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Producer of Noitamina Apologizes For Poor Rating of Saraiya Goyou

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#1
Apr 16, 2010 5:55 AM

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Yamamoto Koji, the producer of Noitamina, apologized to the staff for the low rating of Saraiya Goyou in his twitter. According to his post, the rating of the episode 1 was 1.5%, which was considerably low compared to other Noitamina series (eg. Nodame Cantabile Finale: 3.9%, Tokyo Magnitude 8.0: 5.8%, Higashi no Eden: 4.8%, Moyashimon: 5.2%).

Generally, rating of an anime program aired after midnight doesn't matter to its producer since the business model mostly relies on the DVD sales. However, keeping high rating is crucial for Noitamina to maintain the timeslot because they aim to attract the general viewers, who rarely purchase anime DVDs

Sources: Yamamoto's tweet, Mainichi, Web Anime Style
related topic: Noitamina Suffers From the Discrepancy between Rating and DVD Sales
Modified by dtshyk, Apr 16, 2010 6:04 AM
 
#2
Apr 16, 2010 6:09 AM

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This is sad...
 
#3
Apr 16, 2010 6:12 AM

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I wonder why it got so low ratings all of a sudden. Did they suddenly stop advertising the timeslot? Did people not think the first episode aired until next week when that other Noitamina show also airs?
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#4
Apr 16, 2010 6:14 AM

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5camp said:
I wonder why it got so low ratings all of a sudden. Did they suddenly stop advertising the timeslot? Did people not think the first episode aired until next week when that other Noitamina show also airs?

I don't know the reason but they aired a live program before the episode 1 for the advertisement.

People are saying the live program did have an adverse effect because it was ill-organized and dull. Yamamoto mentioned the live program and said "I'm also 100% responsible for the program. I express my apology and gratitude to the staff and the cast."
Modified by dtshyk, Apr 16, 2010 6:40 AM
 
#5
Apr 16, 2010 6:29 AM

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Possible explanations pulled out of my behind:
Too out there for Noitamina.
Doesn't interest female viewers, apparently it's a seinen about Samurai.
Doesn't look too interesting imho, looks like it's too intellectual and not very fun.

Those three reasons are all kind of related but...
 
#6
Apr 16, 2010 6:53 AM
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kuroshiroi said:
looks like it's too intellectual and not very fun.

kuroshiroi said:
Doesn't interest female viewers

kuroshiroi said:
reasons are all kind of related


What are you saying here?

In any case, I'm surprised that Moyashimon got higher ratings than something like Higashi no Eden, but I suspect the audience that watches that time slot would have liked a zany college humour anime rather than a series about political intrigue.
 
#7
Apr 16, 2010 7:10 AM

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kuroshiroi said:
Possible explanations pulled out of my behind:
Too out there for Noitamina.
Doesn't interest female viewers, apparently it's a seinen about Samurai.
Doesn't look too interesting imho, looks like it's too intellectual and not very fun.

Those three reasons are all kind of related but...

Just watched the first episode, and yeah, it wasn't very fun... but it isn't really intellectual too, so... don't know what score to give. And from the next episode's preview, it looks like a samurai slice-of-life.
 
#8
Apr 16, 2010 7:18 AM

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@tehnominator: I just don't get the demographic for this show. As stated before, Noitamina is aimed at a young female audience and they decide to animate a seinen samurai show about politics? Not a lot of people like intellectual shows (even though this supposedly isn't) and boring shows are boring.

Bottomline, where's the "traditional" female appeal here or simply any appeal?

On the other hand, the manga's author apparently does josei and yaoi too, so go figure.
 
#9
Apr 16, 2010 7:20 AM

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kuroshiroi said:

Doesn't interest female viewers, apparently it's a seinen about Samurai.

This is Ono Natsume--she is beloved by your average female fan (in Japan, she's much more well known than here). And her slice of life works are very popular in manga form as well. She writes for multiple demographics (or isn't as concerned with your normal demographic conventions, like she writes Manga Erotics F manga). I haven't watched this yet (don't think anyone has subbed it), so I can't judge the anime adaptation directly.. I'll probably watch raw and see for myself then. If it's a decent adaptation from the manga, this is a sad day..
 
