Japan's Weekly Blu-ray & CD Rankings for Oct 1 - 7

dtshyk said:
Temporal Blu-ray + DVD Rankings for Summer 2012 (the first volumes)
*1, 21,956 Kyoukaisenjou no Horizon II
*2, 10,325 Dog Days'
*3, *8,760 Tari Tari
*4, *7,728 Yuru Yuri ♪♪
*5, *7,274 Muv-Luv Alternative: Total Eclipse
*6, *4,876 Jinrui wa Suitai Shimashita
*7, *4,852 Oda Nobuna no Yabou
*8, *4,221 Joshiraku
*9, *4,187 Campione!: Matsurowanu Kamigami to Kamigoroshi no Maou
10, *3,963 Hakuouki Reimeiroku
11, *3,762 Arcana Famiglia
12, *3,337 Koi to Senkyo to Chocolate
13, *2,810 Kono Naka ni Hitori, Imouto ga Iru!
14, *2,409 Hagure Yuusha no Estetica
15, *1,900 Moyashimon Returns
16, *1,888 Rinne no Lagrange Season 2
17, *1,370 Binbougami ga!
18, *1,338 Chouyaku Hyakuninisshu: Uta Koi.
19, *1,282 Upotte!!

dtshyk said:
Temporal Blu-ray + DVD Rankings for Summer 2012 (the first volumes)
*1, 21,956 Kyoukaisenjou no Horizon II
*2, 10,325 Dog Days'
*3, *8,760 Tari Tari
*4, *7,728 Yuru Yuri ♪♪
*5, *7,274 Muv-Luv Alternative: Total Eclipse
*6, *5,347 Hakuouki Reimeiroku
*6, *4,876 Jinrui wa Suitai Shimashita
*8, *4,852 Oda Nobuna no Yabou
*9, *4,221 Joshiraku
10, *4,187 Campione!: Matsurowanu Kamigami to Kamigoroshi no Maou
11, *3,762 Arcana Famiglia
12, *3,337 Koi to Senkyo to Chocolate
13, *2,810 Kono Naka ni Hitori, Imouto ga Iru!
14, *2,409 Hagure Yuusha no Estetica
15, *1,900 Moyashimon Returns
16, *1,888 Rinne no Lagrange Season 2
17, *1,370 Binbougami ga!
18, *1,338 Chouyaku Hyakuninisshu: Uta Koi.
19, *1,282 Upotte!!

dtshyk said:
@phoenixalia
Corrected Reimeiroku number. I hope there is no mistake anymore.
ah... Boku H. Added.

11, *3,762 Arcana Famiglia

dtshyk said:
Hakuouki Reimeiroku vol.1 Limited Edition
16, *,300 *,**2,528 Arcana Famiglia vol.1 Limited Edition

dtshyk said:
Blu-ray
*1, 7,703 **7,703 Tari Tari vol.2
*2, 3,685 **3,685 Oda Nobuna no Yabou vol.2

Vylash said:
very sad that these 2 ranked

Tyrel said:




How did this even sell that many.

21,956 Kyoukaisenjou no Horizon II

hehaime said:
Hyouka very stable, isn't going to sell "that" much tough.
And, what Arcana Famiglia is doing on the list?

Progeusz said:
Thanks for the numbers. Hyouka is actually... rising. It would be amazing if 5th vol reached 10k in its second week.

dtshyk said:

27, *,**2,090 *,*19,263 Uta no☆Prince-sama♪ Maji Love 1000% Duet CD Reiji & Ranmaru, Ai & Camus
34, *,**1,604 *,*16,785 Tiger & Bunny Movie 1: The Beginning "Linear Blue wo Kikinagara"
40, *,**1,388 *,*76,457 Sword Art Online "crossing field"
50, *,**1,197 *,*10,604 Ono Daisuke "Lunar Maria"

jmal said:
In other words, Hyouka is probably breaking even in a worst case scenario, purely on Oricon-reported DVD/BD sales alone. That's... really good. it may not sound like it, but it is.

Roloko said:
Happy to see Hakuouki on the list.

I always wondered about long running shounen series do they run on TV ratings and merchandise sales alone? Cause I never hardly see the DVD sales to series like OP, FT, Naruto: Shippuden, etc.....

jmal said:

Let's stop there. I propose we try to break it down with some actual sources, not just gut feeling. Also let's preface by saying that "amazing" is relative (to genre, expectations, etc) and that "amazing" in the context of the posts you're replying to was regarding its stability volume on volume, which is unquestionably amazing (or to be more precise, very rarely seen at such a level).

As of present, Hyouka has sold at least ¥281,140,000, just based on Oricon data (and Oricon does not report all sales). Those four volumes contain 8 episodes, meaning ¥35,142,500 per episode or about $450,000/ep at current rates. The production committee can expect to take in about 55% of MSRP, meaning ¥154,627,000 or about ¥19,328,375 per episode. Real sales are higher than this, but we'll handicap it and just count Oricon to prove the point.

