Never once in my life did I think I needed the "Kate" Red/Nude rouge lipstick, until I was swayed by this masterpiece of modern animation.
Not only did they bring best man Ayanami Rei from the cult classic show "Evangelion" to showcase this product, but they also gave her 3 written lines to work with, which is like twice the amount of shit she says in the show itself.
Let's go over these lines, and depict what Ayanami Rei from Evangelion is trying to tell us, more or less giving us a brief explanation of the story itself.
"This is the red, just for me."
the first statement we're met with after a brief showcasing of the lipstick being applied to the lips. Here, we find out Rei's true intentions, and preferences in lifestyle and fashion. We here understand that the red lipstick is truly her style, her awakening, her calling.
"No more rules."
This is an interesting one. Not only is it the climax of her monologue, slowly wrapping this epic advertisement up, but here, we can briefly see a spiritual calling; a show of colors, if you will. Rei finally shatters her morals and goes with what she believes is right. She is telling us that she is free from this mortal plane, that she is in charge, and that she is unbound to any rules present in the world. A legendary statement by one of anime's greatest characters, if you ask me.
"Kate." is by far the single-greatest closing line in any animated medium. I have goosebumps whenever I re-visit this advertisement, this magnum opus of cinéma, to be met with Kate, the brand itself, at the very end of the road. It's an inspiring moment in anime history, and depicts our character in a truly free state of mind. She is unbound, unhinged, and out of control. She is elevated by this red lipstick so far that she worships this product, like an all-knowing presence.
I am in tears.
Thank you, Ayanami Rei, from Evangelion the anime show.
Thank you, Kate Red/Nude rouge lipstick product.