Apr 16, 2010 7:42 AM

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shinkeikaku said:
I haven't watched this yet (don't think anyone has subbed it),
It has been 'subbed' like, just now?
.avi or .mkv.
 
Apr 16, 2010 7:46 AM

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vault2049 said:
It has been 'subbed' like, just now?
.avi or .mkv.

Thanks, I don't really follow anime anymore. But Ono Natsume is bringing me back.. not sure if her work will translate well. I'll see later. :-p
 
Apr 16, 2010 7:47 AM

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Man this sucks :(

Well, seinen or not, I thought the interaction between the ronin & kidnapper was suppose to be the appeal of the show (whether you see the ambiguous sub-text or not)
Or maybe that was just me.

And shoot, I always thought Eden of the East was seinen for some reason.
Well, more like it was a mix of seinen/josei to me.

Maybe HoFL will do better by the second episode around...
 
Apr 16, 2010 7:52 AM

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shinkeikaku said:
kuroshiroi said:
Doesn't interest female viewers, apparently it's a seinen about Samurai.
This is Ono Natsume--she is beloved by your average female fan (in Japan, she's much more well known than here). And her slice of life works are very popular in manga form as well. She writes for multiple demographics (or isn't as concerned with your normal demographic conventions, like she writes Manga Erotics F manga). I haven't watched this yet (don't think anyone has subbed it), so I can't judge the anime adaptation directly.. I'll probably watch raw and see for myself then. If it's a decent adaptation from the manga, this is a sad day..
Well, I watched it and if I had to genre describe it I'd say it's a seinen with yaoi undertones, lol. The author is definitely somewhat of a genre beast, as you already explained to me before.

This first episode was definitely interesting and less intellectual than it first seemed but it still lacks superficial appeal and is definitely not in the same vein as the other Noitamina shows that I've seen. Hopefully the ratings will pick up and we'll get even more alternative entertainment in the future.

Anyway, since you're American, just go Funi, those are the same subs anyway, just better video quality on the torrent http://www4.funimation.com/video/?page=show&b=307
 
Apr 16, 2010 7:54 AM

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Jeez, this sucks :/
 
Apr 16, 2010 7:57 AM

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kuroshiroi said:
@tehnominator: I just don't get the demographic for this show. As stated before, Noitamina is aimed at a young female audience and they decide to animate a seinen samurai show about politics? Not a lot of people like intellectual shows (even though this supposedly isn't) and boring shows are boring.

Bottomline, where's the "traditional" female appeal here or simply any appeal?

On the other hand, the manga's author apparently does josei and yaoi too, so go figure.
The answer to fix that problem was a simple one. Make the characters look like the ones in Hakuouki. Problem solved.

But as they decided to be faithful to the manga's unconventional character designs (better from an artistic/faithfulness perspective, worse from ratings/sales one), they paid for it with low ratings.

Hopefully Maasaki Yuasa can deliver the zany college humour (and ratings as a result) with Yojouhan Shinwa Taikei.
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Apr 16, 2010 7:59 AM

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Bunny-kins said:
Man this sucks :(

Well, seinen or not, I thought the interaction between the ronin & kidnapper was suppose to be the appeal of the show (whether you see the ambiguous sub-text or not)
Or maybe that was just me.

Nah, you're right--that's one of the biggest appeals. Being slice of life, character interaction is tops and those two characters are main ones.
kuroshiroi said:
Anyway, since you're American, just go Funi, those are the same subs anyway, just better video quality on the torrent http://www4.funimation.com/video/?page=show&b=307

Ah, sweet. Didn't realize they were doing this. Thanks. And I propose that from now on, you need to work in the word "bottom" into all your posts like the first one here with all those "bottom" pics you have. :3
 
Apr 16, 2010 8:06 AM

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shinkeikaku said:
And I propose that from now on, you need to work in the word "bottom" into all your posts like the first one here with all those "bottom" pics you have. :3
Or what, you'll spank my bottom?

Not bad for a first try, eh?

@flygon250: You're probably right, more appealing character designs would've probably helped a lot. I don't know what those designs would look like though.
Modified by kuroshiroi, Apr 16, 2010 8:09 AM
 
Apr 16, 2010 8:11 AM

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kuroshiroi said:
shinkeikaku said:
And I propose that from now on, you need to work in the word "bottom" into all your posts like the first one here with all those "bottom" pics you have. :3
Or what, you'll spank my bottom?

