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12% Sales Drop of Japan's Anime Media in 1H 2012
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#1
08-02-12, 5:04 PM

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Oricon has released the video media market report for the first half of fiscal 2012. The anime Blu-ray sales were 20.6 billion yen, up 25% compared with the year-earlier period. However, the total anime media sales dropped by 12% due to the 40% decrease in the anime DVD sales.

Chart: Anime Blu-ray & DVD Sales in Japan (1H 2008 - 1H 2012)


Thanks to the big hits of Fate/Zero and Mobile Suit Gundam Unicorn, the sales of Aniplex and Bandai Visual were increased by 25% and 35%, respectively.

Source: Excite News
 
#2
08-02-12, 5:08 PM
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I wonder what will be the next big hit.

Read this: MAL Guidelines Use that: Report Abuse
 
#3
08-02-12, 5:18 PM

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People still buy DVDs?
 
#4
08-02-12, 5:23 PM

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Fate/Zero and Mobile Suit Gundam Unicorn,


FUCK YEAH!

 
#5
08-02-12, 5:26 PM

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Do we know exactly what dates are considered 1H? Late June had big releases in 2011 1H so I'm wondering if their opening weeks count.

Main difference as far as TV anime goes is probably that 1H 2011 had Madoka v1-3, plus stuff like Infinite Stratos v1-3, K-ON!! v7-9, OreImo v2-7, and T&B v1-2 all selling 20k or more. 1H 2012 had roughly as many 20k+ volumes but Madoka is a low higher than others. Idolmaster's G4U sets v4-9 came out 1H 2012, but wouldn't count because they're categorized as games.

By the way, does this list include western animation under the anime category? Sales can fluctuate significantly depending on what Disney or Pixar were releasing from year to year.
Anime sales website at http://www.someanithing.com/
 
#6
08-02-12, 5:33 PM

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I'm actually wondering the point in buying the DVDs. If you want to support them, it'd be better to buy a blu ray disc. Saving up, although I'm not sure on the piracy laws set in Asia (I'd imagine them more strict) 720p streaming provides better resolution. Blu Ray Players can now be offred cheaper, or the price of a 2 episode Blu Ray volume ($90).
 
#7
08-02-12, 5:38 PM

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Surprised it's not a bigger drop honestly. Spring season was quite bad in terms of DVD/BD sales.
 
#8
08-02-12, 5:41 PM

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Wait until Fate/Zero 2 finally ships. It'll right the ship

 
#9
08-02-12, 5:44 PM

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I did a quick query of my own data, which covers only TV anime, and excludes most kids' shows. With no movies, western animation, kids' shows, or boxsets included, it's not comprehensive but does cover all the late night anime that is critical to what constitutes "the anime otaku industry".

With release dates from 2012/01/01 to 2012/06/30, there were 264 volumes (v1 DVD + v1 BD = 1 volume in this case) that charted on Oricon, for a total of 1,719,687 units sold so far. Again, this is not counting Idolmaster G4U which would make it 1,822,786 units.

With release dates from 2011/01/01 to 2011/06/30, there were 255 volumes (v1 DVD + v1 BD = 1 volume in this case) that charted on Oricon, for a total of 1,706,631 units sold so far.

The 2011 number includes total sales to date for titles with release dates in that range. While that's true for 2012 as well, it's only been a month since 1H 2012 ended vs much onger for 1H 2011, so 2011 should actually have a significant advantage. But both years are still essentially dead even.

So while I can't speak for the anime home video industry in total, the late night TV anime sector looks to be doing quite well still, compared to last year, even without as many 30k+ sellers.

(I realize calendar year != fiscal year, but my main interest was in comparing a similar 2011 period to a 2012 period.)
Modified by jmal, 08-02-12, 5:48 PM
Anime sales website at http://www.someanithing.com/
 
08-02-12, 5:48 PM

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Not sure if I remember right, but weren't the Oricon charts that were released expanded a decent amount between 2011 and 2012?
 
08-02-12, 5:56 PM

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Meddigo said:
Not sure if I remember right, but weren't the Oricon charts that were released expanded a decent amount between 2011 and 2012?

BDs are the same, but correct, we didn't start getting an extended Top 30 Animation DVD list until the week of May 23, 2011. That would push things in 2012's favor a little with lower-end titles ranking on DVD more often in 2012.

