InformationLaunched on 1 January 2004, ANIMAX is Asia’s first youth brand specializing in the fastest growing youth entertainment genre - Japanese animation. Animax Asia’s programming strategy is to offer a dynamic lineup of the highest-rated, most popular anime programs, including shows never before seen outside of Japan. In addition to anime, Animax also offers exclusive original productions, music, technology, gaming and youth lifestyle programs. In 2009, Animax Asia created TV history as the world’s first broadcaster to offer an anime series in a same-time simulcast as Japan with Tears to Tiara.
Promising ‘A World Less Ordinary’, Animax is the channel of choice for Asia’s trendsetters, image-conscious, tech-savvy youth and young adults, as well as individuals seeking a unique entertainment experience. The channel now reaches 40 million viewers in over 22 million households across 20 countries in Asia, and is set to become a leading iconic brand synonymous with popular youth culture.
ANIMAX ASIA is wholly owned by Sony Pictures Entertainment, and managed by SPE Networks – Asia, which also operates pay-TV channels AXN, AXN BEYOND and SONY ENTERTAINMENT TELEVISION.
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