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Usagi Drop barely passed the Manabi line, Princess Jellyfish was a dud sales wise, as was Paradise Kiss.

Honey & Clover and Nodame Cantabile were both hits in sales, though.

... that would be non-karuta. Karuta is where they pick cards with poems.

Of course, but if that's the only logic applied, there would never be any manga adaptations. My point is that this seemed like a title that would be considered feasible for an earlier slot. Obviously television executives disagreed.

Chihayafuru is under-rated. Its a great show.

If I'm reading the article right, the issue is a lack of external sponsorship.

NTV would probably have preferred a daytime slot, but it makes no sense without a means of generating ad revenue. They could get high ratings, but without advertising partners on board, that wouldn't translate into money (which is a significant opportunity cost for a TV station).

Under another producer, this might've spelled cancellation. However, NTV supported the show despite a low chance of turning a profit, which the critic cites as a policy unique to the station.

If it's any consolation, which it isn't, I will purchase a Chihayafuru blu-ray if it ever gets licensed in the States. Since it's doing terrible in Japan, it actually has a chance of being licensed for cheap around the world, which is a plus for us so don't complain. Of course getting a second season will be a problem unless foreign licensing and sales could bring some profit back to the creators. It's a Catch-22 but a previous person pointed out that if you want to continue the show you can always read it's manga. I haven't checked it out yet but am curious how far the anime has progressed in the manga. Perhaps I will have to check it out when the sow finishes airing.

That makes me really sad because this is such a wonderful anime! I hope that josei anime continues to be made because some of my favorite series are in the josei category. They always have great stories and characters plus none of that fanservice junk. It seems to me that Chihayafuru is more popular overseas than it is in Japan... which is kind of strange since karuta is a Japanese game. I had absolutely no idea this even existed before watching it. But you really don't have to be that familiar with the card game to enjoy the show.

Well I hope it gets licensed in America because I will buy the dvds and support Chihayafuru!

fanservice junk? Look, we know you like josei, and so do i, but if you're gonna bash on another genre just because you don't like it then don't post in the first place.
and for the record, "fanservice junk" sells much much much better than josei, even much better than most other genres, so get over it.

Excuse me, I can post whatever I want as it's my opinion! Yes fanservice does sell because unfortunately there are more perverts who watch anime :P

Keep your pointless opinions for yourself, this thread is about CHIHAYAFURU.
Why thank you, fanservice sells high and it will keep selling whether you like it or not.
perverts? Hah, i guess that's true, i'm grateful to those perverts though, thanks to them i get to enjoy my anime ;)

Thank you for the correction Honey & Clover and Nodame Cantabille (and its original manga) are basically Josei versions of stories you would normally find in the Shoujo genre(you can say the same with some Seinen/Shounen shows and manga) and because of those shows they will keep making Josei anime which is why Shirokuma Cafe is airing next month(an Josei Gag anime).

That sucks.It's a really good show, too :(

The manga is 5 years old and is ongoing with at least 15 volumes published plus people are just recently scanning and translating the manga so what is available will likely be already in the series.

I'm not sure about that, the most recent volume of the manga sold 250k in two weeks and must be well over 300k by now. Chihayafuru is very popular. The anime just isn't getting a lot of attention, and it being in a late night slot is probably holding it back some from fulfilling the purpose behind making anime adaptations of popular manga in the first place: to get more people to buy the manga.

At least it's a very very good show, so I'm glad NTV stuck with it, even if it might not pay off.

DAMNIT!!!!

If the ratings r low, does that me no second season which is show DESPERATELY needs? T_____T

I really want 2nd season! T__________T

I really really really hope they will make a season 2!
We need more Josei in the anime industry!

Figured it wouldn't sell that well, even before I saw the stats. This just confirms it. It is pretty unique that they'd support this show.

I'm not knockin it seeing as I haven't really tried it, but I'm just saying that it never seemed like a show that'd sell well or even make the rankings. It's nothing ground-breakingly interesting, and it doesn't really have any other appeals. It doesn't just have to do with the genre itself (but if you wanna argue, most josei aren't the most popular around, despite having some rather successful ones in the past). The bad time slot only sealed its bad luck. I agree with the critic.

I hope the western release is more profitable.

Yay, I guess. I don't care about this particular show, but I'm happy they're willing to support something even though it isn't selling very well.

Before I watched Chihayafuru, I thought it would honestly suck. But it's been on my favorite animes list since the first episode. It's a great show. A shame it isn't more popular. This means no second season? :(