It's probably offset somewhat by monthly and yearly rankings that filled in some gaps, plus that extra time that's passed since June 2011 vs. June 2012. And DVD just getting less and less important for anime. In the end, sales in 1H 2011 and 1H 2012 should still be about even, possibly slightly favoring 1H 2012, if Idolmaster G4U isn't removed.
Anime sales website at http://www.someanithing.com/
 
08-02-12, 6:00 PM

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LOTS of bad anime recently, spring season didn't have much at all, summer isnt too good either. We need one of those big hits, 2009 and 2010 increase was probably because of K-ON! and FMAB, plus stuff like Gintama in the background, now all of that is over, we're in the dark ages
 
08-02-12, 6:04 PM

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jmal said:
Do we know exactly what dates are considered 1H? Late June had big releases in 2011 1H so I'm wondering if their opening weeks count.


1H 2011: Dec 27 2010 - Jun 26 2011
1H 2012: Jan 2 2012 - July 1 2012
 
08-02-12, 6:22 PM

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edwd2 said:
LOTS of bad anime recently, spring season didn't have much at all, summer isnt too good either. We need one of those big hits, 2009 and 2010 increase was probably because of K-ON! and FMAB, plus stuff like Gintama in the background, now all of that is over, we're in the dark ages

That's an exaggeration. FMA 2009 only averaged 12,327. Good, but by no means a game-changer. Same with Gintama, but more to the point, Gintama' (season 5) only just ended last week so there's 2012 Gintama too.

Best not to try to extract justification of your personal tastes from the overall sales numbers. They're a lot more complex than that, and include a lot more than TV anime.

dtshyk said:
1H 2011: Dec 27 2010 - Jun 26 2011
1H 2012: Jan 2 2012 - July 1 2012

Ah, thank you.
Anime sales website at http://www.someanithing.com/
 
08-02-12, 6:41 PM

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oh dear global market is on slump again it seems... facebook slumping, japanese electronics like sony are slumping, and etc

on the other side of the news
dtshyk said:

Thanks to the big hits of Fate/Zero and Mobile Suit Gundam Unicorn, the sales of Aniplex and Bandai Visual were increased by 25% and 35%, respectively.


AW YEAHHH!!!
 
08-02-12, 6:48 PM

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jmal said:
edwd2 said:
LOTS of bad anime recently, spring season didn't have much at all, summer isnt too good either. We need one of those big hits, 2009 and 2010 increase was probably because of K-ON! and FMAB, plus stuff like Gintama in the background, now all of that is over, we're in the dark ages

That's an exaggeration. FMA 2009 only averaged 12,327. Good, but by no means a game-changer. Same with Gintama, but more to the point, Gintama' (season 5) only just ended last week so there's 2012 Gintama too.

Best not to try to extract justification of your personal tastes from the overall sales numbers. They're a lot more complex than that, and include a lot more than TV anime.

This. It's nowhere as close as a dark age. Quality wise, I think 2009-2010 are more fitting to be called a "dark age". In 2011 we have some some fresh breath and actually 2012 has a quite of potential. While Spring probably only has F/Z II that strong enough in term of selling numbers, this summer is a pretty decent season for summer (with some series has a potential for some small hits). Fall could be an awesome season as usual with some potential titles like Little Busters! and Robotic;Notes, and some of the new anime announcements are very interesting. Not to count that this year has some major anime movies in sale.
 
08-02-12, 7:15 PM

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I'm not surprise with all the legal actions and limitations for the last 2 years. Which also cause lower audience to anime expos which limits advertisement. I also think the CD is becoming old and that everything seems to be in internet these days. I don't mean illegal downloads but most are available for legal downloads for a low cost. You can also say that the quality of anime productions decrease by a lot. With bleach and Naruto ending (2 big anime franchise) ending, it will just go down significantly.
 
08-02-12, 7:45 PM

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Wow, Blu-ray is powerful than ever =D.
 
08-02-12, 7:56 PM

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I'm not sure if this is anything to be really concerned about.
 
08-02-12, 8:07 PM

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effing deserved with all the feces that is being churned out
 
08-02-12, 8:12 PM

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2012 simply isn't as great of a year for anime due to not so great choices for the first half.
If your going to complain that Yu-Gi-Oh! Mangas are on the top NY times manga best sellers, you must not realize how popular Card games are(as well as the fact that you get a free card).
 
08-02-12, 8:42 PM

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They should be greatful people still buy anime with free blue ray rips so easy to obtain.
 
