Cliched? Overbearing? Far too full of machismo? Has more plot holes than a colander?
I must be talking about Bleach.
The one thing that has always bugged me about most of the long running shounen anime is how creatively deficient they become over time. Bleach, like Naruto et al, is a prime example of the "anime-turned-cash-cow" phenomenon that seems to be occurring more and more these days, and this latest effort, Fade to Black: Kimi no Na wo Yobu (FtB: I Call Your Name), represents the series at it's worst.
Since this is a movie, I won't go into the details of the story proper as I
...
don't want to give anything away. That said, I would dearly love to know how and why Takahashi Natsuko, who wrote the screenplay for shows like "The Daughter of Twenty Faces" and "Moyashimon", and worked on the script for the first two seasons of "School Rumble", could ever claim that the screenplay for this movie was some sort of achievement? The plot, which any long term, reasonably intelligent, watcher of the series will know is more of a secondary consideration these days, actually had a lot of potential. But, like so many other things that Bleach has touched upon during it's long run, the more interesting things are never explored as there MUST be a scene where Ichigo comes flying in to save the day. People don't really watch shounen anime for it's cerebral nature, but there such a thing as going too far in the other direction.
Anyway, the plot is full of holes. Period. There isn't any real way to hide or disguise that fact, and frankly, the movie doesn't even try. Here's one example, and this one has bugged me for so long that I'm throwing this question out to everyone. Seireitei is supposed to be protected by a barrier of some sort (if I remember the whole rescue Rukia from certain death arc correctly - oh wait, that describes 70% of the episodes), so if that's the case, how the hell do the bad guys keep getting in? In particular, how does something like a hollow from Hueco Mundo get in to Seireitei? One would think that they'd guard against that in particular, especially after the whole Aizen thing.
The movie touches upon a number of themes, the typical shounen themes of friendship and never giving up are there, but the driver for the story is Rukia losingher memories of being a shinigami. One would think that this was simply a case of supernatural amnesia, but for some reason the cause is able to affect existence on a near unviersal scale. If that's the case, then the cause of Rukia's memory loss is potentially more powerful than Aizen, the Captain Commander of the Gotei 13 Yamamoto-Genryusai Shigekuni, all of the Bountos, the Vizard, the Arrancar, and just about everyone else in the world.
See what I mean about holes?
As it stands, the movie is actually better if you don't know anything about the series, which is unfortunate as I thought the whole point of things like this was to add to the whole instead of being a glorified advert for the series (congratulations marketing department, you win this round).
The art and animation is decent enough on the whole, however there's some glaringly obvious problems, one of which is the fact that the characters look angry or constipated for a lot of the movie (especially Ichigo, even when he's "happy" he scowls). The faces are sometimes unnaturally distorted when the character is feeling some deep emotion (grief, for example), something which is only exacerbated with close ups of the character in question. There's also a number of scenes that feature something I call "unnatural body position", which simply means that on occasion the characters will look "odd" in some manner (the most common one I've seen involves the shoulders - watch and you'll see for yourself).
Animation-wise the movie manages to at least attain some respectability. The characters do move quite well, and the various combat sequences are pretty decent, but Bleach fans will know that the series is capable of much better than can be seen in this movie.
Most people will be familiar with the voice actors, especially if they're regular viewers of the series. The cast do a decent job overall, but in the end this is still just another episode of Bleach so there is a distinct lack of passion in the characters, however this is mainly due to the scripting and screenplay rather than the cast's acting ability. Morita Masakzu (Ichigo), for example, has a problem in that his character is supposed to be almost perpetually angry at something, and lives with a huge chip on his shoulder. This may seem like an interesting character at first, but after playing the role for this long without any real development to Ichigo as a character, it's understandable how one would be "bored" by now.
