reply to Tropisch
Ah, gotta love the "6 in 10" thing with people wanting more "diversity". Why the fuck does race always have to be an issue for people? "Oh a Japanese thing, it needs more Non-Japanese people!" Of course it's CR though so the whole thing is stupid.
Tropisch said:
Ah, gotta love the "6 in 10" thing with people wanting more "diversity". Why the fuck does race always have to be an issue for people? "Oh a Japanese thing, it needs more Non-Japanese people!" Of course it's CR though so the whole thing is stupid.

Gotta homogenize that Asian thing from being "Too Asian" for the predominant racial demographic for that sweet profit, despite actual concerns like living up to the nation's actual ethical standards (like freedom of thought and expression and being a land of multicultural understanding for one) and totally ignoring actual impactful and far reaching history of the medium from subcultures to peoples of different walks of life.

I even want to state the supremely obvious just to shitblast this entire topic, but that's a bit too unjustified.... (unless someone presses me that hard for me to want to really sneak it in and have it cripple everything at its most vulnerable)
Jun 14, 2:13 PM

Online
May 2014
380
Sure I'm down with that.
Honestly, anything that pushes away bigots from the things I spend time with is a win.
Nothing amazing ever happens here. Everything is ordinary.
Jun 14, 2:13 PM

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Jan 2008
3359
The racial diversity one is going to be harder. Instead what I want is better representation of characters of another race. I'll definitely be happy to see more older anime protagonists and for more female leads well just better ones. I want more of Balsa and Claire and Revy and Vivy and Momo characters. Not so much Maomao or Sailor Moon or Violet Evergarden types.
In regards lbgt I think there is more out there then people realise and it's slowly improving. Just needs to cut out the red flag types.
Jun 14, 2:20 PM

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Sep 2017
447
Reply to ToumaTachibana
Gen Z male fans are more right-wing or anti-left and we're the majority in the Anime fandom so I have no idea of what you're talking about.
@ToumaTachibana is this true??? from what iv seen over the recent years from zoomers is that they are feminized snowflake weakling pussies & progressive Kamala Harris boot-lickers

and their taste in anime can reflect that
Jun 14, 2:26 PM
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Jan 2025
631
Reply to pigdestroyer
Sure I'm down with that.
Honestly, anything that pushes away bigots from the things I spend time with is a win.
@pigdestroyer I hate to break it to you, but if you want some localizer company ran entirely by white guys out in Texas and nary a single creative bone in their body deciding what an entire Japanese originated East Asian form of artistic expression is to do at their whims merely by words and subterfuge, go right ahead. It's not like they're trying to make an entire country and its industry bend at the knee for exaggerated corporate information used to manipulate the economy because of money. They're surely doing it for the progressiveness and openmindedness of race, gender, and representation. I'm also very sure that years of racial stigmas brought on by colonialism and "us versus them" othering of those of East Asian descent will totally be undone by this. I'm also very sure that at the very bottom of this, isn't a form of cultural appropriation by complete lack of trying and racism brought on by complacent nationalistic selfish entitlement horseshit.

(congratulations, you made me say the magic words)
HokutoMumyoZanJun 14, 2:33 PM
Jun 14, 2:27 PM

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Oct 2017
4915
Reply to WaterMage
BilboBaggins365 said:
why does it matter

Right back at you why does it matter I am not white either I am closer to black than white. But I won't scream we need brown representation blah blah. It doesn't fucking matter. It's written by white japs for japs you gonna whine then whine. And in turn blackwash actual white characters. Nice hypocrisy...
BilboBaggins365 said:
How many LGBT characters do you see outside of BL/GL?

About equivalent ratio to number of LGBT people in Asian continent. There just isn't that many gay folks out there in other places except west(mainly Murican). And these is good supply of Yuri/Yaoi
BilboBaggins365 said:
Literally how does this interfere with escapism lol

People like youth more than than their boring adulthood.......
BilboBaggins365 said:
Yeah a 25 year old women is an old hag lol....Some of the best shows in this medium, feature older MCs. Most of the hottest women are not your boring moe characters that never age. Your loss.