08-02-12, 8:43 PM

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At least the DvD's and Blu-ray's are actually selling.
 
08-02-12, 9:20 PM

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Kokujin-kun said:
People still buy DVDs?


Believe it or not, some people still don't have BD players and might still not for some time.
 
08-02-12, 11:24 PM

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Hang in there anime industry.
 
08-02-12, 11:44 PM

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R1seAgainst said:
With bleach and Naruto ending (2 big anime franchise) ending, it will just go down significantly.


Naruto and Bleach are irrelevant in terms of Japanese Blu-Ray and DVD sales.
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*that there is data for Now updated with weekly data back to 31st March 2008!

There is no such thing as shit taste. Only idiots who think everyone should have the same taste as they do.
 
08-03-12, 12:40 AM

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i think the SAO has potential this season
 
08-03-12, 12:44 AM

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I bet it's just gonna keep dropping.
 
08-03-12, 12:50 AM

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would reverse importing have a noticeable effect on those figures?
 
08-03-12, 1:43 AM

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In a recession, consumer sales for entertainment goods always increase because people seek distraction from reality. That's common knowledge, so the decrease is not suprising.
 
08-03-12, 2:09 AM

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for me

since bd releases only have some minor correction compared to the dvd's i don't get the point why i need to buy the bd's when i already bought the dvd. and bds cost more.so no.

and yeah. i don't have a bd player.
Modified by eris04, 08-03-12, 6:10 PM
 
08-03-12, 3:07 AM

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12%? Oh dear....

Well at least we still have the Fate Series and this season we have SAO and Horizon....

though....they're not exatly gonna be 50k sellers are they....

and the other series this summer don't seem to be doing great either.
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08-03-12, 7:22 AM

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Why are you blaming BAD Anime?
You should blame Piracy
 
08-03-12, 7:25 AM

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Detective said:
effing deserved with all the feces that is being churned out
Comments like this are Exhibit A for why releasing statistical information to the public is so tricky. Most people just aren't equipped to understand how complicated a calculation of this size is, how many variables go into it. So they draw completely unfounded cause-and-effect conclusions deeply skewed by their own personal biases.

VioLink said:
They should be greatful people still buy anime with free blue ray rips so easy to obtain.
But when was this ever not the case? It was no different with DVD. Rips have always been around. Honestly, the kind of people who pay Japanese anime prices (like me) are people who pay because they want to, not because they don't know how to find rips.

eris04 said:
since bd releases only have some minor correction compared to the dvd's i don't get the point why i need to buy the bd's when i already bought the dvd
DVDs and BDs come out at the exact same time for any current TV series nowadays (and have for most shows since like 2009-2010), so I don't understand why this would be a factor.

phoenixalia said:
12%? Oh dear....
It's not really that much, and as I posted late night TV series sales are stable. As the chart shows, the market as a whole fluctuates every year. it'd also be nice to see full year comparisons at the end of the year if possible. A few really massive mainstream releases can skew things somewhat too. I still would like to know if western animation is included in this total (since it's usually listed under "anime" by Oricon), as that's a big market in Japan and would influence the overall total as well.

I'd be interested to know how other anime-focused distributors fared. Aniplex and Bandai are two of the biggest and they're both up significantly. Do we know about Kadokawa, Pony Canyon, or King Records?
Modified by jmal, 08-03-12, 7:32 AM
Anime sales website at http://www.someanithing.com/
 
08-03-12, 9:08 AM

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Detective said:
effing deserved with all the feces that is being churned out


This. Something that few people will consider, but maybe sales are down because there aren't many recent anime that people think are worth buying.
"...our faces marked by toil, by deceptions, by success, by love; our weary eyes looking still, looking always, looking anxiously for something out of life, that while it is expected is already gone – has passed unseen, in a sigh, in a flash – together with the youth, with the strength, with the romance of illusions.” - Joseph Conrad ('Youth')
 
08-03-12, 9:13 AM

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eyerok said:
Something that few people will consider

Probably because it's a stupidly simplistic way of looking at things? Read the rest of the thread for more details, I'm not going to repost it all here.

Also why do I always see people insisting "selling well doesn't mean a show is good" yet when something doesn't sell, it's "it sold poorly because it was bad"? Those two ideas can't exist simultaneously. If you decouple sales and quality in one direction, you logically have to do it in both. Therefore, I don't couple them at all. Sales are objective, quality is profoundly subjective and personal.

