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12% Sales Drop of Japan's Anime Media in 1H 2012
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#1
08-02-12, 5:04 PM

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Oricon has released the video media market report for the first half of fiscal 2012. The anime Blu-ray sales were 20.6 billion yen, up 25% compared with the year-earlier period. However, the total anime media sales dropped by 12% due to the 40% decrease in the anime DVD sales.

Chart: Anime Blu-ray & DVD Sales in Japan (1H 2008 - 1H 2012)


Thanks to the big hits of Fate/Zero and Mobile Suit Gundam Unicorn, the sales of Aniplex and Bandai Visual were increased by 25% and 35%, respectively.

Source: Excite News
 
#2
08-02-12, 5:08 PM
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I wonder what will be the next big hit.
 
#3
08-02-12, 5:18 PM

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People still buy DVDs?
 
#4
08-02-12, 5:23 PM

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Fate/Zero and Mobile Suit Gundam Unicorn,


FUCK YEAH!

 
#5
08-02-12, 5:26 PM

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Do we know exactly what dates are considered 1H? Late June had big releases in 2011 1H so I'm wondering if their opening weeks count.

Main difference as far as TV anime goes is probably that 1H 2011 had Madoka v1-3, plus stuff like Infinite Stratos v1-3, K-ON!! v7-9, OreImo v2-7, and T&B v1-2 all selling 20k or more. 1H 2012 had roughly as many 20k+ volumes but Madoka is a low higher than others. Idolmaster's G4U sets v4-9 came out 1H 2012, but wouldn't count because they're categorized as games.

By the way, does this list include western animation under the anime category? Sales can fluctuate significantly depending on what Disney or Pixar were releasing from year to year.
Anime sales website at http://www.someanithing.com/
 
#6
08-02-12, 5:33 PM

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I'm actually wondering the point in buying the DVDs. If you want to support them, it'd be better to buy a blu ray disc. Saving up, although I'm not sure on the piracy laws set in Asia (I'd imagine them more strict) 720p streaming provides better resolution. Blu Ray Players can now be offred cheaper, or the price of a 2 episode Blu Ray volume ($90).
 
#7
08-02-12, 5:38 PM

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Surprised it's not a bigger drop honestly. Spring season was quite bad in terms of DVD/BD sales.
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#8
08-02-12, 5:41 PM

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Wait until Fate/Zero 2 finally ships. It'll right the ship

 
#9
08-02-12, 5:44 PM

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I did a quick query of my own data, which covers only TV anime, and excludes most kids' shows. With no movies, western animation, kids' shows, or boxsets included, it's not comprehensive but does cover all the late night anime that is critical to what constitutes "the anime otaku industry".

With release dates from 2012/01/01 to 2012/06/30, there were 264 volumes (v1 DVD + v1 BD = 1 volume in this case) that charted on Oricon, for a total of 1,719,687 units sold so far. Again, this is not counting Idolmaster G4U which would make it 1,822,786 units.

With release dates from 2011/01/01 to 2011/06/30, there were 255 volumes (v1 DVD + v1 BD = 1 volume in this case) that charted on Oricon, for a total of 1,706,631 units sold so far.

The 2011 number includes total sales to date for titles with release dates in that range. While that's true for 2012 as well, it's only been a month since 1H 2012 ended vs much onger for 1H 2011, so 2011 should actually have a significant advantage. But both years are still essentially dead even.

So while I can't speak for the anime home video industry in total, the late night TV anime sector looks to be doing quite well still, compared to last year, even without as many 30k+ sellers.

(I realize calendar year != fiscal year, but my main interest was in comparing a similar 2011 period to a 2012 period.)
Modified by jmal, 08-02-12, 5:48 PM
Anime sales website at http://www.someanithing.com/
 
08-02-12, 5:48 PM

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Not sure if I remember right, but weren't the Oricon charts that were released expanded a decent amount between 2011 and 2012?
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08-02-12, 5:56 PM

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Meddigo said:
Not sure if I remember right, but weren't the Oricon charts that were released expanded a decent amount between 2011 and 2012?

BDs are the same, but correct, we didn't start getting an extended Top 30 Animation DVD list until the week of May 23, 2011. That would push things in 2012's favor a little with lower-end titles ranking on DVD more often in 2012.