Never said that I meant hag as hag like over 50. Grown up doens't mean 18-25/30 range. It more like 18-80.
Yeah people have their taste. Moe>>>
WaterMage said:
Right back at you why does it matter I am not white either I am closer to black than white. But I won't scream we need brown representation blah blah. It doesn't fucking matter. It's written by white japs for japs you gonna whine then whine. And in turn blackwash actual white characters. Nice hypocrisy...
Who said anything about need? It's about want, we can wants lots of things, without people melting down and thinking anime is ending. Also funny this is about anime being for Japan and Japan only however, the term jap is very much a slur in an English context lol.

WaterMage said:
About equivalent ratio to number of LGBT people in Asian continent. There just isn't that many gay folks out there in other places except west(mainly Murican). And these is good supply of Yuri/Yaoi
You have said data? Plus how is that data reliable? Way more people repress their sexuality due to a variety of reasons, and Asia is very socially conservative. I know I have done surveys where I answered straight when I wasn't. No one is saying, BL/GL need to be super mainstream, however, I do think the market is kinda underserved in terms of adaptions compared to how many manga are out there. That does show that you probably could see a few more successful works, than are out there.

WaterMage said:
People like youth more than than their boring adulthood.......
You have spoken to everyone? I think there are a lot of people who would say they enjoyed their 20s and 30s over their teens. It's variable. Your youth, especially for kids in Japan is also pretty boring lol. Everything is idealized, who is to say we can't idealize adulthood either? We do that often in the West. Anime does it too.

Personally, I don't mind teen MCs however, I am starting to feel done with school settings. Teen MCs actually tend to be more a factor in rom coms or SOL shows in contributing to some disinterest, unless they really nail that setting. Yeah I am getting older, maybe I should continue to care about anime less. Still would works like Planetes, Spice and Wolf, Mushishi or Barakamon be really bad for the industry?

WaterMage said:
ever said that I meant hag as hag like over 50. Grown up doens't mean 18-25/30 range.
Literally when people talk about this, it's largely young adults, wanting young adult characters and not teens. People in their 20s.

Also the medium could actually use more interesting age variety. Works like March Comes in Like a Lion, have shown with their side plots, how you could do a lot with an older MC. Showa Rakugo had a very compelling story, with an older MC.

Modern moe is hardly good compared to anime MILFs but you do you.

Swyzen said:
Adult characters in most cases must match their age. With schoolchildren or teenagers, it's easier to portray a romantic comedy, a slice of life with cute girls eating cakes, etc. Does it really need to be explained?
Most popular rom coms in the West feature young adults....how is it easier? It's all idealized anyway, if anything adult characters should have more freedom, depending on what you idealize them as compared to teens. So yeah explain lol. Adult characters, often don't match their ages in anime anyway, so that literally hasn't stopped anyone. It's not like most anime characters, portray teens realistically either, so I don't' get your point.

Lucifrost said:
This reads like, "If you exclude all the anime with good women, anime doesn't have good women."
....So basically what the OP argued, because they are equally generalizing Western fiction? If we only used great works to judge entire mediums, everything would look amazing. I am considering the aggregate, not the standout, and largely male characters fair better.

There are lots of well written female characters......anime still could do better. I am sorry that I think the anime industry can improve and isn't perfect.

deg said:
@traed isnt that's just the flaw of capitalism? and if there is more demand then obviously there will be more supply? i mean anime might be in another economic bubble right now and also Chinese anime is starting to become good like "to be hero x"
This is literally a feature in every economy lol. That is why you need a balance of power in society where people infight, and a decent adherence to labor laws. Sorry to tell you deg, most "Socialist/Communist" societies have had many cases of abusing workers too. Plus China succeeding doesn't really prove much, as they are basically a State Capitalist state at this point.