Not bad for a first try, eh?

Good. If it looks like one of those, sure. XD

I suspect her style for this work isn't translating into anime as well as Ristorante Paradiso, which wasn't as visually driven.. I'll check it out later.
 
Apr 16, 2010 8:12 AM

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everybody is waiting for kanokon or k-on, when a new style show appeard..people dont mind it..and it hot low ratings....is sad

 
Apr 16, 2010 8:12 AM

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tehnominator said:
In any case, I'm surprised that Moyashimon got higher ratings than something like Higashi no Eden, but I suspect the audience that watches that time slot would have liked a zany college humour anime rather than a series about political intrigue.

Nothing surprising here, between a show that's based on an extremely popular award-winning manga and a show based on an original story that nobody ever heard before which one will most likely get higher ratings? On the other hand, Tokyo Magnitude ratings come as a surprise in this case...well maybe it's because people were hyped about it cause it dealt with a situation that's more or less actual for them. But it's still an exception.
 
Apr 16, 2010 8:18 AM

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Well, it might improve then we'll have a drink and say 'good job!.' Bottoms up!
 
Apr 16, 2010 8:38 AM

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seishi-sama said:
Nothing surprising here, between a show that's based on an extremely popular award-winning manga and a show based on an original story that nobody ever heard before outside Japan

Fixed. It's not near the level of Moyashimon, but it's not some unheard-of work or author.
 
Apr 16, 2010 8:48 AM

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sad indeed
 
Apr 16, 2010 8:57 AM

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shinkeikaku said:
seishi-sama said:
Nothing surprising here, between a show that's based on an extremely popular award-winning manga and a show based on an original story that nobody ever heard before outside Japan

Fixed. It's not near the level of Moyashimon, but it's not some unheard-of work or author.

Eh, we're not talking about Saraiya Goyou here. It's about Higashi no Eden, which is an original anime not based on a manga or anything else..
 
Apr 16, 2010 9:02 AM

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Apr 16, 2010 9:31 AM

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The series looks awesome, I'm gonna check it out tonight.
 
Apr 16, 2010 9:49 AM

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The poor rating hardly came off as a surprise to me when I read it on 2ch earlier, but the apology definitely does.

The result was IMO far from unpredictable - the decision of showing the live show pushing Saraiya Goyou 15 minutes later was fairly stupid. Leaving aside the fact that it probably was boring (I haven't seen it myself), noitaminA ratings depend on the time of broadcast much more than shows with otaku appeal. The delay also made Saraiya Goyou go up against Oofuri (showing from 1:40 to 2:10 am), which has a fairly huge fanbase and scored 2.9% last night. TBS has Fuji TV completely beat on this one.

The real deal starts next week once Yojouhan Shinwa Taikei starts. But once again Yamamoto also should've worked on launching the two shows on the same day, it'd have made for a stronger impression.
 
Apr 16, 2010 9:51 AM

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More like "Japanese viewers apologize for having no taste", amirite? Just kidding ;).

Anyway, everything that puts NoitaminA in danger makes me a sad panda. If the target demographic it's not responding after the good (?) rating of previous series, it's not the demographic nor the show's fault. Yamamoto did it wrong with that live show.
 
Apr 16, 2010 10:14 AM
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seishi-sama said:
tehnominator said:
In any case, I'm surprised that Moyashimon got higher ratings than something like Higashi no Eden, but I suspect the audience that watches that time slot would have liked a zany college humour anime rather than a series about political intrigue.

Nothing surprising here, between a show that's based on an extremely popular award-winning manga and a show based on an original story that nobody ever heard before which one will most likely get higher ratings? On the other hand, Tokyo Magnitude ratings come as a surprise in this case...well maybe it's because people were hyped about it cause it dealt with a situation that's more or less actual for them. But it's still an exception.


You're definitely right, Moyashimon's success comes just after its award as best manga of the year and it sells very well in Japan, so no surprise there. And you're probably right on Tokyo Magnitude 8.0 too, Japanese mainstream audience just loves disaster movies and series, even more when it has a lot of drama involving children, so no wonder.

