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June 5th, 2016
Giving sadness, humour, reflection and boobs , japanese animation is my whole adolescence. My evolution is quite visible with animes : at the beginning, I've begun with tons of ecchis (don't ask me why) to come to shows like Evangelion or Shinsekai Yori. So, with curiosity, I've asked myself how it is created, designed, produced. And my discoveries, surprising and sometines harsh facts about the media who enternain me so much

Why produce an anime ?

Silly question for some people, but it deserves some reflections : why adapt something to anime ? The answer is very simple in fact :

ANIME = COMMERCIAL

An animated adaptation has for goal to rocket sales, no matter if it's a manga, a light novel, a visual novel or a video game.
Added to that, the original product can be distingished from others works of the same genre. For example, how make difference between the hundreds of school life, romance-type Light Novel on the market ?
With an anime, Light novels' sales are better because the anime can be use as a free sample, inciting the watcher to buy the original product.
But, if it's only for promotional goals, a TV spot is enough. Nope, the editors is aware if they can make more money: after the airing, all animes assures incomes' sources besides the commercials' incomes because the most part of animes are aired late night.
Speaking of money, do you know how much cost an anime ? Between 100 000 $ and 300 000 $. You think it's a lot ? To compare

- An anime episode: 100 000 – 300 000 $
- A Simpsons' episode : 2 000 000 $
- A South Park's episode: 1 400 000 $

Who give life to anime ?

Since the anime's announce is published, a production committee is created. Appearing in openings under names like Project XXX or XXX Production Commitee, this committe is a group of enterprises who bring something for the anime production. Notice that any enterprise can enter into a commitee : like Mitsubishi who put some money in The Secret World of Arrietty . Unlike the popular belief, animation studios doesn't what they want to adapt. They are often only subcontractors who receiving orders from publishing houses, who giving a budget and specifications.

To see how it works, I'll take an example. Imagine I'm the writter of a a manga. Sales are consequent but my editors think they can be higher. The publishing house will call a production house, who reunites the funds and the production commitee. This commitee is composed of:
the publishing house,
the production house,
the animation studio,
the TV channel,
and a music production house
While the first meeting, they discuss about the commercial strategy of the show (number of episodes, target public, airing time, merchandising) and the team who will run the project. We call this momnet the Planning.

In this meeting, if the authors has requests, the commitee must take it in count. For instance, if I want famous voice actors, they cannot refuse.
But I have a lot of work to do so I cannot attend these meetings. So my editor will attend as my agent, assuring that everything is right with what I want.
This is a fictionnal example but it represents how commitees are created and the relationships between all the members.

Commitee's Example (real this time):
- Anime : Shingeki no Kyojin
- Production : Dentsu, Pony Canyon Enterprises
- Animation Studio: Wit Studio (Production I.G's fillal)
- Music : Pony Canyon
- Editor : Kodansha

Posted by xxxPhantom | Jun 5, 2016 12:42 PM | 0 comments
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