You would have to go back to unironic hunter gather societies to find economies that don't have significant economic exploitation driving them.
BilboBaggins365Jun 14, 2:43 PM
Jun 14, 2:43 PM
lagom
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BilboBaggins365 said:
This is literally a feature in every economy lol. That is why you need a balance of power in society where people infight, and a decent adherance to labor laws. Sorry to tell you deg, most "Socialist/Communist" societies have had many cases of abusing workers too.


look im not pure socialist or communist i believe that major economic systems today is about transitioning based on the automation technology level like ever heard the saying "fully automated luxury communism?" so thats why right now im in favor of accelerationism of capitalism with some universal basic income to soften its disrupted impact but once automation goes 50% or more then the economy will change to full socialism and when automation levels hit 90-99% then thats like fully automated luxury communism already

im more of a futurist than a pure socialist or communist like i said again
Jun 14, 2:44 PM

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Reply to HokutoMumyoZan
@pigdestroyer I hate to break it to you, but if you want some localizer company ran entirely by white guys out in Texas and nary a single creative bone in their body deciding what an entire Japanese originated East Asian form of artistic expression is to do at their whims merely by words and subterfuge, go right ahead. It's not like they're trying to make an entire country and its industry bend at the knee for exaggerated corporate information used to manipulate the economy because of money. They're surely doing it for the progressiveness and openmindedness of race, gender, and representation. I'm also very sure that years of racial stigmas brought on by colonialism and "us versus them" othering of those of East Asian descent will totally be undone by this. I'm also very sure that at the very bottom of this, isn't a form of cultural appropriation by complete lack of trying and racism brought on by complacent nationalistic selfish entitlement horseshit.

(congratulations, you made me say the magic words)
@HokutoMumyoZan what kind of nonsense are you going on about? People like you make me want to put my head in the freezer at night
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Jun 14, 2:45 PM

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Reply to deg
BilboBaggins365 said:
This is literally a feature in every economy lol. That is why you need a balance of power in society where people infight, and a decent adherance to labor laws. Sorry to tell you deg, most "Socialist/Communist" societies have had many cases of abusing workers too.


look im not pure socialist or communist i believe that major economic systems today is about transitioning based on the automation technology level like ever heard the saying "fully automated luxury communism?" so thats why right now im in favor of accelerationism of capitalism with some universal basic income to soften its disrupted impact but once automation goes 50% or more then the economy will change to full socialism and when automation levels hit 90-99% then thats like fully automated luxury communism already

im more of a futurist than a pure socialist or communist like i said again
@deg That's pure utopian, and unlikely to happen in our life times, and if we can weather all the horrible shit approaching us in the next few decades.
Jun 14, 2:47 PM
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Reply to BilboBaggins365
@deg That's pure utopian, and unlikely to happen in our life times, and if we can weather all the horrible shit approaching us in the next few decades.
@BilboBaggins365 well full automation is a double edge sword but i like to side with the positive obviously the dark side is dystopia like cyberpunk or even skynet or ultron roboapocalypse

and yes i do not expect this to happen in our lifetime too especially me getting older but automation level reaching at least 40-50% is doable
Jun 14, 2:49 PM

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I am all down for more female protags & especially adult characters but also more mature story-telling,it depends what goes where really.

As for this bait article

The research was conducted across seven key markets, including the U.S., U.K., India, Germany, France, Brazil, and Mexico, in March 2025.

The study surveyed 29,000 general entertainment consumers between the ages of 13 and 54, a group that included 3,500 anime fans who watch content at least once per month.

