Forum Settings

YouTube asks the FTC to clarify how video creators should comply with COPPA ruling

Dec 9, 2019 2:30 PM
Joined: Jan 2009
Posts: 51269
YouTube is asking the U.S. Federal Trade Commission for further clarification and better guidance to help video creators understand how to comply with the FTC’s guidelines set forth as part of YouTube’s settlement with the regulator over its violations of children’s privacy laws. The FTC in September imposed a historic fine of $170 million for YouTube’s violations of COPPA (the U.S. Children’s Online Privacy Protection Act). It additionally required YouTube creators to now properly identify any child-directed content on the platform.

To comply with the ruling, YouTube created a system where creators could either label their entire channel as child-directed, or they could identify only certain videos as being directed at children, as needed. Videos that are considered child-directed content would then be prohibited from collecting personal data from viewers. This limited creators’ ability to leverage Google’s highly profitable behavioral advertising technology on videos kids were likely to watch.

As a result, YouTube creators have been in an uproar since the ruling, arguing that it’s too difficult to tell the difference between what’s child-directed content and what’s not. Several popular categories of YouTube videos — like gaming, toy reviews and family vlogging, for instance — fall under gray areas, where they’re watched by children and adults alike. But because the FTC’s ruling left creators held liable for any future violations, YouTube could only advise creators to consult a lawyer to help them work through the ruling’s impact on their own channels.

oh its not entirely the fault of Youtube or Advertisers this time around is the overgoverning of the government then
Dec 9, 2019 5:34 PM

Joined: Feb 2017
Posts: 2140
Now even the government is bullying the youtubers...sheesh.

We need a YouTube alternate quick.

Dec 9, 2019 5:44 PM

Joined: Nov 2008
Posts: 25508
It' still the fault of Youtube, they shouldn't have collected the data in the first place.

Dec 9, 2019 7:09 PM

Joined: Sep 2019
Posts: 88
You'd think you could win a lawsuit if you make a video on say Mardock Scramble and someone else labels it childfriendly and sues you, but what do i know about law.

I hope the youtubers can find a way to not get screwed too hard from this, they have a hard enough time from the media refusing to acknowledge them as a form of entertainment as it is
Dec 9, 2019 7:14 PM

Joined: Mar 2008
Posts: 32432
What happens if someone labels it as children directed but isn't just so they could give viewers feedom from data collection?
Dec 9, 2019 8:30 PM

Joined: Jun 2008
Posts: 22899
DEATH TO YouTubers!

Seriously tho....I just don't have enough sympathy for this shit.

I view Youtubers who do what they do for a living to have made a VERY WRONG decision in their lives and are not dealing with the consequences.
Dec 10, 2019 1:19 AM

Joined: Jul 2012
Posts: 3304
traed said:
What happens if someone labels it as children directed but isn't just so they could give viewers feedom from data collection?

The videos have a bunch of features disabled a few examples being comments are disabled by default, they can't be added or saved to playlists, they no longer show up on notifications such as those to subscribers, they also can't add things like channel branding, info cards or end screens.
They also take a revenue cut for ads on that video that has been estimated to be as much as 60-90% because functionally personalized ads just pay more by their nature.
Dec 10, 2019 8:59 PM

Joined: Nov 2019
Posts: 122
Hoppy said:
It' still the fault of Youtube, they shouldn't have collected the data in the first place.

You are 100% correct but that isn't gonna stop people reeeing about the FTC or government oversight. Google has an absolute grip on internet-dependent fools and queuing them up to white knight literal evil megacorps.

The FTC's overzealous blustering doesn't change that Google and YouTube did a big oopsie, and one that was literally years long. COPPA has been in effect for nearly two decades there's no excuse for noncompliance especially when it's such an easy fix with their resources.