Lipton started a #watashitolipton campaign where people have to post a picture of themselves to Instagram or Twitter of them drinking a carton a Lipton while watching the anime. The winner of the campaign will be contacted and anime-ified as a character for 'episode 2'. And the 50 runner ups will receive a free Lipton carton. The deadline is September 7th.
The official website shows two "Coming Soon" slots in the video section after this first Shigyou-hen episode so a 3rd animated episode is to be expected.