29K ppl out of which 3.5K watch at least once a month so Solo Leveling,Frieren and that's it for 90% of them W O W bet you those are CR & Netflix subs really scraping the bottom here aren't we ? Especially with CR,NF used to make some good things up till 2022 and maybe they might start again idk seems like western cinema realized that being woke means going broke.
Can I Still Go To Heaven If I Kill Myself?
Jun 14, 2:55 PM
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@HokutoMumyoZan what kind of nonsense are you going on about? People like you make me want to put my head in the freezer at night
@pigdestroyer You aren't as openminded and accepting as I thought you were.... nor one to actually fight for your fellow man.
Jun 14, 3:37 PM

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Reply to Deathko
@ToumaTachibana Maybe Gen Z males are too busy brainwashing themselves with Joe Rogan's shitty podcast to actually watch anime? Maybe it's not all about what males want?
@Deathko This right here lol. I just love seeing how quickly some of these guys feel "threatened" just because there's a bit of a growing female demographic. It's not as if stuff that's more attuned to their tastes is gonna disappear overnight...
Jun 14, 3:54 PM

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Reply to Deathko
@Briekimchi Do you really believe Japan, 120 millions inhabitants, is a bigger market than the rest of the world? Genuinely curious.
@Deathko Well, Crunchyroll's own most recent data placed Japan's anime consumption at about 50% of the total, meaning that currentlyevery other market combined only make up half. You could make an argument that there's a huge potential market out there to be attained, but I'm not personally seeing it, and I don't think it was obviously apparent to actually make an actual difference in the anime/manga creation process.
Jun 14, 3:56 PM

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Male or female teen or adult or a kid mc dosen't matter as long is well written and good anime dosen't matter at all.
Jun 14, 4:11 PM

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Reply to Deathko
@ToumaTachibana Maybe Gen Z males are too busy brainwashing themselves with Joe Rogan's shitty podcast to actually watch anime? Maybe it's not all about what males want?
@Deathko U mean the Joe Rogan who was your classic liberal leftist whos family background are all liberal democrats for years until the the libterds went full retard lunatic and pushed people like Joe Rogan to the other side bc of their radical extremism dei nonsense??
Jun 14, 4:21 PM

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Anime is one of the few places where diversity can be done without it feeling forced, yuri and yaoi have been part of the medium for decades its part of anime identity. All those people in that "study" got into anime despite anime having 99% ethnically Japanese characters. I'm not saying you cant have ethnically diverse characters as leads but if it done in a forceful way then that's not a good thing. I also don't think we should change aspects of anime identity to fit the desires or whims of people who probably just got into anime recently and probably wont be around for the long haul. Anime has tons of female MCs/characters in anime so I'm not sure why we would need more. I'm much more interested in representation of ideas rather than some surface level thing like their race or their sexuality unless its part of the story/their character ark. I guess my main point of my post is that i don't want to sacrifice character writing for something of lesser value like a characters race/sexuality which is a big problem in the west. Just as an example tons of black men connect with DBZ characters despite looking nothing like them. Lastly, in my opinion we should be pushing for better writing in anime and that should be our focus in my opinion.
Jun 14, 4:26 PM

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Anime always had these strong female characters, same applies with anime without fanservice and with an adult cast. Manga also always had all of that (even more so, given that there is more manga than anime). I smell something more fishy going on behind these stats and if they really are real, they should be ignored anyway. I doubt anyone, aside from a loud vocal minority of people are really seriously asking for those things listed on the post as something urgently needed and for odd reasons
Jun 14, 4:58 PM

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When people say Anime is right-wing or conservative, leans conservative or apolitical, they are not inventing things. Japan itself is a conservative/"I don't care" society, I don't care if someone say its not the same as conservatism in the West, its still mostly similar. A right-wing/conservative media is not the same as being anti-women, anti-LGBT or white supremacist. And something being apolitical don't mean they are right-wing/left-wing. "All art is political" is just insane.

Over my life, I've found a lot of racist, sexist (towards both sexes), anti-LGBT from both sides of political spectrum. None is safe, none is a saint, no matter if they claim they are not doing it, what it only matters are their actions.

These "global" Anime "fans" are tourists, they either don't watch Anime since A LOT of Anime already has a lot of strong female leads AND/OR they just want men characters with wigs like we're seen in modern Western Animation which it made it a dead media by this point since its unpopular. Anime is neither pro/anti-LGBT. Anime is one of the few places where diversity can be done without it feeling forced. No one is against diversity in the first place, people are against forced diversity considering forced diversity is sexist and racist, we just want a good story/characters without caring about the character race/sexual orientation every time, these are not characters, they are just walking propaganda. We've seen a lot in Western media already, we won't let them do the same with Anime. We already know how it affected gaming, we're not going to do the same mistake.

