Fair warning, this review isn't going to be that good because it's pretty rushed.
So, this is the first and only Pharrell song I've consciously made an effort to listen to. As expected, I didn't like it. It's just not my type of music. However, I'm not here to review the song, but rather the animated music video that accompanies it - that, I did like.
The art was pretty diverse: sometimes looking like a simplistic but cute anime, other times taking a more avant-garde approach with the rotoscope Pharrell, and there were gorgeous 16-bit moments. The character designs were adorable and each of the girls stood
out. The animation was fluid too. This video has such a torrent of beautiful images, it's just a shame the music isn't even close in quality.
Considering this is a music video, some may not expect much in the way of story or characters. I feel this is ridiculous because I have seen music videos that do a great job of both... but this isn't one of those. There isn't really a story here, it's just a video of a group of cute girls having fun and Pharrell sings to one of them. That's fine though. Music videos don't need to have good stories, but it is always appreciated when they do.
In conclusion, I didn't like the music but loved the music video. Would I recommend it? Yes, especially for those who either love more creative music videos or love endearing lolis... or for fans of both, like me. Thank you for reading.