It's probably offset somewhat by monthly and yearly rankings that filled in some gaps, plus that extra time that's passed since June 2011 vs. June 2012. And DVD just getting less and less important for anime. In the end, sales in 1H 2011 and 1H 2012 should still be about even, possibly slightly favoring 1H 2012, if Idolmaster G4U isn't removed.
Anime sales website at http://www.someanithing.com/
 
08-02-12, 6:00 PM

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LOTS of bad anime recently, spring season didn't have much at all, summer isnt too good either. We need one of those big hits, 2009 and 2010 increase was probably because of K-ON! and FMAB, plus stuff like Gintama in the background, now all of that is over, we're in the dark ages
 
08-02-12, 6:04 PM

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jmal said:
Do we know exactly what dates are considered 1H? Late June had big releases in 2011 1H so I'm wondering if their opening weeks count.


1H 2011: Dec 27 2010 - Jun 26 2011
1H 2012: Jan 2 2012 - July 1 2012
 
08-02-12, 6:22 PM

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edwd2 said:
LOTS of bad anime recently, spring season didn't have much at all, summer isnt too good either. We need one of those big hits, 2009 and 2010 increase was probably because of K-ON! and FMAB, plus stuff like Gintama in the background, now all of that is over, we're in the dark ages

That's an exaggeration. FMA 2009 only averaged 12,327. Good, but by no means a game-changer. Same with Gintama, but more to the point, Gintama' (season 5) only just ended last week so there's 2012 Gintama too.

Best not to try to extract justification of your personal tastes from the overall sales numbers. They're a lot more complex than that, and include a lot more than TV anime.

dtshyk said:
1H 2011: Dec 27 2010 - Jun 26 2011
1H 2012: Jan 2 2012 - July 1 2012

Ah, thank you.
Anime sales website at http://www.someanithing.com/
 
08-02-12, 6:41 PM

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oh dear global market is on slump again it seems... facebook slumping, japanese electronics like sony are slumping, and etc

on the other side of the news
dtshyk said:

Thanks to the big hits of Fate/Zero and Mobile Suit Gundam Unicorn, the sales of Aniplex and Bandai Visual were increased by 25% and 35%, respectively.


AW YEAHHH!!!
 
08-02-12, 6:48 PM

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jmal said:
edwd2 said:
LOTS of bad anime recently, spring season didn't have much at all, summer isnt too good either. We need one of those big hits, 2009 and 2010 increase was probably because of K-ON! and FMAB, plus stuff like Gintama in the background, now all of that is over, we're in the dark ages

That's an exaggeration. FMA 2009 only averaged 12,327. Good, but by no means a game-changer. Same with Gintama, but more to the point, Gintama' (season 5) only just ended last week so there's 2012 Gintama too.

Best not to try to extract justification of your personal tastes from the overall sales numbers. They're a lot more complex than that, and include a lot more than TV anime.

This. It's nowhere as close as a dark age. Quality wise, I think 2009-2010 are more fitting to be called a "dark age". In 2011 we have some some fresh breath and actually 2012 has a quite of potential. While Spring probably only has F/Z II that strong enough in term of selling numbers, this summer is a pretty decent season for summer (with some series has a potential for some small hits). Fall could be an awesome season as usual with some potential titles like Little Busters! and Robotic;Notes, and some of the new anime announcements are very interesting. Not to count that this year has some major anime movies in sale.
 
08-02-12, 7:15 PM

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I'm not surprise with all the legal actions and limitations for the last 2 years. Which also cause lower audience to anime expos which limits advertisement. I also think the CD is becoming old and that everything seems to be in internet these days. I don't mean illegal downloads but most are available for legal downloads for a low cost. You can also say that the quality of anime productions decrease by a lot. With bleach and Naruto ending (2 big anime franchise) ending, it will just go down significantly.
 
08-02-12, 7:45 PM

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Wow, Blu-ray is powerful than ever =D.
 
08-02-12, 7:56 PM

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I'm not sure if this is anything to be really concerned about.
 
08-02-12, 8:07 PM

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effing deserved with all the feces that is being churned out
 
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