Which leads me neatly on to the characters themselves. Oh look, the gang's all here (minus Chad, Orihime and Ishida - surprisingly). The problem with Bleach as a whole is that it never really looks at developing it's characters in any meaningful way, and this movie is no exception to that tried an tested (on morons), method. As a single movie it can get away with lacking anything in the way of real character development, even though there was a feeble attempt to highlight the "bond" between Ichigo and Rukia. As part of the greater series though, the lack of any real progression makes this seem more like just another episode of Bleach - it's just a bit longer than normal.
I will admit that as an action movie this isn't too bad. If the purpose of the movie is to "entertain" then it does just that - barely. One of the problems with Fade to Black is that it has a tendency to ramble at times, especially during the conversations (no one seems to have heard of getting to the point). There's also a distinct lack of urgency about the characters, almost as if they're trying a bit too hard. Since this is a movie I can forgive a lot more than I would have if this were a series episode, and it's only because of this that I didn't give Fade to Black a lower score.
On the whole though, this is not the best effort to come from the Bleach stable. Diamond Dust Rebellion was actually superior to this in many ways, so this is effectively a step down for the series. That doesn't mean it's not enjoyable, it's just that there's an almost juvenile feeling to the movie, almost as if it was designed to cater to wide-eyed 13 year old fanboys than the more hardened anime fan.
It's sad, but it seems like Bleach has finally run out of steam.
Alternative Titles
Synonyms: Fade to Black: Call Out Your Name
Japanese: 劇場版 BLEACH Fade to Black 君の名を呼ぶ
More titlesInformation
Type:
Movie
Episodes:
1
Status:
Finished Airing
Aired:
Dec 13, 2008
Producers:
None found, add some
Licensors:
VIZ Media
Studios:
Pierrot
Source:
Manga
Demographic:
Shounen
Duration:
1 hr. 34 min.
Rating:
PG-13 - Teens 13 or older
Statistics
Ranked:
#19872
2
based on the top anime page. Please note that 'Not yet aired' and 'R18+' titles are excluded.
Popularity:
#1068
Members:
245,892
Favorites:
535
Available AtResourcesStreaming Platforms | Reviews
Filtered Results: 24 / 24
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Your Feelings Categories Oct 4, 2009
Cliched? Overbearing? Far too full of machismo? Has more plot holes than a colander?
I must be talking about Bleach. The one thing that has always bugged me about most of the long running shounen anime is how creatively deficient they become over time. Bleach, like Naruto et al, is a prime example of the "anime-turned-cash-cow" phenomenon that seems to be occurring more and more these days, and this latest effort, Fade to Black: Kimi no Na wo Yobu (FtB: I Call Your Name), represents the series at it's worst. Since this is a movie, I won't go into the details of the story proper as I ... Oct 3, 2009
Diamond Dust Rebellion had to be one of the better movies, until now. The storyline is both interesting and enjoyable, reminding the viewer of the eventful days when Ichigo first stepped into soul society. The only down side for me is the lack of appearance of Ichigo with his hallow mask.
Oct 3, 2009
The story had similar elements from previous movies; in my opinion this worked in Fade to Black's favor.
The art was 10/10; fantastic all the way through. It was the pinnacle of the Bleach animation. The soundtrack was a little too techno for my taste, but it went well. The action sequence sound bytes could have been longer. Overall it was highly enjoyable. The characters are what make Bleach one of the best shonen animes ever made, and this movie everyone got to shine. I wish there was more of the supporting cast but there was enough to satisfy. The story ... Apr 3, 2015
Bleach movie 3: Fade to Black a.k.a Kimi no Na o Yubo, is nothing special but if you're a fan of the show as I am you'll probably enjoy yourself. Perhaps my expectations were a bit higher than they should've been for some reason...I thought it was going to be better than the movie 2 was but in reality they were about the same this time around being only a slight upgrade. Nevertheless I never found myself bored or uninterested and while the story was unsurprisingly pretty generic it was still a fun time. The plot, which I won't spoil was actually better this time
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Apr 28, 2010
the story actually revolves around rukia, 2 hollows in human form kidnap her so that they can be together. while that is happening the memories of rukia in all shinigamis starts to fade away, even ichigo's memories but luckily he remembered her. with no one on his side, ichigo is left to only one choice, fight seiretei and look for rukia alone. a really must-see anime movie. it didnt even make me blink an eye. :D
Sep 9, 2010
The movie is rather worthwhile to watch. So I'm going to try not to spoil for anyone so you guys can watch it for yourselves. First of all, the story was mediocre. It didn't really contain the BANG! movie watchers would want to have and even seemed unworthy of the long wait for the subs to come out.