And Hell, 4.8% is a HUGE score for an anime in Japan, Naruto barely gets these kinds of ratings, so we can say that Higashi no Eden had great ratings when it was brodcasted last year. It's just that Noitamina is used to get the highest ratings out of all the anime-slots in Japan, that's why the 1.5% is such a dissapointment to them now.

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Apr 16, 2010 10:39 AM

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well i saw the first ep i thought it seemed quite nice, i hope the bad starting reputation that it seems to have been given gets forgetton about beucase the show looks like it will be good.



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Apr 16, 2010 12:19 PM

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Low ratings =/= bad reputation. Although it had low ratings I don't see any major rants. Also, as a person who watch anime due to its expressive medium, I really dig these character designs.
 
Apr 16, 2010 12:24 PM

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It got poor ratings because anime fans have shitty taste.
They'd rather watch a show about a bunch of moe moe girls with no depth than anything actually interesting. Sucks that it's not doing well though.
 
Apr 16, 2010 12:54 PM
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sayami said:
This is sad...
 
Apr 16, 2010 1:27 PM
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I always thought Moyashimon was popular because of the pervy but logical humour, the hot girls and the
 
Apr 16, 2010 1:39 PM

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So from piecing together these forum responses, this was a marketable title that the producer fucked up the airing time. Huh, I guess that explains why he's apologising
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Apr 16, 2010 1:47 PM

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Saraiya Goyou had a fantastic first episode.

Ono Natsume is amazing, I love her style.

You people don't even know what you're talking about.:<

also, Higashi no eden was a real fuck up. The "ending"... :|

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Apr 16, 2010 1:53 PM

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tehnominator said:
I always thought Moyashimon was popular because of the pervy but logical humour, the hot girls and the


I don't know.

The
were awesome, but I enjoyed Moyashimon for its depiction of universitary life. You may say "WTF LOL NO" but I found it to be quite realistic. I'm dead serious on this.
 
Apr 16, 2010 2:28 PM

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I can't see how Moyashimon was meant for the younger female audience.
Modified by viral_hun, Apr 16, 2010 2:35 PM
 
Apr 16, 2010 2:39 PM

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viral_hun said:
I can't see how Moyashimon was meant for the younger female audience.


By younger I do not think they mean 12 year old.

I watched moyashimon when I was 16 years old, and finished it probably a week before my 17th birthday. I loved it so much, it is one of the best things I had seen.

now that I am older [a young woman? done 2 years of university?] I still love it and am buying the manga.

also, moyashimon does not have a direct demographic as much as something like naruto does.

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Apr 16, 2010 2:41 PM

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Sad.... 1st eps just great and relaxing, people just don't know good stuff...

well at least they can cover it with Funi money...
 
Apr 16, 2010 2:52 PM
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Vinzalf said:

I don't know.

The
were awesome, but I enjoyed Moyashimon for its depiction of universitary life. You may say "WTF LOL NO" but I found it to be quite realistic. I'm dead serious on this.


No, I agree. It was very normal and for that, it was quite unusual. There's no need to be dead serious. I think everyone enjoyed it for the fact that things like sexual exploits with the same gender, questioning your identity, finding a place to belong to and making new friends is a very realistic depiction of college life.

On an unrelated note, I just saw the first episode of Saraiya Goyou, and no wonder nobody watched it-- it was good.
 
Apr 16, 2010 7:50 PM

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He shouldn't have to apologize. Times are changing and people just don't watch TV like they used to, regardless of the country.
 
Apr 16, 2010 11:23 PM

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This was actually pretty good. Not terribly fond of the voice choice for the ronin, but I can deal.
 
Apr 17, 2010 12:10 AM

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ESSWHY said:
Saraiya Goyou had a fantastic first episode.

Ono Natsume is amazing, I love her style.


Agreed; The House of Five Leaves (Saraiya Goyou) surpassed my expectations. There was a certain subtlety and poignance in the writing that I really liked--even if the plot wasn't that unique.
I'm not too familiar with Ono Natsume's art style, but it seems quite interesting and fitting for this type of series.
Perhaps it's a bit too early to tell, but this might become a season favorite (along with Giant Killing and maybe Rainbow). I'm also looking forward to Yojo-han Shinwa Taikei.

