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According to the official website, car manufacturer TOYOTA has announced an original short anime series titled "PES: Peace Eco Smile". Each episode is 3-4 minutes long and will be posted on the official website. It is a love comedy between a space alien named PES and a human girl taking place in Kichijoji, Tokyo.

PES official website
Trailer of PES

Staff
Director: Hayashi Yuichiro (assistant animation director of "Trigun: Badlands Rumble")
Production Studio: Studio 4°C

Cast
Yajima Akiko

Source: Respone News

PES: Peace Eco Smile on MAL

Hmm...looks sorta interesting.

Looks like a lot of fun.

what is with all the car companies making anime now?....anyway the animation looks good

Car Makers want to collaborate on Anime.

Toyota : PES
Nissan : Rinne no Lagrange
Honda : one off

Japanese young people tend not to buy cars recently. They don't want to buy them, because of long recession. Besides, in urban areas, especially Tokyo and Osaka, the transport systems are well instrolled, and people don't need their own cars.
Makers are suffering from the decreasing in their car sales.
These collaborations wolud be the commercial for the young who like to watch Anime to buy cars.

New trend? :D But I like animation. Seems to be rather interesting.



Forgot Subaru: Houkago no Pleiades of last year. :)

That's one heck of a colourful trailer. Look interesting, will watch.

+++

Looks fabulous!

Oh, thanks for your help. It's 3AM in Japan, I've got to sleep right now ;-)

The trailer looked pretty good, I'll have a look at this for sure.

Yup! Even though my expression went from:

=_= --> o-o --> o_o --> O.o

I hate Subaru the Animu with a passion, buuut this looks a lot cuter...


iunno Tim.

so all the compainese are making car anime

Wow, that was incredible; very creative. I hadn't heard of any collaborations between car companies and Japanese animation studios before, but I really enjoyed that Toyota ad. I hope we get to see more of these in the near future.

I was waiting for this.. I mean for Toyota making an anime LOL

So is this rivaling Pleiades?

Japanese car manufacturers have it tough. The high yen coupled with ever increasing competition from both America and South Korea is making their cars harder to sell at the same pricepoints. They need to make up sales somewhere and maybe advertising their stuff through this format will help boost sales in Japan. They are already having problems for their exported versions due to both the quake and the ever increasing yen. Honda has already stepped backward in quality when they released their new Civic. The cost cutting is very evident on it compared to the last generation. All while Chevy came out with the Cruze which is a huge leap forward in quality and Hyundai has their new Elantra which offers a great package at an even lower price.

Nissan seems to have the most issues regarding the yen issue. Their prices have been creeping up year after year. Just a few years ago when I was car shopping, I was looking at a new 370z and you could get one for less than 30 grand. You can't even get a completely base one for less than 32 grand now. That's a decent price hike on the base edition which only translates into a more expensive decently equipped one. Even with the devaluing of the dollar and inflation, that's still a significant increase compared to other vehicles. These next couple of years will be interesting to see on how Japan deals with this issue and remaining competitive with their ever improving competition. This isn't the 90's anymore where the competition was downright shameful. They need to really come up with some good ideas or they're going to be left behind.

Once I hear the word "Studio 4°C", I am instantly hooked!

The trailer looks amazing but I don't like how each episode is so short.

Toyota the animation...

Looks like they're following Subaru after Subaru the animation lol.