We're going to gatekeep anyone (from any political spectrum) if they harm Anime by supporting censorship and/or anti-Japanese sentiment. They are not welcome here. We only welcome people who just want to enjoy Anime and let others and the medium itself in peace.

If you're a true Anime fan, you must put Anime over your political beliefs, if you can't do such thing, Anime isn't for you.
ToumaTachibanaJun 14, 5:06 PM
BANZAI NIPPON. Nippon is the Land of freedom. Nippon is the Land of Peace. Nippon is the Land of Justice and Prosperity.

In Nippon, we trust.

We love Nippon, we love Anime. Anime love us, Nippon love us. 日本
Jun 14, 5:23 PM

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BilboBaggins365 said:
How many LGBT characters do you see outside of BL/GL? How many of those shows do you even get in the first place? It's not very common, and you do have a wealth of works to adapt. I say this as someone who largely doesn't care about BL/GL outside of the hentai scene (which also gets literally almost nothing).

The Yakuza's Guide to Babysitting there is a character that is clearly a gay friend of the main character. Skip and Loafer there clearly was a trans woman in it. While it was BL bait My New Boss is Goofy had an openly bisexual male character, the other characters only act gay for eachother but they even joked in the show they are straight. Dekiru Neko wa Kyou mo Yuuutsu is just a slice of life and had an unexpected crush from a bisexual girl. Paradox Live had a trans femme character. In Tomo-chan is a Girl it had girls crushing on her. In Kinokoinu there is a guy who has a crush on the main male character. This season Kowloon Generic Romance has various different queerness in it. If you arent just being disingenuous you either can't read obvious cues without characters announcing "im gay" or "im a trans woman/man" or aren't watching enough variety of anime. Apparently Japanese people dont go around announcing to everyone using labels they are gay or trans and when someone does they think it's weird, so it would be out of place for characters to act like current year Westerners going on and on about how gay or trans they are.

Swyzen said:
The fact is that since anime became popular, it has become one of the ways politicians influence society. This is a completely natural process, including globalization. The propaganda of medical organizations and leftist politicians, hidden behind the "free" choice of an LGBT person, the gradual decline in the birth rate due to the deliberate destruction of the institution of the family, and the agenda of Western countries are already trying to influence such an original and unique product as Japanese animation. But in general, the Japanese stick to their position, unlike the morally decaying Western community, and I hope that anime will not change much in the future.

Nope, everything is just a distraction including what you believe. Birth rate decline is not in any way a bad thing, in fact population is still increasing even when a country has a birth rate decline. The rates tend to decline because of the high cost of living and having a kid and from generally not being under stress that their kid might die any day none of that garbage you made up. Just look at South Korea they have the lowest maternity rate on the planet and they are extremely family based and hung up on Neo Confucianism to point a gender war broke out there. There even has recently been a study suggestion there may be billions more people on the planet than previously thought because they underestimated people in rural areas, so the world has potentially like 10.5 billion people already.


Lucifrost said:
This reads like, "If you exclude all the anime with good women, anime doesn't have good women."

^ this

I am worried at least some people in the poll are somehow incapable of recognizing strength if it isn't some aggressive and extremely proactive version of it.

Plus the poll ha sno indication of what qualifies them to be an "anime fan". A good number are probably completely casual and have only seen Kimetsu no Yaiba or My Hero Academia or something else but not really watch much overall and thus have no idea what they are talking about.

Nothing good comes from forcing certain audience demands into fruition unless they arent anything that has impact on story and aesthetics and especially not if it is some people who dont actually like anime just happen to like a few things and dont really engage in the community.


Lucifrost said:
Capitalism dictates that supply will be made to match demand. traed is saying that current supply is exceeding demand.

