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Cup Noodles Launches 'Hungry Days' Animated CM Series

#1
Jun 18, 10:30 PM
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On Monday, Nissin Foods' Cup Noodles brand launched an animated commercial message (CM) series for 2017 titled Hungry Days: Aoharu ka yo. The project, which follows the theme of "youth," was first teased on June 8 with a trailer narrated by Megumi Hayashibara.

The first installment of the series features the protagonist of Majo no Takkyuubin (Kiki's Delivery Service) as a 17-year-old high school witch, four years older than her appearance in the original film. Rock band BUMP OF CHICKEN performs the theme song "Kinen Satsuei" with vocalist and guitarist Motoo Fujiwara composing the song.

Synopsis
Kiki is a 17-year-old high school witch living in Yokohama. In that town, she lives peacefully with her black cat Jiji. She has faint feelings for her childhood friend Tombo who attends the same school as her. One day, by chance, she sees Tombo being confessed to by a junior, and she feels a tug in her heart. Will Kiki be able to deliver her feelings?

Cast
Kiki: Minami Hamabe (live-action Ano Hi Mita Hana no Namae wo Bokutachi wa Mada Shiranai.)
Tombo: Yuki Kaji (Boku no Hero Academia)

Staff
Director: Show Yanagisawa
Episode Director: Jun Soga (Kami nomi zo Shiru Sekai episode director)
Art Director: Yuusuke Takeda (Ghost in the Shell: Stand Alone Complex)
Character Design: Eisaku Kubonouchi (Makunouchi mangaka)
Key Animation, Animation Director: Yuuichi Takahashi (Sekiranun Graffiti)
Studio: Tatsunoko Production

30-second CM


Studio Ghibli produced the original 1989 fantasy film with Hayao Miyazaki as the producer, director, and writer. Majo no Takkyuubin is an adaptation of the Japanese novel of the same name written by Eiko Kadono and illustrated by Akiko Hayashi. The film is a winner of the Animage Anime Grand Prix Award.

Official site: http://www.cupnoodle.jp/hungrydays/majyotaku/

Source: Comic Natalie

Hungry Days: Aoharu ka yo. on MAL
Modified by tsubasalover, Jun 20, 8:46 PM
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#2
Jun 18, 10:36 PM
- Michi -

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Hmm... Interesting I guess. I'll try to keep an eye on this maybe? I'm not too sure.
 
#3
Jun 19, 12:27 AM

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Whoa, Kiki is brought to the present now!

"to the world you may be one person, but to one person you may be the world." -unknown
 
#4
Jun 19, 1:48 AM

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The male lead was totally strange! He should been used as a typical background! Good thing that this was one of cm stuff. Otherwise, its nice!
 
#5
Jun 19, 5:12 AM

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I saw this earlier today on Twitter. Nice to see Ghibli's characters redesigned and set in the present time. Looking forward to what the other CMs are going to be about.

Anime List ✼ Manga List ✼ 2017 AWC ✼ 2017 MRC ✼ credit^ 
 
#6
Jun 19, 6:15 AM
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looks pretty good. i will keep an eye on it
 
#7
Jun 19, 6:21 AM

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I don't get why they used Kiki in the first place. It also looks like a generic love story. Too bad.
 
#8
Jun 19, 6:49 AM

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that was really cool, I feel like I could watch an actual series of Kiki. The music reminds me of Your Lie in April for whatever reason.

The 30 second version is so much better than the 15 second one on their channel... it would really suck to see the 15 sec one first lol
 
#9
Jun 19, 1:34 PM

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The movie was my favorite childhood Miyazaki film, but I'm not interested in this thing...
眠れないのは君のせい
 
Jun 20, 11:33 AM

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Saw this on YouTube. It was trending.
"I want to become a steamed cheese roll"
 
Jul 14, 1:19 AM

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Ugh. Didn't like it at all. I love Kiki's delivery service, but this looks nothing like the original. Hope they won't succeed in making it into full series.
 
Sep 26, 4:33 PM
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Didn't bother looking if there was other threads about this since this came up first in google but..

https://www.animenewsnetwork.com/interest/2017-09-14/a-lovelorn-heidi-stars-in-cup-noodle-latest-hungry-days-anime-ad/.121363
Maybe the original post could be used to track the campaign? Well although evidently it'd be better if the mal page was cleaned up a bit but oh well.