I' like to give you credit for phrasing it like "shows that people want to buy" instead of "good/bad shows", but the post you;'re openly agreeing with made no such distinction.
Modified by jmal, 08-03-12, 9:22 AM
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08-03-12, 10:50 AM

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DvD quality is so 1990's

~

Why buy?

If you give a review of mine a helpful, god saves a kitten.
 
08-03-12, 10:50 AM

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Wow. Blu-Ray. O.O I wonder how it will be like during next year's first half.
 
08-03-12, 10:59 AM

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I wonder how much of that 12% are the Idolmaster G4U volumes that aren't counted. Thats like a total of 90k right there... I wonder if it could get down to just 5% if they counted them.

 
08-03-12, 10:59 AM

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zenith_kim94 said:
Wow. Blu-Ray. O.O I wonder how it will be like during next year's first half.

I think the ratio has shifted almost as far as it can (short of dropping DVD completely like Fate or Horizon) in favor of BD among late night anime aimed at males.

If BD is going to take a significantly more dominant share of the market, that'll have to come largely from mainstream animation or shows aimed at females. The latter is definitely happening, but it's a gradual process.
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08-03-12, 11:28 AM

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Add bonuses and special drama CDs to DVD versions and I'll consider buying DVD instead of Limited edition BD or nothing at all (cause those limited edition BD are so fuckin' not cheap...)
ったく、嫌な世の中だよ。
 
08-03-12, 11:46 AM

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don't worry mobile suit gundam unicor is gonna pup up the sales all by itself
 
08-03-12, 12:07 PM

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RyanSaotome said:
I wonder how much of that 12% are the Idolmaster G4U volumes that aren't counted. Thats like a total of 90k right there... I wonder if it could get down to just 5% if they counted them.

First week sales for the G4U volumes released during 1H 2012 is 103,099 units. That's only 6% of the late night anime total during that same time, and therefore less than that of the overall total. It might reduce 12% to about 8-10%, if you consider weeks 2+ would increase it over the 103k mark and the MSRP on them was so high.

But it would seem that most of that 12% drop isn't from late night anime anyway.

CG said:
Add bonuses and special drama CDs to DVD versions and I'll consider buying DVD instead of Limited edition BD or nothing at all (cause those limited edition BD are so fuckin' not cheap...)

Well, they wouldn't necessarily do that because they don't actually want you to buy the DVD version. I'm sure the industry would be very happy if fans abandoned DVDs sooner rather than later. It saves money to only produce one version.

Plenty of shows have really minimal DVD sales compared to BD (maybe 5% of Hanasaku Iroha or Steins;Gate sales from from DVD - why bother releasing DVD at all?) so the sooner the industry can go BD-only (again, like Fate or Horizon) the better for it.

All that said, I believe rental in Japan is still DVD-dominated so they might need to produce DVDs anyway until that changes.
Modified by jmal, 08-03-12, 12:12 PM
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08-03-12, 8:24 PM

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jmal said:
I still would like to know if western animation is included in this total (since it's usually listed under "anime" by Oricon), as that's a big market in Japan and would influence the overall total as well.

Oricon counts domestic and foreign anime separately. Anyway, the foreign anime market in Japan is relatively small.
Domestic anime Blu-ray + DVD: 32.5 billion yen
Foreign anime Blu-ray + DVD: 2.1 billion yen

jmal said:
I'd be interested to know how other anime-focused distributors fared. Aniplex and Bandai are two of the biggest and they're both up significantly. Do we know about Kadokawa, Pony Canyon, or King Records?

Unfortunately, there is no data of other distributors. The top two account for half of the whole anime market.
Aniplex: 10.1 billion yen
Bandai Visual: 6.5 billion yen
 
08-03-12, 9:43 PM

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dtshyk said:
Oricon counts domestic and foreign anime separately. Anyway, the foreign anime market in Japan is relatively small.
Domestic anime Blu-ray + DVD: 32.5 billion yen
Foreign anime Blu-ray + DVD: 2.1 billion yen

Ah, I think it's the number of times they rank on the DVD charts that makes them seem bigger. We often see Toy Story, Madagasgar, Cars, Monsters Inc and such ranking in the weeklies, but only for smallish amounts each week - and only for DVD, and only for a very limited number of really major releases, and presumably at lower MSRPs than late night anime. Maybe a dozen or so western titles have very lasting longevity, but there's not much beyond that.

jmal said:
The top two account for half of the whole anime market.
Aniplex: 10.1 billion yen
Bandai Visual: 6.5 billion yen

Heh, not surprising that Aniplex crushes everyone else. Fully 1/3rd of all anime that averaged 10kor better from 2000 onward is distributed by Aniplex.