That is part of it. There is more anime than anyone can watch and a lot goes unnoticed or easily forgotten. So it isn't just about demand but also impact and quality issues. Throwing a bunch of similar things out there at once is just a terrible idea in terms of business and bad for artistic value not giving more freedom try and focus on good storytelling and animation that can build a long lasting fan base


Archean-Return said:
Makes sense that the National Research Corporation would report such data. Their major shareholders include BlackRock Advisors LLC, Vanguard Fiduciary Trust Co and Eaton Vance Managemen (a donor to Chatham House). Though, regarding the ever-impressionable youth of the USA—the foremost testing site for social engineering in the west—said data might not be entirely inaccurate.

It is poignant though, because Japan has paid considerable investment to the apparent whims of the "global audience" (i.e., the American market) in recent years, however fickle they may be. Recent seasonal anime have already become much more brazen in displaying flagrant social commentary through a predominantly politically correct lens, without the usual degree of interpretive abstraction of sociopolitics that anime has historically been praised for.

Fully expect anime's fundamental appeal to be comprehensively buried within the next two decades, once its industry practices have been fully assimilated into the same globohomo zeitgeist of standards that have so thoroughly corroded the Anglosphere.

Only one really doing that which stands out is Lazarus. Of course Japanese people are prone to care about the environment and climate change with their culture and being an island nation with extreme weather so they face it but the narrative feels so flawed in how it is portrayed. I am not sure if this is intentional or just bad influence from current Western media.
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Jun 14, 5:27 PM
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Reply to ToumaTachibana
When people say Anime is right-wing or conservative, leans conservative or apolitical, they are not inventing things. Japan itself is a conservative/"I don't care" society, I don't care if someone say its not the same as conservatism in the West, its still mostly similar. A right-wing/conservative media is not the same as being anti-women, anti-LGBT or white supremacist. And something being apolitical don't mean they are right-wing/left-wing. "All art is political" is just insane.

Over my life, I've found a lot of racist, sexist (towards both sexes), anti-LGBT from both sides of political spectrum. None is safe, none is a saint, no matter if they claim they are not doing it, what it only matters are their actions.

These "global" Anime "fans" are tourists, they either don't watch Anime since A LOT of Anime already has a lot of strong female leads AND/OR they just want men characters with wigs like we're seen in modern Western Animation which it made it a dead media by this point since its unpopular. Anime is neither pro/anti-LGBT. Anime is one of the few places where diversity can be done without it feeling forced. No one is against diversity in the first place, people are against forced diversity considering forced diversity is sexist and racist, we just want a good story/characters without caring about the character race/sexual orientation every time, these are not characters, they are just walking propaganda. We've seen a lot in Western media already, we won't let them do the same with Anime. We already know how it affected gaming, we're not going to do the same mistake.

We're going to gatekeep anyone (from any political spectrum) if they harm Anime by supporting censorship and/or anti-Japanese sentiment. They are not welcome here. We only welcome people who just want to enjoy Anime and let others and the medium itself in peace.

If you're a true Anime fan, you must put Anime over your political beliefs, if you can't do such thing, Anime isn't for you.
@ToumaTachibana This is how I feel, people are too focused on things that aren't anime, I care about anime.
Jun 14, 5:30 PM
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Mfs say shit like this and then only watch popular shonen.
Jun 14, 5:48 PM
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Reply to aweebwhoexists
@Deathko This right here lol. I just love seeing how quickly some of these guys feel "threatened" just because there's a bit of a growing female demographic. It's not as if stuff that's more attuned to their tastes is gonna disappear overnight...
@aweebwhoexists Yeah, no, keep your astroturfing mind checkers out of this, please. Especially when you guys have problems at home you aren't taking care of. Anime has always had female orientated content, and judging from you, before you were born.
Jun 14, 6:18 PM
Nostalgia Rules!

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11910
God bless women is all I can say, they're helping us fight the good fight for more eye candy. At least I hope that's what it turns out to be in the long run. 🤔
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