First of all, the anime is bringing down logic. For an example, Shibuki Ran is a professional idol and yet Ichigo and Aoi are higher than Ran. Aikatsu8 was full of BS, instead of the higher-ups, they put rookies! The fact that rookies have surpassed higher-ups is just stupid.
Second of all, characters such as Yurika, Kaede, Shion, Ran etc have REALLY less showtime. Season 3 is about rookies trying to become top idols and they are supposed to give more showtime to them more, BUT when they want to show that the top idols being their seniors, it's mostly Ichigo, Aoi, Otome or Sakura. They NEED to give more showtime to the other characters as how Ichigo, Aoi, Otome & Sakura are given. 1 or 2 episodes are not enough for them!
Third of all, the transferring program is TOO much. They've given more showtime to the transfer student idols than the non-transfers already in Season 2. Season 3 is like just 'delaying' the awesomeness by doing a transfer student program. They can just have the Unit Cup but bringing in Season 2 stuff again is just 'outdated' already. Just have the seniors advice them and show them stuff to their juniors.
Lastly, Akari has too much showtime. May the other characters have a fair amount of showtime, please.