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According to Asahi newspaper, anime critic Fujitsu Ryota reported the policy of Nihon TV, which aired Chihayafuru. The quality of the anime was decent and it could have attracted audience in a wide range of generations if it had been aired in the evening. However, no company sponsored the program (i.e. the anime producers purchased the time slot) and the DVD sales were unsuccessful. There is a discrepancy between the purchaser of the DVD/Blu-ray disc media and the general TV viewers, which mainly contribute to the ratings. Nihon TV supports unprofitable anime such as Chihayafuru of their own volition.

Source: Scan of Asahi

Uh hello? it's a josei, what were they expecting?
but it was a decent show, at least better than alot of rubbish they air.

In during people claiming that josei sucks because it doesn't make money.


Chihayafuru (and lots of titles from the josei genre) is an anime I'm glad exists, and that's a fuck ton more than I can say about most anime of any genre. Too bad the masses don't agree with me, but that doesn't change the fact.

:( kind of sad b/c it doesn't make much money compared to other series. But it's a great series :D I would definetly buy the DVD/Blue ray releases if I could.

But it's so lovely in every way. :<

This is not a second season announcement, what are you doinggggg.

Well I don't mind it, I think it's pretty decent to watch.

same here, but that's sort of expected. infact Chihayafuru did much better than most josei out there.
But hey, it's japan we talkin about.

awww... D:

Chihayafuru is awesome. :3
I'd so buy it on DVD.

Are they saying it would have been more popular if it was aired in the afternoon? o.O

Underrated show, should have gotten more exposure.

Evening, actually. It aired originally around like 1:30 AM (which is normal time for late night anime), but this kinda show doesn't really appeal to the otaku... which is the normal audience for late night stuff. The mainstream people aren't staying up that late to watch tv shows.

I love this show. But I can see why the sales are not as good.

This reminds me of Penguindrums o_o

was expecting that it would be unsuccessful because its target audience was too small... and now I learn that it's also aired at very unfavorable time slot?

it's a crap anyway...

Eh no. why do people think stuff like josei, shoujo etc is crap? sure some of them are annoying as hell, but have you watched Chihayafuru? It's fairly decent and doesn't deserve to be judged by just demographic.

Just so you know, if you aren't going to substantiate your opinion with at least more than a few grammatically laughable words, People are going to be hard pressed to assign any value to it.

State why it was "a crap", or don't expect anyone to take you or your opinions seriously. I've no problem with you not liking it, I just wanted you to know that at this point in time you are more amusing than inflammatory.

Wow I did not know viewing anime at 1:30 am is normal in japan.

That's quite a shame, because it's actually a good show.

I guess this shows that Japan's view on anime in general is pretty much as skewed as that of Western countries is, if buying a more favorable timeslot, or even finding sponsors is a huge pain in the neck.

The majority of anime airs between 12 am and 2:30 am... the stuff that mainly airs during the day are kids shows and long running shonen.

Basically anything that is within 12-26 episodes airs at late night, with a few exceptions.

Actually, this anime is really good, I'm really surprised

The show is a bit lackluster for me although I am trying to finish watching it. I think I would like it more if I was more familiar with the game they play, outside of what you learn from the earlier episodes.