However, I loved the art. As always, Tite Kubo is a great artist, although his story might not be great, looking at the characters is always cool. The sound was not especially good, and I wouldn't say it was too bad either. I'd give it a fair really, ... Dec 30, 2010
Well what can I say for this movie.This is the 3rd Bleach movie.In the start of the movie there is something strange hapening in the Seiretei , then when Rukia comes to help she is being stolen.After that everybody forgets about her , unles Kurosaki Ichigo and Kon.From then on Ichigo and Kon face all of the people in the Seiretei.But as everybody doesnt know about Rukia , even she loses her memory as well but only when she starts to be a shinigami.
Jan 10, 2010
I am kind of surprised other recurring Bleach characters were not shown in this film. Regardless, i enjoyed this movie. Though its a filler movie, its got some interesting bits of information on certain Bleach characters. This movie was also the most destructive as the soul society gets destroyed.
The movies plot was not the most original but tolerable. Art wise it remains the same as the other Bleach movie though new angles can be noticed if you pay attention to detail. The soundtrack is possibly the best compared to the other Bleach movies, of course thats my own personal opinion/taste. If you are a ... Mar 18, 2010
So Bleach, the good old Bleach, one of the most important Shonen series right now. Bleach Fade to Black is the third movie of the Bleach franchise being preceded by The Diamond Dust Rebellion and Memories of Nobody. First and before all, if you don't like the series then I doubt you will enjoy this movie.
Story: As a side story the story of this movie doesn't relate to the main story. By some odd reason Captain Mayuri is experimenting on something and somehow a white liquid appears and start freezing shinigamis. Meanwhile, Rukia Kuchiki who was in Soul Society at that time is impacted ... Sep 27, 2022
Bleach Movie 3 Fade to Black is a movie where almost every character get amnesia forgetting about Rukia Kuchiki and since Ichigo's powers are still connected to her also about the main character. Thankfully Ichigo Kurosaki and Kon, a plush lion, remembered her thanks to a letter and go to Soul Society to safe her. Due to a crisis happening in the world of the shinigami that leads to a lot of misunderstandings with allies considering Ichigo as an enemy.
Basically the movie is about stopping the real badguys which are two siblings and rescue Rukia while also helping everyone to regain their memories. Simple concept ... Mar 24, 2010
Perhaps my score of an 7 intrigues you? Because everyone else has pushed it to the side like you do your asparagus or brussell sprouts (if you like these, then please think of the vegetable you hate most)?
Honestly folks, were we really thinking this movie would be something other than fan service? Come on! It's so typical for shounen, especially long running shounen to mass produce pieces of work that highly resemble your Great Aunt Babette, the one who's always pinching your cheeks, or commenting on how big your...ahem. Well I'm sure you get the picture. It's meant to be a filler! I can't help ... Jun 9, 2013
Review 23: Bleach Movie 3, Fade To Black.
Once again..... Another quick, funny action packed film to add to the collection that we've gathered so far. In the begining of this film we see the freakest squad capitain Mayuri, losing his mind after the realisation of creating "an amazing" invention that will help the soul society. Ok, ok he doesn't lose his mind that easily. But you have to pay attention as it happens quickly. Two mysterious people appear, one without a weapon and the other with a Scythe. When hit with the scythe it makes you forget certain little parts of your memory which are important to ... Jun 21, 2016
I honestly don't know what I was expected with this movie, but I was highly disappointed nonetheless. Fade to Black was actually highly boring to me. Now, I don't know if it's because I watched The DiamondDust Rebellion right before I watched this one but I can honestly say that this movie wasn't entertaining at at all. To be honest, the storyline didn't really make any sense.