A very large chunk of Bandai's must have come from Horizon and UC.
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08-04-12, 1:50 AM

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edwd2 said:
LOTS of bad anime recently, spring season didn't have much at all, summer isnt too good either. We need one of those big hits, 2009 and 2010 increase was probably because of K-ON! and FMAB, plus stuff like Gintama in the background, now all of that is over, we're in the dark ages


What happened to Sankarea, Hyouka and Fate/Zero's popularity? As well as a few other particular animes that are currently airing this summer like SAO (Sword Art Online)? I was under the impression that Sword Art Online is getting alot of attention lately..
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08-04-12, 4:16 AM

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jmal said:
eyerok said:
Something that few people will consider

Probably because it's a stupidly simplistic way of looking at things?

I' like to give you credit for phrasing it like "shows that people want to buy" instead of "good/bad shows", but the post you;'re openly agreeing with made no such distinction.


sometimes the simplest explanation is enough, and those that look for complicated ones are doing too much thinking and not looking at the obvious. The basics of economics is that people normally buy things that 'they think' are worth buying. Maybe the decrease in sales is a case of many releases falling outside that.
Besides I used the word "maybe"...wise ass.
"...our faces marked by toil, by deceptions, by success, by love; our weary eyes looking still, looking always, looking anxiously for something out of life, that while it is expected is already gone – has passed unseen, in a sigh, in a flash – together with the youth, with the strength, with the romance of illusions.” - Joseph Conrad ('Youth')
 
08-04-12, 4:27 AM

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MagicFlier said:
edwd2 said:
LOTS of bad anime recently, spring season didn't have much at all, summer isnt too good either. We need one of those big hits, 2009 and 2010 increase was probably because of K-ON! and FMAB, plus stuff like Gintama in the background, now all of that is over, we're in the dark ages


What happened to Sankarea, Hyouka and Fate/Zero's popularity? As well as a few other particular animes that are currently airing this summer like SAO (Sword Art Online)? I was under the impression that Sword Art Online is getting alot of attention lately..


SAO obviously isn't included in the figures as the volumes haven't come out yet. Nor has the second half of Fate/Zero. Hyouka has only had a couple of volumes out so far and is sacrificing sales/volume by increasing the number of volumes above what would usually be done. Sankarea was a complete flop.
Best selling Light Novel volumes of 2015/all time*.
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There is no such thing as shit taste. Only idiots who think everyone should have the same taste as they do.
 
08-04-12, 8:33 AM

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MagicFlier said:
edwd2 said:
LOTS of bad anime recently, spring season didn't have much at all, summer isnt too good either. We need one of those big hits, 2009 and 2010 increase was probably because of K-ON! and FMAB, plus stuff like Gintama in the background, now all of that is over, we're in the dark ages


What happened to Sankarea, Hyouka and Fate/Zero's popularity? As well as a few other particular animes that are currently airing this summer like SAO (Sword Art Online)? I was under the impression that Sword Art Online is getting alot of attention lately..


Sankarea was never very popular in Japan, and was one of the worst selling shows of Spring.

 
08-04-12, 9:33 AM

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eyerok said:
sometimes the simplest explanation is enough, and those that look for complicated ones are doing too much thinking and not looking at the obvious.

Maybe people who don't look at the data posted in the thread so far are not bothering to think enough. And a drop of only 12% would not support the idea that there's a very significant drop in interest. Just a small drop, and not necessarily in the releases that matter to the type of anime most often discussed on MAL. If anime were generally "shit" now, as the other poster you agreed with put it, there should be a dramatic change, not a modest change easily attributable to having a handful less mega-hits, or hits of a somewhat smaller scale (Nise vs Madoka for example), or big hits having most of their units sold not count as anime (Idolmaster G4U). Not to mention all the real world factors outside of fan reception to shows that can affect sales of a luxury good like anime.

Refusing to consider the many complex variables in play in favor of "anime bad now, no buy" simplicity is laziness.
Anime sales website at http://www.someanithing.com/
 
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