The 4th single from the anime idol group μ's, Mo Gyutto Love de Sekkinchuu, is a Valentine's Day themed music video released on Valentine's Day in 2012. I was not aware of this singles existence until I became a fan of the anime in 2013, a year after this single was released, so I will try to be as unbiased as possible in this review as this was released before the anime aired.
With music videos such as these, story is almost irrelevant/or not explained, but from watching the music video I have only put together that it's valentine's day in Japan and the girls
are celebrating this by singing a song for this occasion.
The art for Love Live! has always been very well done, every character has their own unique costume each one being very well animated with vibrant colors. The animation for the most part is done in 3-D animation for the dancing, whilst the parts that don't have the characters dancing are done in regular animation. Sunrise has never disappointed me in terms of animation and this gets top marks.
This is probably going to be the most biased part of this review, as I am a fan of the anime idol group in question. The music direction was done by Kyogoku Takahiko, whose only works to date are for the Love Live! series and all of the music videos that it falls under. The lyrics were sung by the members of the anime idol group μ's (surprising right?) who are also the voice actors of their respective characters in the anime. The songs tone was upbeat and played well to the theme of "Valentine's Day"
I like to think this conversation happened in the making of the characters for Love Live!:
"Man, I'm having a hard time coming up with the character personalities, can you help me out?"
"Sure! (looks up the personalities of characters on the most sold body pillows)"
The characters in the Love Live! series can be very generic and predictable but still be enjoyable to watch.
μ's never fails to deliver in terms of entertainment while watching their music videos as all the dancing is fluid and the music is very good for its genre.
Mo Gyutto Love de Sekkinchuu is yet another amazing music video that I can openly recommend to any who likes j-pop or any music of the like and easily my favorite song out of the 5 singles.