thewiru said:I recently watched a Digibri video about all that Netflix/CR/AS/KissAnime stuff where he talks about wanting to help directly who made certain anime.
I went to the comment section and the first thing i saw is one random guy with a troll profile pic talking about ethical consumption (In his words, paying the labourers directly) being impossible in the capitalist system. And i just couldn't help but question myself "What does this even has to do with the anime industry?", since i assume some people don't know how it works, i will explain.
When certain anime is in it's "pre-production" there is something called "The production comitee", which is a bunch of guys paying for the production of certain anime, expecting profit in the future (For instance, it can be someone from an Action Figure company expecting that such anime will be able to provide a large material and a large market for Action Figures of itself).
That being done, you have a budget, but in most part, anime isn't about your budget but how you manange it. The thing is, once they've finished making an anime, then it is broadcasted and earns money through Blu-ray Discs, merchandising and etc, and here is where companies like Crunchyroll or Cartoon Network come in.
They will pay so they have the exibition/streaming rights for such anime, why? Because then people can buy licensed Blu-ray discs or merchandising in their respective countries, making, once more, profit for the companied who bought it.
So where does your monthly CR subscription comes in? Well, if they see that a certain anime is making a HUGE success, and CR is gaining more subscribers/views because of that, they will profit, which means they will license more anime and if that anime has a second season, they will probably also try to license it, but the thing is: You never "paid" for that anime. The exhibition rights were already paid from CR's money before you even watched it, so in the short run, your money doesn't go to the anime industry, it goes to Crunchyroll, CR's PREVIOUS money is what goes to the anime industry, you watching that licensed anime or not.
But the money i use to buy japanese Blu-ray discs goes to the people that make such anime, right? Well... it's a little bit more complicated than that.
Just like in CR, if an anime sells a lot, be it via Blu-ray discs, merchandising, streaming or helping sell it's source material, it just mean that the production company behind it will probably produce more anime and that anime has a bigger chance of having a season 2 (It's also more complicated than that, but let's keep this short).
But what about the animators? The directors? They have already been paid, that's why they made such anime, they traded their services for money.
"So even if such anime profitted lots they still earn the same, thats unfair!"
Well, that's a good point, but imagine the contrary: If such anime was a failure and couldn't even pay it's production costs, would it be fair if the people who made it earned less?
The thing is, if they stand out, they can renogatiate in future anime for a better payment, why do you think Robert Downey Junior bot paid so much in order to make the new Avengers movie? Because the producers think he is a core part of it and that many people will watch the movie because it has him in it. Same goes for the anime industry in the case of good directors and freelancers (People who will drawn for whoever pays the most).
TL;DR: No, buying Blu-ray Discs or subscribing to Crunchyroll doesn't help the industry in the short run, nor the people who did it directly, but it can help in the long run and indirectly.