Various estimates on production costs for anime that have been cited in the industry press (see below) range between ¥8,000,000 to ¥24,000,000 (I believe the high end is including broadcast costs though, so lower really), average being around ¥11,000,000 or so. Let's assume, and I think this is exaggerated given that Hyouka is not a high-motion action series, that Hyouka is literally double the cost of a low-end series (and a good 50% increase on the "average" cost) at about ¥16,000,000 per episode.

That doesn't cover marketing (fairly minimal for late night anime) or purchasing broadcast slots. One recent estimate is ¥300,000 per station per episode. Hyouka aired on 10 stations, so call it an estimate of ¥3,000,000 per episode for broadcasting.

Now you're looking at ¥19,000,000 per episode for an estimate skewed to the high end. Maybe a little more for marketing and pressing discs, but nothing game-changing.

In other words, Hyouka is probably breaking even in a worst case scenario, purely on Oricon-reported DVD/BD sales alone. That's... really good. it may not sound like it, but it is.

Why? Because that's not counting profits from one single piece of non-disc merchandise. It's not counting a single OP/ED CD, a single figure, a single clear file or poster or t-shirt or drama CD. It's not counting the 385,000 (minimum) to 550,000 (reasonable estimate) volumes that the anime has pushed in original novel sales. I'm not even counting the most recent volume in that either, which has sold 143,523 thus far, probably 65-75% of which can be credited to the anime, based on how previous volumes did pre-anime. And it's not, as mentioned, counting however many discs that were sold beyond Oricon - some estimates imply Oricon reports only about 50-80% (I'm guessing closer to 80% for Hyouka) of actual distributor-reported shipments or sales over time.

tl;dr Before claiming the sales of an anime are "this good" or "that bad", one really has to stop and consider all the factors beyond pure Oricon data.

Production: ¥11,000,000 Media Development Research Institute Inc. (2010)
Production [& Broadcast?]: $100k (¥8m) to $300k (¥24m) USD Anime News Network (2012/05)
Broadcast: ~¥300,000 Business media (2009/10)
More information - Focused on Square Enix titles (2009)
More information - credit to ultimatemegax and bloo for some of the initial work on this; when writing this I remembered that recent post and was able to use it as a base.

DraconisMarch said:
Tari Tari and Oda Nobuna at the top?
Da fuck is this world coming to.

symbv said:

WHY NOT? There are not that many new titles released last week. If Tari Tari and Oda Nobuna were not released last week but instead "Kono Naka ni Hitori, Imouto ga Iru!" were there, then even NakaImo would have got the No.1 place.

DraconisMarch said:
Tari Tari and Oda Nobuna at the top?

Da fuck is this world coming to.

phoenixalia said:

....that makes me shudder. lolz jk. but even if NakaImo had been number 1, 2.8k for a first volume is bad.

phoenixalia said:

anyway, back to the point, just to cheer you up, those aren't exactly great sales for both of them. Its good for Tari Tari but not exactly THAT good for Nobuna.

jmal said:

See here, on the first page. It is going up slightly, and there was no special extra like an event ticket application or bonus episode (there was a box, but Vol. 1 had a box too).

I think it's a mix of the first volume being a little low on stock initially + fans really sticking with it to an unusual degree + buyers coming on late and catching up.

It's of course safe to assume the first volume has sold the most, despite having slightly lower Oricon sales. Outside of very specific exceptions (e.g. Bakemono or Amagami, where discs were focused on one girl's story and some might selectively buy those) people aren't going to buy Vol. 4 and not Vol. 1... I'd bet Vol. 1 is well over 10k at this point, probably more like 11-12k. No way to know for sure though.

Raphow said:
when are the SAO BDs and DVDs released?

DraconisMarch said:
Tari Tari and Oda Nobuna at the top?

Da fuck is this world coming to.

symbv said:

In NakaImo's case I have a feeling that the production did not expect sales that is much above the minimum number for a decently made harem/fan-service anime (around 1.5k-2k or so), and the idea is mainly to push the sales of the original LN and merchandise. Judged by this NakaImo is kind of OK, although in absolute number it is definitely not something to boast about.

phoenixalia said:

Actually I would argue that given the sales of the first volume, the sales for vol.2 of Tari Tari and Nobuna are both GOOD, simply because neither shows much of a drop of sales in vol.2 even though the new volume does not carry any event ticket anymore.

Solkiskey said:
Just curious, when is Uchuu Kyoudai Vol.1 releasing?

jmal said:

And sold 1,411 BDs. DVD didn't make the rankings. It seems like it's being released in 4 boxsets on BD, and 16 singles on DVD.

jmal said:

No, they don't.

Raphow said:

just curious, could you elaborate further why they don't matter

jmal said:

It's aimed at a mainstream audience. Ratings and manga sales are the main money makers. It was also adapted into a live action movie that brought in about ¥1,500,000,000 (~$20 million USD), currently #29 in the yearly Japanese box office rankings. Compared to movie adaptations of most late night/otaku anime it's huge (only K-ON! and Evangelion rebuild have taken in more than that as far as I know).