I'm guessing that a lot of people didn't like The House of Five Leaves due to an underwhelming lack of action, which was probably one of the only reasons they even bothered to watch the show. There seemed to be no other action shows besides Senkou no Night Raid and Heroman--and even these weren't the typical action anime that action fans like or expect in the first place. (This situation reminds me of Natsume Yuujinchou, when everybody expected the next bleach or something. The first episode proved to be anything but that; instead, it was more of a cross, arguably, between xxxHolic and Aria. Only difference is that nearly everyone loved Natsume Yuujinchou.)
 
Apr 17, 2010 9:40 AM

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I don't understand why some of you guys are shocked it's getting bad ratings. It was a given. The art is disturbing (the men are ugly and the women are uglier), the pace is almost still, there is hardly any movement. There was never any doubt it would be a rating bomb. On AniDB, for example, it has 21 ratings. Of course, they are all high, but they are so very few. Any medium popular show had 30-50 ratings on day one.
 
Apr 17, 2010 9:37 PM

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Dude, AniDb is not the way to gauge an anime's success. Ratings of foreign viewers mean nothing to Japan.
 
Apr 17, 2010 11:23 PM
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DmonHiro said:
I don't understand why some of you guys are shocked it's getting bad ratings. It was a given. The art is disturbing (the men are ugly and the women are uglier), the pace is almost still, there is hardly any movement. There was never any doubt it would be a rating bomb. On AniDB, for example, it has 21 ratings. Of course, they are all high, but they are so very few. Any medium popular show had 30-50 ratings on day one.


It's a shocking wake-up call to Fuji because noitaminA enjoyed years of consistent (and growing) viewership season after season. They had a loyal following that would keep watching regardless of genre or content style.

Recently, they've been losing that following, and Saraiya Goyou is the biggest blow to date. Even as outsiders, it's of concern to us because noitaminA is among the few projects that can successfully market content outside the usual otaku or child-oriented templates. If Fuji pulls the plug, we lose the only consistent source of shows aimed at other demographics.
 
Apr 18, 2010 2:33 AM

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this is sad, the poor ratings might also be related to the animation style, i pretty sure there are enough people who won't watch this anime just because of the animation.
 
Apr 18, 2010 8:53 AM

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hellomotto73 said:
ESSWHY said:
Saraiya Goyou had a fantastic first episode.
Ono Natsume is amazing, I love her style.

Agreed; The House of Five Leaves (Saraiya Goyou) surpassed my expectations. There was a certain subtlety and poignance in the writing that I really liked--even if the plot wasn't that unique.
I'm not too familiar with Ono Natsume's art style, but it seems quite interesting and fitting for this type of series.
Perhaps it's a bit too early to tell, but this might become a season favorite (along with Giant Killing and maybe Rainbow). I'm also looking forward to Yojo-han Shinwa Taikei.
__________________________________________________________
Same here. I enjoyed the first episode immensely, and was happy it met my expectations. I do not pay attention to ratings since lots of what passes for anime fare these days, is unappealing to me. Being a fan of unusual animation as well as story, well, how could I pass this one up? And to say that folks are turned off by it because of the animation style? I found that comment laughable, at best...this unique art style belongs to one who is most popular in Japan...her mangas are hard to come by elsewhere, I understand, but her stories are refreshing and off the beaten path. Loved Ristorante Paradiso, btw.
"Producer of Noitamina Apologizes For Poor Rating of Saraiya Goyou"
Perhaps, this producer was asleep at the time it aired, perhaps, they tinkered with the programming, perhaps, the viewers just did not care. So what?
The series is out there, it will get subbed whether Funi is involved or not, and fans of this genre/series will keep watching...count me in!
And what was the saying I so believe to be true?
" A pretty face doth not a good anime make."
In this case, so TRUE...
Modified by TiaYae, Apr 18, 2010 8:58 AM
 
Apr 18, 2010 3:51 PM

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Because Japan is an epic fail. All the fail crap is over hyped, and the good stuff is shoved into nonexistence. This is just more reminder of what a fail the Japanese public is.
 
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