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Reiji (レイジ(アリーア・フォン・レイジ・アスナ))A mysterious boy Sei Iori encounters in town. He's overbearing, selfish, quick to anger and lacking in manners. Thrust into the Gunpla Battle cockpit, he shows off incredible piloting skills on his first try.
And has mysterious story about himself being a prince in the another world, Arian Kingdom
Gundam Build Fighters has tons of memorable characters who are distinct and have fairly good development. Each of them gets their turn to shine throughout the action-packed series, which lends to how much fun the series is to watch from start to finish!