Now I don't want to get into any spoilers for the movie because that's not allowed, but the ending was terrible (along with the rest of it). The explanation for why the bad guy(s) of film did what ... Jul 5, 2023
Maybe it's just from hollywood dragging standards down, but I'm shocked this movie understands making people forget about someone doesn't erase physical records. They even have things tied to Rukia forgotten, like Renji's bankai. It's a nice touch. The soul reapers are dumbasses though, so it's accurate to the show. It's like the soul society arc. The only one with any intelligence is Byakuya, because he unlocked his brain after the soul society arc.
The fight at the end is paced well, you can tell what's going on, as opposed to The Diamond Dust Rebellion that kind of became a mess toward the end. Overall I'd ... Aug 13, 2017
Oh Bleach, if there isnt any other way to describe this movie then thats where I will leave it at.
I feel like this movie is something we have already seen before in the series just happening to different characters. In other words, its more of a repeat. Let me break it down; -Memories of people from her past, Rukia loses her memories because of some people from her past. -Ichigo like always, must find a way to save this person while they deal with the ghosts from said past. -All the captains unite and try and save Seiretei. -The present is restored and everyone is happy again. The End. Aug 17, 2018
As this movies storyline is very much centred around Ichigo's and Rukia's bond I found this to be a very enjoyable watch. The animation is very good and the characters that are included in this one are all worth their contribution. The best of the four movies in my opinion because of it's basis. A recommended watch if you were a fan of the series and especially if you were interested in the two main characters, Ichigo and Rukia, relationship. An interesting plot and overall worthy watch. Out of the four movies it's plot and concentration in the connection of Ichigo and Rukia share is
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Oct 19, 2009
First of all, this follows the standard Bleach movie rapsheet. Massive conspiracy/major problems happen in Soul Society, things are fine in the Human world. Ichigo goes to Soul Society to help clean up mess, so on and so forth.
If you have seen Bleach: Diamond Dust Rebellion, it is essentially the same thing except different characters. I can't explain my problems with the movie as to, I would be spoiling. All in all, I enjoy the artwork and the music. I like the characters that Tite Kubo has created. The storyline is essentially a filler story-arc summed up in an hour/half, like the other anime movies out there. I'm not ... Feb 19, 2010
Another year, another tired Bleach movie. I have to say, after the Second outing I was hoping that the Bleach films would continue to improve, but unfortunately the third film falters again, and while it has it's fair share of enjoyable material, it's just not as fun as it should be.
Normally in a review I'd start by talking about the story, but god knows if the story to this one makes sense. There's some kids that are...I dunno, something like Bleach's version of the Nobodies from Kingdom Hearts, and they steal Rukia's heart and memories, and make everyone forget ... Apr 21, 2010
So, Bleach Fade to Black... the fighting was good, the storyline flowed nicely, the animation was as expected but it seemed to be lacking the greatness you'd expect of a movie from this series. Perhaps it's because they're trying to pump out as many Bleach related side stories as possible.. who knows... the best part about it was Kenpachi Zaraki's unleashing of wildness.. I wasn't awed..
Feb 12, 2024
Fade to Black is essentially DiamondDust Rebellion all over again. Does that mean it’s worse? Better? Which is it?
Both. Fade to Black is executed much better than DiamondDust, and feels more engaging from a narrative structure point of view, but the concept is much weaker. We are once again introduced to a MacGuffin. It is an apparently dangerous creation of Mayuri’s and the villains steal it. Why is it dangerous? I don’t know. What does it do? I have no idea. I don’t even think it’s ever given an actual name in the movie, which makes calling it a MacGuffin somehow even more appropriate. Alas, the main ... |